Today, hotels are more than just buildings with rooms and beds; it slowly evolves into a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.
However, since not every hotelier has a rich art background, deciding which pieces or forms of art to invest maybe hard. Owners of hotels could have a hard time choosing and buying artworks for their businesses. Thanks to art consultants, telling their brand’s story through art is easier, as well as choosing the pieces that are relatable to their guests and complementing to their interior in general.
Here are some points to consider that could help you decide better and know more when it comes to buying artworks for your hotel:
Art as your hotel’s Identity
What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property. Your goal should not only be one of the hotels with the most significant art collections but be a hotel that tells their story, their brand and their identity through the artworks seen inside it.
The successful hotel does not always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, it is about the connection that is felt by the guests through art and how did it make them feel during their stay.
Know what you want.
It would be easier for everyone in the team if you have a clear vision of what you want to achieve, what you want your property to look like. Answering a few questions that will help your art sourcing team find the best pieces for your property like: “Why do you feel you need artwork?” “What makes your property special?” “What’s new and different?” “What do guests love about your property?” What makes you stand out from competition down the street?” Your answers to these questions will help your art team a lot.
Set your budget and projections
Of course, selecting the artworks is not only the primary concern in sourcing art for your hotels. There are other deciding factors such as the budget, space and time frame among others. You will need to set your parameters early on so that the options that will be suggested to you by your art consultant is within your range and conditions.
Just like any property, art is a business of investment. It is important to think about your decision; whether you are sure of shelling out capital in acquiring art. Of course, investing in art does not mean you have to spend millions to acquire that Michelangelo masterpiece, but then again, your returns are based on your investment at the end of the day
To narrow down your options, consider your budget. While many luxury hotels have been allocating a huge chunk of their budget for acquiring art, some small time or boutique hotels may have lesser options dictated by their budget. It is important to remember that the price of these artworks is not definitive of the impact it will give your brand and your business as well.
Buy art you feel connected to
You should have a connection with the art too. The guests should not be the only one who needs to feel the connection and relate to the artwork, but you as the owner as well. Why did you choose that specific work? Did it make you feel something? Art is not only for the eyes to enjoy but also for your soul to reckon with.
Know what hotel guests like
According to art consultants, pieces that depict nature—be it random illustrations of landscapes or local views are a hit when it comes to hospitality art. This is because art that shows a vast space can magically make a room bigger, and for hotels, it is everything.
Tricking the guests’ mind that the room is a lot bigger by displaying artworks with nature theme can be very beneficial for hoteliers. At the same time, it can also do wonders for rooms without windows or views. Nature-themed artworks are even more colorful, making the place more vibrant and alive.
Paintings that depict true-to-life scenarios, events or people are also best sellers for hotels. This is one way to create a brand for the industry, especially if local artists commissioned the artworks.
Through these artworks, the hotel can transform itself into a gallery or museum where guests can learn a lot about the place. These artworks narrate the identity of the area or hotel itself through the works that depict its traditions and culture.
Showcasing is key.
The artworks may be the stars of the show, but keep in mind that no show is successful without a little help from the supporting cast. Pay attention to your installation, lighting, framing, spacing, and maintenance.
Hospitality art is a trend today not only for its aesthetic values but primarily because of the connection it can establish with people without words, without history and without knowing. Art is one of the best and constant universal language. Use it to your advantage.