Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.
Today, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.
Different magazines, researches, and surveys reveal that these are just some of the things that hotels guests want to see in the hotel they are staying:
Updated in-room entertainment system
Of course, your guests will probably spend most of their time outside the hotel, but once they’re back in their room relaxing, they’ll need a variety of entertainment options.
Thanks to generations of TV exposure and, again, most people have become creatures of visual habits. In fact, this trait is greatly considered when it comes to selecting a hotel. Guests now prefer hotels with high-quality big screens in rooms, along with a wide variety of channel options—especially sports and entertainment.
Given the comfort and convenience the internet provides every one, Wi-Fi is considered a basic necessity today. Providing free Wi-Fi access and connection to your guests is always a plus point, and in fact one of the deciding factors whether they book in the hotel.
It has to be free: no guest has been delighted to pay a fee for Wi-Fi, ever. No matter of how much money they have. It also needs to be a strong connection, which is available in all areas of the property.
Anything that interferes with wireless Internet access will be perceived as a big negative.
Wi-Fi fees and weak connection are the most common complaint amongst group business and event attendees, and could cost you more in the long-run.
Updated and clean bathrooms with high quality products
Bathrooms are being scrutinized by millions of travelers now accustomed to using websites and social media to voice their opinions. After all, the hotel bathroom is more than a place to freshen up. It’s considered an indicator of how upscale, current and clean a hotel is, an extension of its identity. One of the first things people check out on a hotel room before they check in is the bathroom: is it clean? Modern and updated? Many people would like to think their bathrooms as their sanctuary, so why not aim to make them feel the same even when they are at home away from home?
Sometimes it’s the little things, the extra touches that make the biggest impression on guests. Offering high-end bath and beauty products in rooms — soaps, body gels, shampoos, conditioners, lotions, mouthwash, etc. — can give a moderately priced hotel a five-star feel.
Kid Friendly necessities
Everybody has an idea how hard it is to travel with kids. Hotels that look after the parents, and their kids, by providing the basic needs of babies and toddlers such as baby-friendly toiletries, cribs, high chairs, or co-sleepers are greatly commended.
High quality and Thought Provoking art
Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.
Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.
More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders on your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. Many people travel and check in to hotels for relaxation and some peace and quiet. Did you know art can help you achieve that too? More and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, majority of the hospitals in the United States are giving arts a higher priority than merely decoration for sterile rooms and corridors.
People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.
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