Hotels that can double as Art Galleries and Museums (Infographic)

Back in the day, most hotels gain a reputation in the industry because of their top-notch service, five- star amenities, and superb location.

Today, as the world experiences numerous shifts and transitions, art is the newest amenity and marketing strategy of the top luxurious hotels all over the world. These top properties could double as museums, given that millions of dollars are spent in acquiring art pieces.

If you are a fan of visiting museums and art galleries during your out of town trip, why not hit two birds with one stone by staying at the world’s most luxurious hotels that can double as museums and art galleries? Here are some of the world’s top-class hotels that boast collections so massive they could double as museums:

Hotels that can double as Art Galleries and Museums

The Hilton Chicago

Art lovers and tourists who will be spending some time in Chicago would be glad to know that they could always check in at The Hilton Chicago. The hotel marries a beautiful unity of history in art, as it retells the story of the American presidents through artworks. It is interesting to know that this hotel has hosted every president from Harry Truman to George W. Bush, which feeds its historical feel and ambiance.

The Kimpton Hotel Born

Nestled in LoDo, Denver’s oldest neighborhood, the Kimpton Hotel Born offers luxury amenities with a modern alpine aesthetic, on top of that, world-class art collections. The hotel boasts of an extensive art collection featuring the work of local artists. In conjunction with the Museum of Contemporary Art, 32 artists created original or limited-edition items commissioned exclusively for the hotel.

21c Museum Hotel Durham

Hotel owners Laura Lee Brown and Steve Wilson are art lovers, to begin with, and now are proud with over 2,000 pieces of artwork that adorn their hotel. Recognizing the potential of incorporating art into their business, they founded 21c Museum Hotel Durham with the intention of doubling it as an art gallery.

La Colombe D’or

In 1920, La Colombe d’Or began as a café bar and later expanded to an inn of three rooms. With interest in arts, the owner bargained and acquired paintings from artists in exchange of free meals or free stays in the inn. Soon enough, the walls of the hotel were covered by paintings from various artists. The collection is still continuously growing, being the latest installation made by Irish artist Sean Scully for the swimming pool area.

The Dolder Hotel

The Dolder Grand is home to an impressive lineup of more than 100 artworks from big-name artists, including Salvador Dali’s “Femmes métamorphosées, which is considered as one of their most prized possessions. The hotel’s collection also includes Fernando Botero’s “Woman with fruit” and Henry Moore’s “Three-Piece Reclining Figure: Draped.”

Conrad New York

The Conrad Hotel in downtown Manhattan is not only known for its name nor its impeccable service, but also because of the installations by Sol LeWitt hanging in its lobby. Luckily, not only guests can marvel at the sight since the hotel made it open for the spectator public.

Rome Cavalieri

Once in Italy, consider staying at (or visiting) Rome Cavaleri in Rome to marvel at its impressive collection of masters’ paintings, rare tapestries, French period furniture and exquisite sculptures.

Artists featured throughout the hotel span the traditional to the contemporary, including Henri Vollet, Ennio Morlotti, Nicolas Tournier, Andy Warhol and Victor Brauner. Further in the hotel are busts and monuments made of marble and bronze.

One of the selling factors of hospitality art is its ability to combine culture with comfort, marry art and identity, and give hotel’s brands a new face by incorporating two ends of a traveler’s definition of leisure.

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Are hospitality TV mirrors the new thing?

For a long time now, hotels from all over the globe have been utilizing art to attract more guests and separate their brand and identity to others. In fact, it has been proven one of the most effective marketing strategies there is in the hospitality industry today. Hotels with exciting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

However, it is not only paintings, sculptures, and new galleries are the primary focus of art when it comes to the hotel industry, some have been adapting the strategy of letting sleek, classic, and functional mirrors take the spotlight.

More and more hotels have been using Mirror TVs to catch the attention of guests, by making them experience the magic of mirrors transforming into functioning TVs. Mirror TV as its name suggests can be a mirror or a TV, which is the original idea. When not in use, a mirror’s TV’s HD screen displays a high-sheen reflective finish that looks just like a standard mirror and functions like one too. It is a two-way polarized mirror which has an embedded LCD TV mounted at the back. The polarized mirror allows viewing of the TV when it is switched on, while otherwise, it serves as a perfect mirror. Just like real magic, a handheld remote turns the television on and off and with a simple press of a button the TV appears and disappears. When the TV is off, only the mirror’s clear reflection remains, and the TV is entirely undetectable. Hotels are installing mirror TVs on guests’ main rooms and bathrooms, to make them feel like royalty, having access to Cable TV, DVD, VCR, and PCs through any part of the room. Indeed, it is a unique way of combining technology and style and is sure to impress even the most seasoned traveler.

Mirror TVs enable hoteliers to have the option of having electronic devices—specifically TVs, without having to worry if it blends with the room or not. At the same time, having mirrors installed on walls give the illusion of a much bigger room. It being a TV at the same time is just an added perk. Mirror TVs are slimmer and Lighter compared to LCD and Plasma TVs.

Framed LED Mirror TVs is a unique way to turn your standard TV into an actual focal point and art piece at any hotel room. By customizing the frame depending on your hotel’s theme and motif, it can quickly turn a dull living room or entertainment room into an exciting and amusing one. At the same time, it will complement the room’s design.

Indeed, installing Mirror TVs in hotels is one way of setting your hotel or resort property apart from the others. Installing it is easy and hassle-free. Just mount your new mirror TV on the wall just like any flat screen TV to any wall in your chosen room. There is also a wide variety of TV sizes, ranging from 32” to a massive 75” for that cinematic feel, which your guests will surely love.

Mirror TVs range anywhere between $2000 to $10000, depending on the size of the mirror you choose. Waterproof mirror TVs may be a tad too expensive as compared to the regular ones. Additional features will undoubtedly increase the cost of the TV. The frame you should choose should follow the motif of your hotel. Go for simple ones if you have a modern style or an intricately designed frame for those who want a more detailed piece for their walls.

What matters most to hotel guests?

Hotels are always a place of relaxation, a sanctuary and a home away from home. Whether you travel for leisure or for business, travelers make it a point to book hotel rooms that do not only suit their needs but also satisfy their wants on a certain level.

With lots and lots of accommodation today—including Airbnb’s and condominiums for rent, it is vital for the hotel industry to determine: which matters most to hotel guests?

According to various studies, researchers, and surveys, the long list of the guests’ criteria on choosing which hotel to stay in during their travels become long and long as the technology advances. In fact, the secrets of the trade have long been changed. Guests don’t look only for a clean, comfy, and safe hotel—they have lots of added preferences too.

Staying connected.

Indeed, internet connection is deemed a necessity today—be it for work or for socialization. One study revealed that 53 percent of hotel guests wish free, stable Wi-Fi connectivity was a standard amenity. Customers are willing to pay for Wi-Fi but generally, consider it a perk when a hotel offers complimentary Wi-Fi.

Moreover, social media also plays an important role for hotels to get direct feedback from their guests. The fact is, more and more travelers are posting running commentaries on social media, describing where they go, what they do and how their trip measures up. Travelers can either criticize a hotel for neglecting facility upgrades or boast about its innovation.

So, a free and reliable internet connection is always a plus—if not a must.

Entertainment

Since a huge chunk of hotel guest demographics is business travelers—who arguably have no time to travel around the area, having an in-room entertainment is always a plus. In-room entertainment matters to guests. Studies have found that guests also react negatively to outdated entertainment technology—such as television, DVD players, among others.

The same study also revealed that economy, midscale, upper midscale and luxury classified customers are unanimously willing to pay more for improved in-room entertainment and still favor watching content on a television as opposed to a mobile device.

How do guests define “bad in-room entertainment”? It ranges from outdated technology such as aging standard definition TVs, built-in DVD players and broken or missing remotes/buttons – causing guests to beg for their household amenities.

High-end amenities

Another thing that always convinces a guest to stay in a certain hotel is its amenities. Whether it is the view of their room or the Olympic-sized pool they offer. The size, comfort level, and cleanliness of a room’s bed and linens were of top concern to guests, as they have shared on their social networking sites collected by an independent research.

Through the internet, guests can voice out their opinions on cleanliness, bed size and comfort level—which just show they want to get what they pay for through the amenities offered by the hotel.

At the same time, guests also seem to get very excited about bathroom amenities, including bathroom features, ranging from the types of soap/shampoo offered to the water pressure, or having phones or televisions by the toilet.

Food and Service

One of the most important concerns of hotel guests too is the food and service of the hotel staff and personnel. Of course, it is just normal to have food is a major issue for any traveler. Aside from the taste and quality of the food, they also consider whether they have in-room snack options available, to free breakfast in the hotel lobby.

Guests who participated in surveys and studies have overall strongly agreed that they would be willing to pay much more for significantly improved services from responsive and respectful employees. Regardless of their room type, all guests—big or small should feel as though they are able to approach any member of staff and be treated in a respectful and friendly manner.

Does art matter to hotel guests too?

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experience travelers is only beginning.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another.

While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.