Hotels are a safe and comfortable accommodation that can be found in almost every part of the globe. From the kind of traveler they serve to the types of marketing strategies they develop and observe, the face and motivations of the hotel industry have definitely changed–and is continuously evolving.
From its basic principle and mission: to serve as a home in every city for the citizens of the world, many, if not all, hotels are stepping up their game, developing not only their facilities and services but also how the can reach to a bigger audience and impact them on a grander scale.
Thanks to the ever-dynamic profiles of guests and travelers, the hospitality industry is also constantly changing and innovating their game to adhere to their expectations. Hotels from all over the world are always on the lookout for newer trends to follow so that they can improve their service.
Here are some of the trends that are transforming the guest experience—from the design point of view:
Use of Natural Materials and Biophilic Design
Hotels are starting to integrate and take the outside in—more than just putting more plants into their open space. Hotels are turning to the many benefits of biophilic design to elevate their guest’s overall experience by tapping into the wellness and well-being properties associated with this design trend.
The Bioliphic design is based on the concept of biophilia, which is the theory that we have an innate tendency to seek out nature, natural elements, and natural forms. This is achieved through the following design techniques:
Exposure to natural lighting
- Views of nature / Room with a view
- Natural architectural patterns
- Use of sustainably sourced materials
- Living green walls / Vertical gardens
- Direct and indirect exposure to nature
Showcasing The Local Art
Hotels are now being spaces where local artists can display their artworks. Because of the growing emphasis on the impact of artisanal, handcrafted, and locally sourcing on everything, the hospitality industry has been capitalizing on showcasing the art that has been produced locally as a way of further representing their brand and story as part of the community.
“Showcasing local artists is a way for hotels to distance themselves from the overly generic feel that once permeated the hospitality industry,” says Ambius designer, Chris Karl. “Guests notice when something feels unique and handcrafted or created. This has led to sourcing more local artists, craftsmen, and artisans to incorporate into the overall design and aesthetic of the hotel. These local touches may be relatively small,but they make a big impact on the guests’ perceptions of the property.”
More than anything, art can make guests feel the connection to the hotel, its people, and other guests. You don’t need language to understand it. That is one thing about art displayed in a hotel, in a foreign country with language barriers. Aside from it being a conversation starter, art has its own unique way of bringing people together—even if they don’t speak the same language.
This is because art appeals to the emotions. It can affect greatly compared to words.
Co-Work or Life Spaces
This is a growing trend not only for hotels but on other hospitality establishments as well. It creates spaces for both work and play and springs from guest’s desire for connection and social opportunities. This means that guests can enjoy such spaces for their needs—be it work, play, or anything in between. According to design experts, co-work spaces can become spaces where guests can interact and engage socially. These spaces can also be transformed into areas of entertainment or business.
There is a multitude of reasons why hotels renovate and another million of ways how they can improve their facilities and services. These trends are just some of the tricks how they can elevate guest experience through developing their businesses. Regular and ongoing maintenance is always part of the plan, but these trends will definitely separate you from the rest of your contemporaries and competition.