Art has long been a symbol of high status since the early times. It is embedded in history and hardwired in our brains that art is almost synonymous to wealth, and the ability to acquire it is symbolism of one’s wealth and power. Possessing art works implies prestige, privilege and money at the same
In fact, back in ancient Egypt, only pharos own art. High art performances such as theater and operas are only attended by the upper class, and masterpieces made by classical art geniuses sell for amounts unimaginable by a common man. Indeed, art has always been a symbol of wealth, luxury and power even during the day.
Today, one of the booming trends in the hospitality and tourism industry is the incorporation of art as an integral branding of a hotel or property. It is also becoming a marketing strategy that draws more guests, and in turn, revenue to businesses all over the world.
In ancient Egypt, art belonged to the personal ownership of pharos alone. Art in ancient Egypt was the personal property of the pharos. Art galleries often exhibit personal collections
obtained from high ranking members of society. Hotels have been filling their walls, halls, lobbies and rooms with acquired art from local artists to world-renowned painters and art masters, which enrich their identity and hotel brand.
Although some budget hotels across the globe begin to add localized art in their hotels, big time and luxury hotels from the key cities of the world treat art as their newest high end amenity.
Aside from top of the line fixtures and appliances, updated and newly renovated rooms, and service fit for royalty, these hotels boast of their massive art collections that are comparable to those of famous museums and galleries.
True enough, people today think with the same ideology that art equates a higher social status. As a hotel’s elegance and luxury are measured no longer by its functional amenities, but by those which are displayed and hanged on walls too.
“Being around original art is part of the lifestyle of the people who can afford these room rates,” said Alex Attia, general manager of Boston’s Charles Hotel. This luxury hotel offers rooms from $199 to $750 a night.
According to the Small Luxury Hotels of the World Association, “These are sophisticated people with discriminating tastes. They can appreciate art.”
Sarah Collinson, an innovation manager for brands said this trend is influenced by people, who grew tired of proving their wealth by buying material things.
“We’re seeing people buying less into status symbols and more into experiences. Luxury is about treating yourself, maybe a midweek beauty treatment or taking time off,” Collinson said.
Before, the most expensive artworks are placed in more public spaces guarded with the tightest security measures. Now, hotels open their doors to their guests to experience high class art within the comforts of their temporary homes.
According to Stephanie Sonnabend, Sonesta’s president and chief executive officer, “Guests appreciate the artwork in their rooms and are respectful of it, and don’t steal it, either.” In fact, flat-screen TVs are more apt to be taken, she added.
Hotels maybe temporary accommodations welcoming tourists from all over the world. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house. Some sets it as an objective to give their guests a higher quality experience by letting them see and experience what only the rich and novelty had the privilege before: exposure to fine art.