We often hear or read about the importance of art consultants for art collectors and museums, but do hotels need art consultants too? Since the boom of the Hospitality Tourism trend in hotels all over the world, various hotels—from luxury to budget types – have been acquiring the most popular and sought-after art pieces made by world-renowned artists, or commissioning the works of local artists to showcase their history and branding.
Gone are the days when artworks are merely fillers of a blank wall. Today, the hospitality industry has been actively acquiring and collecting different kinds of art as a marketing strategy, a symbol of the brand and a step towards innovation.
Aside from that, art is also one of the newest ways hotels generate higher revenue, as it attracts a new breed of hotel guests. Millenials—or the youth of today who dominate the traveling demographics are known to travel to experience new things, from the walls of their chosen hotels to the outside. Studies find out that more than comfy rooms and prime locations, “aesthetically pleasing design is clearly something that Millennials want in all environments,” and that includes hotels that house artworks.
Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. But, what is the role of art consultants in this field?
There are two main reasons why hotels need their help: their expertise and their connections. Backed up by their extensive knowledge of art history and its paradigms, they know the art scene best, especially from the hyperlocal to the global market level. Imagine having no idea about art—what’s beneficial for your hotel’s branding and the real value of art pieces, after all, hoteliers can be clueless what to buy and put up in their hotels and not.
Art consultants are people or a business entity that has the knowledge, expertise, and experience in the art arena about the artwork in its various forms and media and the proper placement and acquiring of such art. Having art consultants guide budding hoteliers or hospitality industry’s household names is greatly beneficial not only in ensuring that business gets the best in the art world at the right price, but also to guarantee that this strategy will work. After all, no matter how great artwork is, if it’s not placed in the right location, guests will never notice it, and the whole art as a marketing strategy fails as a whole.
Having to work with art consultants would be beneficial for hotel owners because they provide guidance in every step of your art collecting journey and endeavor. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial.
Through their connections, art consultants can also give you backstage passes for gallery openings, all-access passes to artists’ studios, and updates on sales and open houses, which can be a beneficial move for your art tourism marketing plan.
Through art consultants, you will always be first to be in the know and updated in the art world. Art consultants are expected to be in the know of upcoming trends and promising artists that would be the next big thing. They usually participate in gallery tours and stay up-to-date with openings. An art consultant or advisor works daily with exhibit organizers and artists to stay current.
It’s much easier to rely on an art consultant to stay informed about new artists and styles, especially if you’re balancing a demanding career with busy personal life.
At the same time, acquiring the services of an art consultant would mean that your style and preferences will always matter, without compromising your hotel’s brand and identity. In fact, they are there to amplify it even more. Art consultants do not adopt a personal style or preference. Their job is to mirror your wants for your art collection. This would ensure that what you like and what you believe in will really translate with the pieces you will acquire.
It is guaranteed that art consultants will always be there to help you. The world of art is intimidating because just like everything else, problems occur. If you have an art consultant by your side, you will not face challenges alone. They can offer fresh perspectives and suggest more solution after all.
In the end, having art consultants for your hotel business would bring nothing but benefits. When you consider a consultant to be your guide, it is all about trust that they are guiding you in the best direction possible. Art consultants will also be marketing specialists for your collection, given their background, their knowledge of your preferences, they will represent you correctly.