Why should hotels, hospitals, workspaces prioritize displaying art

Did you know that art has a lot more scientifically-proven benefits for your health? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, vacation spots, and hospitals.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation between the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues.

Hospitality Art

hotel art

Today, hotels are more than just buildings with rooms and beds; it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

At the same time, guests love it when hotel art makes them think and ponder. In some reports, many guests have admitted that they enjoy art displayed in their hotel when it seems to talk to them and tell them a story. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are hardwired initially to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically.

Healthcare Art

art sells most to hospitals

Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors.

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

As more studies a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Since the new millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

Corporate Art

Workers love an environment with more art on it

Today, business owners are beginning to understand that displaying artwork in the workplace does more than making the office more aesthetically pleasing or impress visitors and potential clients. In fact, it can do more benefit for the company than imagined. Being surrounded by artworks and creative vibes actually increase an employee’s efficiency, productivity, and creativity.

Art inspires and unlocks creative potential.

The brain is programmed to feel inspired whenever they see impressive pictures or paintings. This is why motivational quotes often come with pictures of magnificent sunsets, towering trees, and mountains, or feats of athleticism.

The inspiration that one feels upon looking at art unlocks creative potential, helping to produce and generate innovative ideas. Innovative ideas, in turn, lead to new business practices and promotional campaigns, which ultimately create economic growth.

At the same time, art helps to connect with clients. Since art is considered a universal language which connects people through feelings and different interpretations, it can be a common ground for you and your clients.

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search of new and unique artworks, how art helps hospital patients to recover and how workers improve their quality of work when surrounded by art.

Healthcare Art: The Power of Art in Healing

With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, majority of the hospitals in the United States are giving arts a higher priority than merely decoration for sterile rooms and corridors.

Aside from Hospitality sector of society—especially in Tourism, Art is presently innovating the healthcare scene. Healthcare Art is now fast becoming a trend in the western part of the world.

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

In 2006 a Department of Health Working Group on Arts and Health reported that the arts have ‘a clear contribution to make and offer major opportunities in the delivery of better health, wellbeing and improved experience for patients, service users and staff alike’.

In 2003, the Society for the Arts in Healthcare (SAH) and the National Endowment for the Arts (NEA) determined the current level and characteristics of arts activities in healthcare (Wikoff, 2004).  The organizations have concluded that hospitals use the arts “to create a more uplifting environment” in addition to “create a welcoming atmosphere and build community relations.”

In 2008, already nearly 50% of all hospitals in the United States have arts programs. These means that hospitals, as well as the health workers are considering and discovering that art in general—including performance, music and poetry have profound healing effects. Doctors, nurses, and therapists are now working with artists and musicians to heal people of all ages with many conditions including cancer and AIDS.

Hospitals all over the world are incorporating music and art into patient care. In the distinct environment and vibes od a hospital, Arts aid in making the space contribute to a sense of place that fosters confidence, comfort, and healing. The goal of Healthcare Art is to inform a comprehensive design approach to create a healing environment.

Patterns of movement, exposure to natural light, inside-out views of natural settings, accommodations for patients and their families, colors, textures, technology, electronic media, art—all these have bigger impacts on patients, their families and health workers more than you can imagine.

“These are not just accoutrements or aesthetics anymore,” says Lisa Harris, a nephrologist and chief executive of Eskenazi Health, affiliated with the Indiana University School of Medicine in Indianapolis.

Iva Fattorini, a dermatologist and global chairwoman of the Cleveland Clinic’s Arts & Medicine Institute, says that the aim “is to take your mind away from the disease and replace the time you are losing inside hospital with some beauty.”

Meanwhile, The Mayo Clinic in Jacksonville, Florida, carefully incorporates Arts to foster a “healing environment,” says Chrysanthe Yates, director of its Lyndra P. Daniel Center for Humanities in Medicine.

Patients’ reaction to Art

Anne Berry, aged 81 and a frequent visitor of hospitals for regular tests, says, “It makes me think of flying.” She visits Sidney & Lois Eskenazi Hospital for procedures such as a mammogram and always takes time to look at the artworks. She has “white coat syndrome,” which makes her nervous about going to a doctor, but she says, “I have found the art and the environment at Eskenazi makes it less stress-inducing for me.”

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

A study back in 1993 found that patients exposed to a nature image experienced less postoperative anxiety and were more likely to take weaker painkillers than those who viewed an abstract image or no image.

A 2011 study found that nature images helped calm restless behavior and noise levels in two Texas emergency department waiting rooms.

In 2014, the Cleveland Clinic reported that patients surveyed on its contemporary collection—which includes abstract and nonrepresentational imagery by some prominent artists—reported a significant positive effect on their experience and on mood, stress, comfort and expectations.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

Back in 2002, a study found that environmental sources play a role in overall patient satisfaction with an in-bed hospitalization. One of the respondents remarked, “It would be nice if they had more pictures.”

On the end of the spectrum, studies have also found that patients are likely to respond negatively to art with negative images or icons. Abstract art also often rates low in patient preferences compared with representational art.

A 2012 review of neuroscience studies published in the Health Environments Research & Design Journal found that images of fearful or angry faces, ambiguous subject matter, high novelty and unfamiliarity, lack of realism and sharp contours elicit negative emotional responses in the brain and suggested they should be avoided.

Art Consultation is important

 The field of healthcare offers a variety of ongoing opportunities for art consultants. The healthcare sector remains a steady and buoyant market due to population growth, population aging, and the need to update older facilities with new technology.

In hospitals, the goals of the design team are to incorporate the benefits of environmental sustainability while designing an uplifting environment conducive to healing. The artwork selected is theme based, with the most common theme being nature and its beauty.

For help with choosing art works, consultants, hospital curators and art committees turn to studies such as those gathered in the nonprofit Center for Health Design’s “Guide to Evidence-Based Art.”

Usually, art consultants working on healthcare projects are part of a design team, and a committee of decision makers such as the project manager, architect, interior designer, facilities manager, and administrators makes art selections.