Why Art is an Effective Marketing Strategy for Hotels

Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. This is the idea behind the trend that is now dominating the hospitality industry that is art tourism. Using intrigue and curiosity to drive people into their property’s doorstep, more and more hotels double up as art museums and galleries as they acquire and house massive art pieces in their properties.

Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel. People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is word of mouth.

Today, hotels are more than just buildings with rooms and beds; it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

“The art is a part of the identity of the hotel,” said Jason Pomeranc, a co-owner of the Thompson LES, “and it integrates into the architecture, design, concept and what we ethereally call the vibe, the intellectual soul of the hotel.”

Collecting and displaying art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without traveling to many places, without the need to cramp up time. Hotels are upgraded from merely a place to spend the night into a venue for learning, connection, interaction, and interpretation through art.

Because of the rise of a new population of travelers seeking for temporary accommodations, hotels are considering how they can relate more to these young professionals who are said to want to hit two birds with one stone. In order for them to market their hotels to this age cohort, they integrated art and experience found within the comforts of their hotels.

There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring artworks, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors. Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from. It is also a bonus that unlike museums and art galleries, is generally free to view; you’re not likely to have to stand in line, and there are armchairs to flop in.

Overall, the hotel industry has discovered that incorporating unique pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget.