The modern world we live in today allows art not only be viewed as an aesthetic but an integral part of life and progress. From tourism to healing and science and technology, the role and importance of art are acknowledged and used as a tool for innovation in such industries.
Art and Tourism
Some may find the concept of art tourism as a new and emerging trend, but as a matter of fact, has been used for centuries by many societies.
Art covers a big segment of the tourism industry because people around the globe travel around to visit, see wonderful things and experience the culture of another country, as well as engage in activities greatly related to art such as festivals, food, and museums.
It is considered one of the biggest trend in hospitality and tourism today. The thought of it can be quite fascinating, how can something present since the earliest centuries is a changing game in hospitality and tourism today?
As a matter of fact, the new trend is being done—in hotels and restaurants, even in airports and public transportation stations. Indeed, art is used as a tool to invite more people and draw more people into places. At the same time, art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.
Ultimately, the rise of artist hotels and boutique hotels are more fast-paced today than ever. Some hotels are letting the paintings on their walls speak for themselves and be their identifying difference among others.
Art and Healthcare
Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors. With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.
Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.
Hospitals all over the world are incorporating music and art into patient care. In the distinct environment and vibes od a hospital, Arts aid in making space contribute to a sense of place that fosters confidence, comfort, and healing. The goal of Healthcare Art is to inform a comprehensive design approach to create a healing environment.
Art and the workspace
The impact of art in the workplace is often underestimated. Many would think that it is all about just the aesthetics of the office, but, what they fail to see is the impacts of art more than what it meets the eye.
Splashes of colors and interesting curves can alter the mood of a meeting room or spark a new idea for a campaign like a light bulb on top of your head. Aside from making a bland and boring office, can artwork have a direct impact on employee productivity, better company image and spatial benefits? It seems the answer is yes.
The corporate would boom better if incorporated into art. Today, business owners are beginning to understand that displaying artwork in the workplace does more than making the office more aesthetically pleasing or impress visitors and potential clients. In fact, it can do more benefit for the company than imagined. Being surrounded by artworks and creative vibes increase an employee’s efficiency, productivity, and creativity.
According to research, art has the power to boost creativity and reduce stress among office workers who are trapped inside the office for 8-9 hours per day. The relaxing, contemplative aspects of art can help lower the stress levels of what we all recognize can be a high-stress setting, which in return, can boost their drive to work faster and better.
One team of researchers from the Exeter University’s School of Psychology found that employees who have control over the design and layout of their workspace are not only happier and healthier they are also up to 32% more productive.
When it comes to art as a tool for stress relief, 47% of men and 80% of the women noted that art at the office could reduce their stress-levels and 92% of the women believe that workplace art affects their general working health and wellbeing, while 71% of the men think so. The brain is programmed to feel inspired whenever they see impressive pictures or paintings. This is why motivational quotes often come with pictures of magnificent sunsets, towering trees, and mountains, or feats of athleticism.
The inspiration that one feels upon looking at art unlocks creative potential, helping to produce and generate innovative ideas. Innovative ideas, in turn, lead to new business practices and promotional campaigns, which ultimately create economic growth.
At the same time, art helps connect with clients. Since art is considered a universal language which connects people with feelings and different interpretations, it can be a common ground for you and your clients.
Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search of arts, how art helps hospital patients to recover and how workers improve their quality of work when surrounded by art.
It is crucial to recognize the important role that arts play in the positive and healthy tourism development of any society. Private institutions, as well as the government, should prioritize and develop strategies for partnership between arts, tourism and economic development because it is key to foster a strong tourism destination.
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