Why should hotels, hospitals, workspaces prioritize displaying art

Did you know that art has a lot more scientifically-proven benefits for your health? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, vacation spots, and hospitals.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation between the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues.

Hospitality Art

hotel art

Today, hotels are more than just buildings with rooms and beds; it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

At the same time, guests love it when hotel art makes them think and ponder. In some reports, many guests have admitted that they enjoy art displayed in their hotel when it seems to talk to them and tell them a story. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are hardwired initially to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically.

Healthcare Art

art sells most to hospitals

Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors.

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

As more studies a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Since the new millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

Corporate Art

Workers love an environment with more art on it

Today, business owners are beginning to understand that displaying artwork in the workplace does more than making the office more aesthetically pleasing or impress visitors and potential clients. In fact, it can do more benefit for the company than imagined. Being surrounded by artworks and creative vibes actually increase an employee’s efficiency, productivity, and creativity.

Art inspires and unlocks creative potential.

The brain is programmed to feel inspired whenever they see impressive pictures or paintings. This is why motivational quotes often come with pictures of magnificent sunsets, towering trees, and mountains, or feats of athleticism.

The inspiration that one feels upon looking at art unlocks creative potential, helping to produce and generate innovative ideas. Innovative ideas, in turn, lead to new business practices and promotional campaigns, which ultimately create economic growth.

At the same time, art helps to connect with clients. Since art is considered a universal language which connects people through feelings and different interpretations, it can be a common ground for you and your clients.

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search of new and unique artworks, how art helps hospital patients to recover and how workers improve their quality of work when surrounded by art.

Do Hotels Need Art Consultants?

We often hear or read about the importance of art consultants for art collectors and other businesses, but do hotels need art consultants too? Since the boom of the Hospitality Tourism trend in hotels all over the world, various hotels—from luxury to budget types have been acquiring the most popular and sought after art pieces made by world renowned artists, or commissioning the works of local artists to showcase their history and branding.

Gone are the days when artworks are merely fillers of a blank wall. Today, the hospitality industry has been actively acquiring and collecting different kinds of art as a marketing strategy, a symbol of brand and a step towards innovation.

Aside from that, art is also one of the newest ways hotels generate greater revenue, as it attracts a new breed of hotel guests. Milllenials—or the youth of today who dominate the traveling demographics are known to travel to experience new things, from the walls of their chosen hotels to the outside.  Studies find out that more than comfy rooms and prime locations, “aesthetically pleasing design is clearly something that Millennials want in all environments,” and that includes hotels that house art works.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. But, what is the role of art consultants in this field?

There are two main reasons why hotels need their help: their expertise and their connections. Backed up by their extensive knowledge of art history and its paradigms, they know the art scene best, especially from the hyperlocal to the global market level. Imagine having no idea about art—what’s beneficial for your hotel’s branding and the real value of art pieces, after all, hoteliers can be clueless what to buy and put up in their hotels and not.

Art consultants are people or a business entity that has the knowledge, expertise and experience in the art arena about art work in its various forms and media and the proper placement, and acquiring of such art.  Having art consultants guide budding hoteliers or hospitality industry’s household names is greatly beneficial not only in ensuring that business get the best in the art world at the right price, but also to guarantee that this strategy will work. After all, no matter how great an artwork is, if it’s not placed in the right location, guests will never notice it and the whole art as a marketing strategy fails as a whole.

Having to work with art consultants would be beneficial for hotel owners because they provide guidance in every step of your art collecting journey and endeavor. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial.

Through their connections, art consultants can also give you backstage passes for gallery openings, all access passes to artists’ studios, and updates on sales and open houses, which can be a beneficial move for your art tourism marketing plan.

Through art consultants, you will always be first to be in the know and updated in the art world. Art consultants are expected to be in the know of upcoming trends and promising artists that would be the next big thing. They usually participate in gallery tours and stay up-to-date with openings. An art consultant or advisor works daily with exhibit organizers and artists to stay current.

It’s much easier to rely on an art consultant to stay informed about new artists and styles, especially if you’re balancing a demanding career with a busy personal life.

At the same time, acquiring the services of an art consultant would mean that your style and preferences will always matter, without compromising your hotel’s brand and identity. In fact, they are there to amplify it even more. Art consultants do not adopt a personal style or preference. Their job is to mirror your wants for your art collection. This would ensure that what you like and what you believe in will really translate with the pieces you will acquire.

It is guaranteed that art consultants will always be there to help you. The world of art is intimidating because just like everything else, problems occur. If you have an art consultant by your side, you will not face challenges alone. They can offer fresh perspectives and suggest more solution after all.

Art consultants will also be marketing specialists for your collection, given their background, their knowledge of your preferences, they will represent you correctly.

In the end, having art consultants for your hotel business would bring nothing but benefits

 

Art Consultancy, Goal-setting and Victories: Q & A with Accent Art and Frame’s CEO, Paul Mergener

  1. What made you start up your company, Accent Art and Frame?

I was looking for an entrepreneurial opportunity and this business provide that opportunity while as the same allowing me to turn a hobby of framing into a business driven by a love of art, it was a natural fit.

  1. Why did you decided to focus more on art for hotels, offices, hospitals, government offices?

Commercial art provided a greater opportunity to focus my sales and marketing abilities to be proactive in finding, developing and closing business.

  1. In your own words, can you describe art consultancy?

Art consultancy is understanding and helping guide clients to find the right artwork for each location, even when they may not know what they really want. Searching options and leading them thru the options until the right solution is realized.

  1. What are your goals for this company, do you think you have already achieved them?

Become a top art consultant to the hospitality and health care industries by providing creative solutions and the finest quality art available. We are on the right path, but have still are striving to improve every day in an ever changing market.

  1. In your years in business, what have been the greatest challenges you have faced as a head of a company?

Finding and/or developing the right artistic talents to meet the ever changing art requirements of the design community.

  1. What are your greatest victories and success stories with Accent Art?

Meeting client needs with the right art that perfectly complements a design. Projects include Marmara Park Avenue – a 5 star NYC hotel which featured many different styles and mediums of art, The Inn at the Chesapeake Bay – a boutique hotel on the Chesapeake Bay in Maryland that including fabulous frame art as well as custom country themed sculptures, antique clocks and mirrors. We have also done a lot work with Veteran Administration Medical Centers around the country which has been a great honor in helping to support our wonderful veterans.

  1. How can you see Accent Art and Frame in 10 years?

Accent Art & Frame in 10 will have significantly grown our artist offerings and will be a leader in new art styles and materials. Our offerings will continue to evolve with the industry adding new products like our recently launched line of backlit mirrors.

  1. How can you see the Art industry evolving in the coming years?

The art industry is ever evolving, experimenting with new materials and methods of productions. Styles and creativity are boundless; a key will be pushing the boundaries on the production side to utilize new technologies like large scale flatbed printing on a variety of substrates. The possibilities continue to grow and will create an exciting future for the art industry.

  1. Do you have any advice to aspiring art consultants, who get inspiration to your work?

Do not limit yourself, think outside the box and push the limits.

  1. If you could change one thing in the past about this company, what would it be and why?

Expanding our top notch group of collaborative artists much earlier. Through their creativity, they challenge us to push the limits and achieve great things

How Art Consultants Help Your Business Grow

Art consultants can offer enormous value to anyone hoping to improve their business with the use of arts and the benefits it can offer. Art consultants can guide careers and business owners in using art towards their outmost advantage.

There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

What exactly are art consultants?

An art consultant is a person who consults individuals or businesses about which pieces of art they should acquire using insights driven from data, with the purpose of improving customer, as well as employee, brand experiences. Aside from that, the goal of the art consultant should go together with the company’s values and mission as well.

Art consultants should be experts not only in art, but in matching an art to a certain business, person and goal and incorporating a piece of art with a company, making one whole story.

Some art consultants work more closely with interior designers, as part of the design team. Since more and more acknowledge that the use of art in business is not only an “accessory”, art consultants are slowly gaining the power in their name and work nature.

Compared to Interior decorators and designers who see art as a decoration and in search for pieces that will match artwork to color schemes or swatches. Art consultants see art more than its aesthetic prowess but goes beyond and treat art as an investment.

So, how do art consultants really help in making your business grow?

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today.

Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Since Hospitality art and Art tourism are continuously evolving as an effective marketing strategy today, acquiring the help of art consultants will make your business’ expenses gain its value for money, and prevent overspending on art as well.

Companies seeking to invest in prestigious art collections as part of their interior decor will find art consultants to be of tremendous use.

Art consultants use their expertise, contacts and knowledge of the market to source existing works of art and commission new pieces according to the specifications of the client.

Artwork Sourcing & Procurement

The first job of an art consultant is to responsibly source and procure artwork. This means that they should be acquiring art that is fairly-sourced and priced. Since the value of artwork is changing rapidly or slowly depending on industry trends, it’s the job of an art consultant to keep their finger on the pulse of the industry to help guide wise investments for the clients they serve.

Also, they should also be always in the know and aware of the wide variety of local and national artists, which allows clients to discover hidden gems and “wow” pieces that have the power to change the energy of any space, which will be beneficial to your business.

Considerations for art procurement will also be guided by a client’s/business’s specific needs. For instance, artwork in hospitals often reference nature-based imagery on the universal experience of the outdoors, while artworks suited for workspaces and offices should boost the productivity of employees.

Brand Alignment

It is the job of art consultants to establish and relay a story to your business’ clients, through the power of art. Whether organizations employ the power of history walls, custom graphics, commissioned artwork, sculptures or thought-provoking abstract art, the decisions art consultants make are always unique to the particular story of the client they’re serving.

Each business should be a reflection of their goals, values and beliefs as well as their identity as a company. Art consultants treat their line of work to enable a company put their best foot forward, through carefully selecting art that demonstrates a level of brand alignment that actually uplifts brand recognition and customer and employee engagement and satisfaction.

Evidence-Based Design (EBD)

The kind art needed in institutions vary depending on the goals of art itself to the advantage of the business. Healthcare settings, educational institutions and an increasingly widening field of industries even including prisons, museums, libraries and more, evidence-based design (EBD) utilizes data and empirical evidence to inform design decisions that positively affect outcomes.

In healthcare, EBD often focuses on images of nature, utilizes blues and greens, and implies growth to positively affect patient outcomes. In schools, EBD can help students stay motivated and focused. A wealth of knowledge and research exists around the subject, and as more becomes known, art consultants become better at driving tangible results that organizations can appreciate.