Art has always been an important, influential and integral part of our lives. Today, it is making a huge comeback as Hospitality and Tourism Art is one of the major trends today. Art and aesthetic are two inseparable concepts when we talk about the appearance and ambiance of a hotel. More and more have been actively investing in art to make over their hotel and add to its value, story, identity and edge compared to the other competitors. Indeed, hotel art is already one of the criteria of how great an accommodation is as a whole.
Owners of hotels could have a hard time choosing and buying artworks for their businesses. Thanks to art consultants, telling their brand’s story through art is easier, as well as choosing the pieces that are relatable to their guests and complementing to their interior in general.
Here are some points to consider that could help you decide better and know more when it comes to buying artworks for your hotel:
Do you really want to invest?
Being hoteliers, you know business—how it works and how are investments returned. Just like any property, art is a business of investment. It is important to really think about your decision; whether you are sure of shelling out capital in acquiring art. Of course, investing in art doesn’t mean you have to spend millions to acquire that Michelangelo masterpiece, but then again, your returns are based on your investment at the end of the day.
Gather your art team
If you are not familiar or at least comfortable in working with art matters, it is key to have people who are generally more knowledgeable in this area. It would be best to form an art team: interior designers and art consultants, specifically to work hand in hand to ensure that the idea you want and the aesthetic you want your hotel to get will be realized.
Art as your hotel’s Identity
What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property. Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it.
Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.
Set your budget and projections
Of course, selecting the artworks is not only the main concern in sourcing art for your hotels. There are other deciding factors such as the budget, space and time frame among others. You will be needing to set your parameters early on, so that the options that will be suggested to you by your art consultant is within your range and conditions.
You should have connection with the art too
The guests should not be the only one who needs to feel the connection and relate to the artwork, but you as the owner as well. Why did you choose that specific work? Did it make you feel something? Art is not only for the eyes to enjoy, but also for your soul to reckon with.
Know what do you want
It would be easier for everyone in the team if you have a clear vision of what you want to achieve, what you want your property to look like. Answering a few questions that will help your art sourcing team find the best pieces for your property like: “Why do you feel you need artwork?” “What makes your property special?” “What’s new and different?” “What do guests love about your property?” What makes you stand out from competition down the street?” Your answers to these questions will really help your art team a lot.
Have your spectacle
As much as it is not about how grandiose your art collection is, having something that would give the ‘wow’ factor in your hotel is a great thing. Remember, people talk. A feature piece could help your property gain recognition and publicity, which in turn will reach out and draw in guests from a global market.
The artworks may be the stars of the show, but keep in mind that no show is successful without a little help from the supporting cast. Pay attention to your installation, lighting, framing, spacing, and maintenance.
Hospitality art is a trend today not only for its aesthetic values, but primarily because of the connection it can establish with people without words, without history and without knowing. Art is one of the best and constant universal language. Use it to your advantage.