As more and more marketing strategies are needed today, people is forgetting the long-believed notion that art is only for aesthetic and nothing more.
Today, one of the fast emerging marketing strategy for businesses in almost any industry is arts and how it draws more clients, more people and in return, more revenue. Thus, more companies are turning to artists when they need a fresh perspective on marketing and branding.
Business environment demands innovation and creativity today more than ever. Executives, as well as other business leaders, need to draw this innovation inspiration from a number of everyday creative sources such as music, theater and art.
Those who appreciate creativity in these forms are often more inspired and open-minded to non-linear approaches to business problem thinking. And having art pieces around them and in the office can spark those creative inspirations, thus aiding the business.
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