The hospitality industry is extremely competitive, especially to this day and age when hotels use various strategies to boost up their revenue and client retention. One of the biggest trends in this sector is incorporating and using art to draw guests’ attention from any point of the globe.
Hospitality art has been one of the biggest trends in the hotel market today. Most big time and luxury hotels compete in acquiring the most popular and sought-after art pieces made by art geniuses and masters. Some can even be mistaken for a gallery due to the massive number of art pieces included in their in-house art collection.
Budget hotels do it too. Many have been collaborating with local artists for them to produce art which showcases their location’s history depicted by paintings, sculptures, wall murals,and other formats, which successfully intrigue guests, as well as share them their history and brand identity.
But, according to experts, hoteliers should not stop in investing and acquiring these art pieces for marketing purposes, they must learn to update their hotel’s art as well. Today, as more and more hotels and hospitality and tourism-related businesses have been investing in art as a marketing strategy, how can hotels know how to properly showcase these artworks properly, accentuating their beauty and enhancing their effects to its viewers? How can they do it? Here are some tips:
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