Do hotel guests care or notice if their hotel has good art? Hospitality tourism and hotel art have been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests.
There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring artworks, which essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.
Today, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.
However, does it make a difference to guests? Would they want to stay in a hotel more because of this amenity? Do travelers choose hotels for what hangs in frames on the walls?
Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population.
The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another while budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip.
Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.
History Re-telling and Cultural Lift
Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors. One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.
Art for Relaxation
More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. More and more studies show a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety. In fact, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.
Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way for hotels to set themselves apart.