Should you invest in mirrors as a decorative piece for your property? (Infographic)

Did you know that mirrors can add an extra decorative touch to a room? In fact, it is a widely known trick for designers and decorators all over the globe. “Mirrors are like art in that the style should coincide with other pieces in your home,” designer Amy Bubier says. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames.

Should you invest in mirrors as a decorative piece for your property

Aside from being an interesting addition to a blank space in a room, mirrors also have many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms — they’re like decorative windows you can move around and place as you like,” she says. Mirrors have several benefits and can “reflect and emphasize views and colors from art and/or adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

Mirrors expand the space—at least lets your mind think it does. “The location and placement of the mirror are key when utilizing them — you want to ensure that it will not create undesirable reflections and will allow it to maximize its innate qualities,” Berliner says. This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

Mirrors can also increase the brightness of a room, because of its property to let the light bounce in all corners of the room. Putting up mirrors in a dim home or a poorly-lit room is one way of strategically bringing in more light without additional light fixtures, hence without a higher utility bill. Full-size floor mirrors can make a dramatic statement in a small space. “Using a framed, full-size mirror placed on the floor and resting on the wall can become an incredible asset in many ways in a bedroom, living room and even at the end of a hallway,” Berliner says. Mirrors can also make a wonderful statement in a given space. Use large mirrors or mirrors with decorative frames to attract the eye by placing them on the most visually prominent walls or tables, or on huge blank spaces.

Mirrors can act as an extra eye too. Placing mirrors throughout your home allows you to see around walls and doorways. Hopefully, you will never need mirrors as an added security detail, but, if you can make your home more beautiful, spacious, and bright, plus this extra feature—why not, right?

Mirrors are also a tasteful way to hide imperfections. A hole in the wall? A crack in the blank space? An unused hook supposedly for paintings? Cover it up with a mirror as a decoration. You can simply conceal such areas with an attractive mirror, just as you would with a painting or photograph.

Strategically placing mirrors

While mirrors can be displayed in every room of the house—from bathrooms, bedrooms, and even in the kitchen, designers would also like to point out that one perfect spot to hang up one is in the entryway. “Entries, rooms that lack natural light and dining areas can be a great place because they create an opportunity for creative lighting, candles, ambiance, art and reflectivity,” designer Amy Bubier says.

Mirrors can be wonderful additions to any home, or property offering a list of benefits. And because mirrors can come in a variety of shapes and styles, you can enjoy the advantages of a mirror and still express your individual style and taste.

Download this infographic.

Embed Our Infographic On Your Site!

Reasons Why Living Around Art is Good for your Brain and Your Health in General

Contrary to the common conception that arts are just for plain aesthetics, it does more than serve the visual. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are originally hardwired to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically. So, whether you like it or not, your brain is activated whenever you see one!

Your Brain Sees Art as a Reward

You may be surprised to know that our brains are programmed to consider looking at art as a reward. This is according to the findings of one study that explored the movements and state of the brain whilst exposed to art. Viewing the works of famous painters like Claude Monet, Vincent Van Gogh, and other artists more strongly activate the brain’s “reward system” compared to the brain activity that happens when looking at photographs of similar subjects, according to the researchers at Emory University School of Medicine.

Four male volunteers and four females were asked to view paintings made by famous and unknown artists and photographs with the same subject as of the paintings. Imaging technology revealed that when an individual viewed a painting, the ventral striatum (part of the reward system) was more strongly activated, compared to just looking at the photograph version.

The results reveal that not only did art viewing stimulate the ventral striatum, but it also activated the hypothalamus which is the part of the brain that is associated with appetite regulation and the orbitofrontal cortex, which is responsible with calculating risk, impulse control and detection of social rules.

Art Encourages Creative Thinking

Contrary to popular belief, creative thinking does not mean using the right side of your brain. It involves getting both hemispheres of your brain to communicate with each other. This is according to Dr. Lawrence Katz, an internationally recognized pioneer in neuron regeneration research.

Art enhances Problem-Solving Skills.

A study proved that arts improve the critical thinking skills of students and children. This means that the greater exposure they have to works of art, the higher the rates of brain development is possible.  Art also improves the “attention to details”the ability of the brain.

Being Around Art is like Being In Love

Scientifically speaking, being in love is characterized by increased blood flow and a faster heartbeat. The brain releases hormones that make you feel happy. Well, art can give that similar effects on you.

Some artworks, as perceived most beautiful by participants, increased blood flow in a certain part of the brain by as much as 10 percent – the equivalent to gazing at a loved one. These are paintings by John Constable, Ingres, the French neoclassical painter, and Guido Reni, the 17th-century Italian artist, produced the most powerful ‘pleasure’ response in those taking part in the experiment.

“The reaction was immediate. What we found was the increase in blood flow was in proportion to how much the painting was liked. The blood flow increased for a beautiful painting just as it increases when you look at somebody you love. It tells us art induces a feel-good sensation direct to the brain,” says Professor Semir Zeki, chair of neuroaesthetics at University College London and the one who conducted the experiment.

Art Saves You From Stress

Art can decrease stress levels. This is proven by a study conducted by researchers from the University of Westminster. After a lunchtime visit to an art gallery, participants self-reported their stress levels before entering the gallery and then spent 35 minutes exploring the space in any way they wanted. Upon exiting, they expressed being less stressed. Furthermore, they also had lower concentrations of cortisol, commonly known as the stress hormone.

Our brain gets excited whenever it is exposed to art. In fact, art therapy is considered one of the possible ways of helping patients with mental illnesses such as dementia and Alzheimer’s Disease, since drug treatment for dementia symptoms is generally not very successful.

Why should hotels, hospitals, workspaces prioritize displaying art

Did you know that art has a lot more scientifically-proven benefits for your health? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, vacation spots, and hospitals.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation between the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues.

Hospitality Art

hotel art

Today, hotels are more than just buildings with rooms and beds; it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

At the same time, guests love it when hotel art makes them think and ponder. In some reports, many guests have admitted that they enjoy art displayed in their hotel when it seems to talk to them and tell them a story. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are hardwired initially to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically.

Healthcare Art

art sells most to hospitals

Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors.

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

As more studies a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Since the new millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

Corporate Art

Workers love an environment with more art on it

Today, business owners are beginning to understand that displaying artwork in the workplace does more than making the office more aesthetically pleasing or impress visitors and potential clients. In fact, it can do more benefit for the company than imagined. Being surrounded by artworks and creative vibes actually increase an employee’s efficiency, productivity, and creativity.

Art inspires and unlocks creative potential.

The brain is programmed to feel inspired whenever they see impressive pictures or paintings. This is why motivational quotes often come with pictures of magnificent sunsets, towering trees, and mountains, or feats of athleticism.

The inspiration that one feels upon looking at art unlocks creative potential, helping to produce and generate innovative ideas. Innovative ideas, in turn, lead to new business practices and promotional campaigns, which ultimately create economic growth.

At the same time, art helps to connect with clients. Since art is considered a universal language which connects people through feelings and different interpretations, it can be a common ground for you and your clients.

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search of new and unique artworks, how art helps hospital patients to recover and how workers improve their quality of work when surrounded by art.

Art for Healing? Why Healthcare Art is the Trend Right Now (Infographic)

Did you know that art has a lot more scientifically-proven benefits for your health? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, favorite vacation spots, and hospitals.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation between the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues.

Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors.

The study suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety. Some patients in its survey also reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Art for Healing Why Healthcare Art is the Trend Right Now

Since the new millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

Best Kind of Art for your Mind

Natural landscapes

According to art consultants, pieces that depict nature—be it random illustrations of landscapes or local views are a hit when it comes to healthcare art. This is because art that shows a vast space can magically make a room bigger, and more spacious, which can help sick patients relax and feel not constrained. Nature-themed artworks are also more colorful, making the ambiance more vibrant and alive.

Bodies of Water

There’s just something about the view of the sea that is always encouraging for patients and healthcare staff alike. According to art consultants, paintings and artworks that depict seascapes, harbors, and beach scenes are also easy to sell because people love looking at any water form.

First off, the color blue is calming, and studies found that the human mind is naturally attracted to any body of water. Scientists also discover that being near the sea or the ocean makes a person more creative and calmer.

A group of researchers found that people are naturally more drawn to images with the color blue on it. By showing photographs of a variety of landscapes to a group of participants, the results significantly suggest people enjoy looking at images with blue in it more compared to those which only has greenery. The data collected show that images with green space received a positive response, as Ulrich has found. But images with both green and blue got the most favorable response of all. After all, blue and green are complementary colors.

Everyday Life

Paintings that depict true-to-life scenarios, events or people are also one of the top choices for hospitals. This is one way to create a brand for the industry, especially if the artworks were commissioned by local artists. Through these artworks, a hospital can transform itself into a gallery or museum where guests can enjoy their time while waiting for their loved ones.

Abstract

Studies have shown that hospital rooms, hallways, and lobbies filled with abstract art can be beneficial for both the patients, their visitors, as well as its staff. According to studies, looking at abstract artworks has positive effects on the brain and body. When exposed to art, the brain relaxes and releases hormones that calm the body and nerves, making the viewer more comfortable and stress-free.

Abstract artworks are also one of the most popular art themes because it’s generally safe, open for interpretation and can serve as a conversation starter for everyone, lifting the often sad and depressing ambiance of hospitals.

 

Hotels that can double as Art Galleries and Museums (Infographic)

Back in the day, most hotels gain a reputation in the industry because of their top-notch service, five- star amenities, and superb location.

Today, as the world experiences numerous shifts and transitions, art is the newest amenity and marketing strategy of the top luxurious hotels all over the world. These top properties could double as museums, given that millions of dollars are spent in acquiring art pieces.

If you are a fan of visiting museums and art galleries during your out of town trip, why not hit two birds with one stone by staying at the world’s most luxurious hotels that can double as museums and art galleries? Here are some of the world’s top-class hotels that boast collections so massive they could double as museums:

Hotels that can double as Art Galleries and Museums

The Hilton Chicago

Art lovers and tourists who will be spending some time in Chicago would be glad to know that they could always check in at The Hilton Chicago. The hotel marries a beautiful unity of history in art, as it retells the story of the American presidents through artworks. It is interesting to know that this hotel has hosted every president from Harry Truman to George W. Bush, which feeds its historical feel and ambiance.

The Kimpton Hotel Born

Nestled in LoDo, Denver’s oldest neighborhood, the Kimpton Hotel Born offers luxury amenities with a modern alpine aesthetic, on top of that, world-class art collections. The hotel boasts of an extensive art collection featuring the work of local artists. In conjunction with the Museum of Contemporary Art, 32 artists created original or limited-edition items commissioned exclusively for the hotel.

21c Museum Hotel Durham

Hotel owners Laura Lee Brown and Steve Wilson are art lovers, to begin with, and now are proud with over 2,000 pieces of artwork that adorn their hotel. Recognizing the potential of incorporating art into their business, they founded 21c Museum Hotel Durham with the intention of doubling it as an art gallery.

La Colombe D’or

In 1920, La Colombe d’Or began as a café bar and later expanded to an inn of three rooms. With interest in arts, the owner bargained and acquired paintings from artists in exchange of free meals or free stays in the inn. Soon enough, the walls of the hotel were covered by paintings from various artists. The collection is still continuously growing, being the latest installation made by Irish artist Sean Scully for the swimming pool area.

The Dolder Hotel

The Dolder Grand is home to an impressive lineup of more than 100 artworks from big-name artists, including Salvador Dali’s “Femmes métamorphosées, which is considered as one of their most prized possessions. The hotel’s collection also includes Fernando Botero’s “Woman with fruit” and Henry Moore’s “Three-Piece Reclining Figure: Draped.”

Conrad New York

The Conrad Hotel in downtown Manhattan is not only known for its name nor its impeccable service, but also because of the installations by Sol LeWitt hanging in its lobby. Luckily, not only guests can marvel at the sight since the hotel made it open for the spectator public.

Rome Cavalieri

Once in Italy, consider staying at (or visiting) Rome Cavaleri in Rome to marvel at its impressive collection of masters’ paintings, rare tapestries, French period furniture and exquisite sculptures.

Artists featured throughout the hotel span the traditional to the contemporary, including Henri Vollet, Ennio Morlotti, Nicolas Tournier, Andy Warhol and Victor Brauner. Further in the hotel are busts and monuments made of marble and bronze.

One of the selling factors of hospitality art is its ability to combine culture with comfort, marry art and identity, and give hotel’s brands a new face by incorporating two ends of a traveler’s definition of leisure.

The importance of art consultants to hotel owners

We often hear or read about the importance of art consultants for art collectors and museums, but do hotels need art consultants too? Since the boom of the Hospitality Tourism trend in hotels all over the world, various hotels—from luxury to budget types – have been acquiring the most popular and sought-after art pieces made by world-renowned artists, or commissioning the works of local artists to showcase their history and branding.

Gone are the days when artworks are merely fillers of a blank wall. Today, the hospitality industry has been actively acquiring and collecting different kinds of art as a marketing strategy, a symbol of the brand and a step towards innovation.

Aside from that, art is also one of the newest ways hotels generate higher revenue, as it attracts a new breed of hotel guests. Millenials—or the youth of today who dominate the traveling demographics are known to travel to experience new things, from the walls of their chosen hotels to the outside.  Studies find out that more than comfy rooms and prime locations, “aesthetically pleasing design is clearly something that Millennials want in all environments,” and that includes hotels that house artworks.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. But, what is the role of art consultants in this field?

There are two main reasons why hotels need their help: their expertise and their connections. Backed up by their extensive knowledge of art history and its paradigms, they know the art scene best, especially from the hyperlocal to the global market level. Imagine having no idea about art—what’s beneficial for your hotel’s branding and the real value of art pieces, after all, hoteliers can be clueless what to buy and put up in their hotels and not.

Art consultants are people or a business entity that has the knowledge, expertise, and experience in the art arena about the artwork in its various forms and media and the proper placement and acquiring of such art.  Having art consultants guide budding hoteliers or hospitality industry’s household names is greatly beneficial not only in ensuring that business gets the best in the art world at the right price, but also to guarantee that this strategy will work. After all, no matter how great artwork is, if it’s not placed in the right location, guests will never notice it, and the whole art as a marketing strategy fails as a whole.

Having to work with art consultants would be beneficial for hotel owners because they provide guidance in every step of your art collecting journey and endeavor. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial.

Through their connections, art consultants can also give you backstage passes for gallery openings, all-access passes to artists’ studios, and updates on sales and open houses, which can be a beneficial move for your art tourism marketing plan.

Through art consultants, you will always be first to be in the know and updated in the art world. Art consultants are expected to be in the know of upcoming trends and promising artists that would be the next big thing. They usually participate in gallery tours and stay up-to-date with openings. An art consultant or advisor works daily with exhibit organizers and artists to stay current.

It’s much easier to rely on an art consultant to stay informed about new artists and styles, especially if you’re balancing a demanding career with busy personal life.

At the same time, acquiring the services of an art consultant would mean that your style and preferences will always matter, without compromising your hotel’s brand and identity. In fact, they are there to amplify it even more. Art consultants do not adopt a personal style or preference. Their job is to mirror your wants for your art collection. This would ensure that what you like and what you believe in will really translate with the pieces you will acquire.

It is guaranteed that art consultants will always be there to help you. The world of art is intimidating because just like everything else, problems occur. If you have an art consultant by your side, you will not face challenges alone. They can offer fresh perspectives and suggest more solution after all.

In the end, having art consultants for your hotel business would bring nothing but benefits. When you consider a consultant to be your guide, it is all about trust that they are guiding you in the best direction possible. Art consultants will also be marketing specialists for your collection, given their background, their knowledge of your preferences, they will represent you correctly.

Why Art is an Effective Marketing Strategy for Hotels

Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. This is the idea behind the trend that is now dominating the hospitality industry that is art tourism. Using intrigue and curiosity to drive people into their property’s doorstep, more and more hotels double up as art museums and galleries as they acquire and house massive art pieces in their properties.

Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel. People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is word of mouth.

Today, hotels are more than just buildings with rooms and beds; it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

“The art is a part of the identity of the hotel,” said Jason Pomeranc, a co-owner of the Thompson LES, “and it integrates into the architecture, design, concept and what we ethereally call the vibe, the intellectual soul of the hotel.”

Collecting and displaying art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without traveling to many places, without the need to cramp up time. Hotels are upgraded from merely a place to spend the night into a venue for learning, connection, interaction, and interpretation through art.

Because of the rise of a new population of travelers seeking for temporary accommodations, hotels are considering how they can relate more to these young professionals who are said to want to hit two birds with one stone. In order for them to market their hotels to this age cohort, they integrated art and experience found within the comforts of their hotels.

There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring artworks, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors. Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from. It is also a bonus that unlike museums and art galleries, is generally free to view; you’re not likely to have to stand in line, and there are armchairs to flop in.

Overall, the hotel industry has discovered that incorporating unique pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget.

How will your hotel art stand out?

Today’s hotel industry battle to be the top choice of tourists and travelers does not only revolve on the quality of service, the state of its facilities, or the reasonability of its rates. Today, guests are also after experience, and something to please their eyes, minds, and spirits during their stay.

The New York Times have noted it, the innovative world combined with the new breed of guests—the millennial, are pushing hotels of any kind to push beyond their limits and means, just to seek and appeal to their “desire for new experiences and stand out in a competitive market.” One way to do it? Art. This trend of adventurous, knowledge and experience travelers is only beginning. Currently, one-third of all travelers are millennial — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennial. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

During the past few years, the hospitality industry has been witnessing the rise of the newest trend—Art Tourism, which does not only promote a locality’s art through exhibits and museums, but through and within the hotels as well. From local artists to world-renowned painters, sculptors and the like, hotels have been scrambling to house a collection, beautiful and noteworthy enough to gain attention, hence, an influx of guests curious of what they can offer.

“People are really wanting to collect these experiences,” said Jonathan Frolich, vice president for global brands at Hyatt Hotels’ Andaz brand. “They’re looking to be immersed in local culture.”

With almost every hotel adapting this marketing strategy, how can your hotel stand out? Here are some ways you can do to get your hotel art noticed:

Get as much publicity as possible.

Set up your own online brand. Create an identity online as part of your marketing strategy. As said earlier, the rise of millennial as the great chunk of travelers today can give you a clue on how to expand your network and reach. Have an active presence online. Showcase your hotel and its art through social networking sites. Write blogs. Conduct events and use it as public relations.

“People want to Instagram. People want to tweet about it,” said Gavi Wolf, a founder of Indiewalls tells The NY Times.

Never underestimate the power of these platforms. The most important thing is being consistent. Post a photo once or twice a week. Publish posts once or twice a month. Engage with your audience and produce click-worthy uploads.

Use your art to tell a story.

Don’t just display an artwork just for the sake of it. Sometimes, people feel when hotels are trying too hard to go with the trends, not to serve their guests better. Be genuine and invest in artworks that are truly in line with your brand, your story and your hotel’s identity. It is important to have a connection—with your artworks and your guests as well.

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property.

Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it. Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.

Study your market and act on it.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

In the end, while the world’s tourists are looking for the same thing, a hotel can truly stand out by being true to its origins, its vision, its character. The differences of approaches these hotels do in order to keep up may be synonymous, but they are unique at the same time. Guests value art more than you think. It is important to relay your message, brand, and story to your market and use art to your advantage.

Is your hotel art really important?

As the trends Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

Many cases can prove that today that art is being used as an effective marketing strategy—not only in the hospitality sector, but also across other industries. Despite this day’s advancement in technology, one of the best and effective marketing strategies is undeniably the basic one: word of mouth. People always talk and most often than not, what they talk about sells. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry have become witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population. ‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. . By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

Fortunately, one of the newest and booming trends in hospitality and tourism arts quench their thirst.

When hotels with art collections are being talked about and art did its part as a marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events. In the previous years, hotel across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art and Art Tourism became giant trends when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel? (Infographic)

Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Today, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Different magazines, researches, and surveys reveal that these are just some of the things that hotels guests want to see in the hotel they are staying:

Updated in-room entertainment system

Of course, your guests will probably spend most of their time outside the hotel, but once they’re back in their room relaxing, they’ll need a variety of entertainment options.

Thanks to generations of TV exposure and, again, most people have become creatures of visual habits. In fact, this trait is greatly considered when it comes to selecting a hotel. Guests now prefer hotels with high-quality big screens in rooms, along with a wide variety of channel options—especially sports and entertainment.

Connectivity

Given the comfort and convenience the internet provides every one, Wi-Fi is considered a basic necessity today. Providing free Wi-Fi access and connection to your guests is always a plus point, and in fact one of the deciding factors whether they book in the hotel.

It has to be free: no guest has been delighted to pay a fee for Wi-Fi, ever. No matter of how much money they have. It also needs to be a strong connection, which is available in all areas of the property.

Anything that interferes with wireless Internet access will be perceived as a big negative.

Wi-Fi fees and weak connection are the most common complaint amongst group business and event attendees, and could cost you more in the long-run.

Updated and clean bathrooms with high quality products

Bathrooms are being scrutinized by millions of travelers now accustomed to using websites and social media to voice their opinions. After all, the hotel bathroom is more than a place to freshen up. It’s considered an indicator of how upscale, current and clean a hotel is, an extension of its identity. One of the first things people check out on a hotel room before they check in is the bathroom: is it clean? Modern and updated? Many people would like to think their bathrooms as their sanctuary, so why not aim to make them feel the same even when they are at home away from home?

Sometimes it’s the little things, the extra touches that make the biggest impression on guests. Offering high-end bath and beauty products in rooms — soaps, body gels, shampoos, conditioners, lotions, mouthwash, etc. — can give a moderately priced hotel a five-star feel.

Kid Friendly necessities

Everybody has an idea how hard it is to travel with kids. Hotels that look after the parents, and their kids, by providing the basic needs of babies and toddlers such as baby-friendly toiletries, cribs, high chairs, or co-sleepers are greatly commended.

High quality and Thought Provoking art

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders on your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. Many people travel and check in to hotels for relaxation and some peace and quiet. Did you know art can help you achieve that too? More and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, majority of the hospitals in the United States are giving arts a higher priority than merely decoration for sterile rooms and corridors.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.