Is your hotel art really important?

As the trends Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

Many cases can prove that today that art is being used as an effective marketing strategy—not only in the hospitality sector, but also across other industries. Despite this day’s advancement in technology, one of the best and effective marketing strategies is undeniably the basic one: word of mouth. People always talk and most often than not, what they talk about sells. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry have become witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population. ‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. . By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

Fortunately, one of the newest and booming trends in hospitality and tourism arts quench their thirst.

When hotels with art collections are being talked about and art did its part as a marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events. In the previous years, hotel across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art and Art Tourism became giant trends when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel? (Infographic)

Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Today, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Different magazines, researches, and surveys reveal that these are just some of the things that hotels guests want to see in the hotel they are staying:

Updated in-room entertainment system

Of course, your guests will probably spend most of their time outside the hotel, but once they’re back in their room relaxing, they’ll need a variety of entertainment options.

Thanks to generations of TV exposure and, again, most people have become creatures of visual habits. In fact, this trait is greatly considered when it comes to selecting a hotel. Guests now prefer hotels with high-quality big screens in rooms, along with a wide variety of channel options—especially sports and entertainment.


Given the comfort and convenience the internet provides every one, Wi-Fi is considered a basic necessity today. Providing free Wi-Fi access and connection to your guests is always a plus point, and in fact one of the deciding factors whether they book in the hotel.

It has to be free: no guest has been delighted to pay a fee for Wi-Fi, ever. No matter of how much money they have. It also needs to be a strong connection, which is available in all areas of the property.

Anything that interferes with wireless Internet access will be perceived as a big negative.

Wi-Fi fees and weak connection are the most common complaint amongst group business and event attendees, and could cost you more in the long-run.

Updated and clean bathrooms with high quality products

Bathrooms are being scrutinized by millions of travelers now accustomed to using websites and social media to voice their opinions. After all, the hotel bathroom is more than a place to freshen up. It’s considered an indicator of how upscale, current and clean a hotel is, an extension of its identity. One of the first things people check out on a hotel room before they check in is the bathroom: is it clean? Modern and updated? Many people would like to think their bathrooms as their sanctuary, so why not aim to make them feel the same even when they are at home away from home?

Sometimes it’s the little things, the extra touches that make the biggest impression on guests. Offering high-end bath and beauty products in rooms — soaps, body gels, shampoos, conditioners, lotions, mouthwash, etc. — can give a moderately priced hotel a five-star feel.

Kid Friendly necessities

Everybody has an idea how hard it is to travel with kids. Hotels that look after the parents, and their kids, by providing the basic needs of babies and toddlers such as baby-friendly toiletries, cribs, high chairs, or co-sleepers are greatly commended.

High quality and Thought Provoking art

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders on your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. Many people travel and check in to hotels for relaxation and some peace and quiet. Did you know art can help you achieve that too? More and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, majority of the hospitals in the United States are giving arts a higher priority than merely decoration for sterile rooms and corridors.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

The Benefits of Artwork in the Healthcare Environment

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search for arts, how art helps hospital patients to recover and how workers enhance their quality of work when surrounded by art.

From tourism to healing and science and technology, the role and importance of art are acknowledged and used as a tool for innovation in such industries. The direct connection between Arts and the Healthcare industry has long been established and explored through studies and actual implementation of its findings.

Today, Arts in Healthcare is a diverse, multidisciplinary field dedicated to uplifting and taking the healthcare experience to the next level by connecting people through art and its benefits to patients, their families, and the health workers altogether.

This rapidly growing trend integrates the arts—be it visual design, multimedia, and performance, into a wide variety of healthcare as a setting for therapy, education, and expression.

What is the Actual Health Benefits of Art?

Art is beneficial to every person’s mental health, patient or not. Studies found a direct and strong showing link between the content of images that art offers and the brain’s reaction to pain, stress, and anxiety. Many studies have demonstrated the benefits of the arts in healthcare in hospitals, nursing homes, senior centers, hospices, and other locations within the community.

Arts in healthcare programs and creative arts therapies have been applied to a vast array of health issues, including:

  • Post-Traumatic Stress Disorder (PTSD)
  • Autism and overall mental health
  • Chronic illnesses
  • Alzheimer’s Disease and Dementia
  • Neurological disorders and brain injuries
  • Premature infant births
  • Physical disabilities

Overall, art is beneficial to a person’s overall health condition, including medication outcomes, treatment compliance and quality of life.

The concept of using the arts in healing has gained more attention, and more articles and reviews about the trend were published in journals and academic periodicals. Many of which explored the effects of arts when patients and their families, as well as health workers,  were exposed to different art media.

Who Benefits from Arts in Healthcare?

The primary beneficiaries of Art in Healthcare are the patients themselves. Arts benefit them by aiding in their physical, mental, and emotional recovery, as well as relieving their anxiety and decreasing their perception of pain.

In a mostly intimidating and cold atmosphere and environment, arts can serve as a therapeutic and healing tool, reducing the loneliness and providing opportunities for self-expression.

Caregivers—both professionals and not (family and friends) are experiencing stress and anxiety in hospitals and other health facilities too. Everyday health workers face realities of human suffering, illnesses, and death. Arts allow them to have a sanctuary of calmness and relief, as well as a platform for them to release their emotions and stress.

At the same time, arts can act as a new opportunity for medical professionals to improve diagnostic and communication skills, which can be helpful in communicating health and recovery information.

Art: Helping to Transform Hospitals in the 21st Century

Hospitals are often seen and portrayed as a cold place where science dominates. Arts create a safer, more supportive and homey ambiance to these healthcare facilities that can affect the general setting for patients and workers, the same.

From the mere architectural design to art hung on the walls, from windows to landscaping and healing gardens, the physical environment was proven to have a significant impact on reducing patient and caregiver stress, improving health outcomes, enhancing patient safety and overall quality of care, and reducing costs. At the same time, it boosts the productivity of healthcare providers, increasing effectiveness and decreasing errors.

In 2008, already nearly 50% of all hospitals in the United States had arts programs. These means that hospitals, as well as the health workers,  are considering and discovering that art in general—including performance, music, and poetry have profound healing effects. Doctors, nurses, and therapists are now working with artists and musicians to heal people of all ages with many conditions including cancer and AIDS.

Hospitals all over the world are incorporating music and art into patient care. In the distinct environment and vibes od a hospital, Arts aid in making space contribute to a sense of place that fosters confidence, comfort, and healing.

Qualities of Great Art Consultants you Need for your Business

Art consultants represent clients who want or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

They work with clients from numerous industries including healthcare, education and enterprise-level corporations to the source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated into these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts. They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which artists are hot and which pieces are for sale. They also work with auction houses and galleries to source art; advice on purchases, based on criteria such as theme, budget, and value; commision original artwork for clients; appraise collections, and frame then installing new purchases.

Experienced and Trained

Of course, they should have an intimate knowledge of art and the art market. Though the art consultant need not be an expert on all fields and area of art, he or she must have a few extents that he or she feels an expert about; maybe an artist, or an era.

An art advisor is familiar with how to steward a collection through time. Art consultants should have ample knowledge for them to tell you about the past, present, and future of the industry.  A consultant has theoretical and at the same time, practical knowledge. So it is crucial that he or she has a vast credential and experience as well so that you know that he/she knows how to apply the knowledge as well.

Wide Network

This is why the experience of the art consultant is essential. This would translate to the people he or she has previously worked with in the past. He or she must have established a wide network of contacts and sources that are ready to be tapped as sources in research and art acquisition itself.


Art and the business could be a handful sometimes, especially for those who are just starting. A functional art consultant will be willing to walk you through the basics and will help you understand concepts and all. They should not make you out of place. He or she should also be happy and proud to share her knowledge of both art and the art world with you. They will introduce you to their sources and accompany you as you visit art galleries and artist studios.

Presents many options

Using their knowledge of art and a clear understanding of your preferences and personality, they should be able to come up with suggestions and choices that will satisfy and suit your needs and wants at the same time.

Transparent and Honest

They should be able to keep you updated on how things and transactions are progressing, all throughout your partnership. At the same time, he or she should be transparent about financial matters.

Confident with his or her skills

There’s nothing worse than consultants who are not sure of themselves and their decisions. As no person is perfect, an art consultant is expected to commit mistakes along the way, and it is completely understandable. They should be able to deal with these failures and errors professionally, while still keeping you updated as transparent as possible.

Good communicator

This quality should be applied not only to clients to make a sale, but as well as to you. They should be able to relay crucial and complex information, simplify a problem and solution. The challenge is to explain ideas simply, and they should do so creatively. Since it is still business at the end of the day, great art consultants should be able to make effective sales talk as well and market your collection, or the other way around.

When you consider a consultant to be your guide, it is all about trust that they are guiding you in the best direction possible. To uncover the real issues, you have to be able to develop a healthy relationship with your clients. Passion for their cause helps, but for integrity, you also need to be a critical friend.

Unique Ways Decorative Mirrors Upgrade A Room (Infographic)

Did you know that mirrors can add an extra decorative touch to a room? In fact, it is a widely known trick for designers and decorators all over the globe. “Mirrors are like art in that the style should coincide with other pieces in your home,” designer Amy Bubier says. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames.

Aside from being an interesting addition to a blank space in a room, mirrors also have many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms — they are like beautiful windows you can move around and place as you like,” she says. Mirrors have several benefits and can “reflect and emphasize views and colors from art and adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

Mirrors can be an art form, developed for it to suit better in the interior design category. And throughout the years, different types of decorative mirrors were produced, with different looks, styles, and functions namely: backlit, designer, and framed.

Unique Ways Decorative Mirrors Upgrade a room

Backlit mirrors

The backlit mirror is one of the most popular mirror types. They are usually installed in bathrooms, which uses LED lighting tubes that sit behind the mirror, outlining its perimeter. It gives off a subtle but sufficient light that makes it easier to shave, apply make-up or do whatever it is that requires a well-lit reflection. Through the LED lights, the mirror can create a glow, which can be a standout the light source in the bathroom, giving off a relaxing ambiance.

Some people hate it when they hang lights directly over the mirror in their bathroom— it is a necessity, but can be an eyesore most of the time. Also, they can take up valuable head space in a bathroom with low ceilings.

The subtle lights from the mirrors outlines can make the mirror stand out and come off the wall, creating a layer of depth, but still enough to let people use it for makeup, hairstyling, and other essential activities inside the room. At the same time, the lights behind the mirror give it depth, another dimension which makes the bathroom more interesting and beautiful.

Because backlit mirrors are often powered by LED lights rather than incandescent ones, they use much less energy and last longer than ordinary light bulbs would.

Designer Mirrors

Designer mirrors are mirrors specifically made to be an accent piece in any room. It can be designed as elaborately or as simply, depending on the preference of the buyer. Usually, they are placed in rooms which can showcase their grandeur, such as the living room or dining room.

There are many themes or motifs of a designer mirror, such as contemporary, custom color, ornate, traditional, or transitional.

Framed Mirrors

Framed mirrors are to be taken in its most literal sense; it is a mirror enclosed a frame for more artistic value. The frames vary from the material, design, size, etc. It can be made of wood: most commonly ash, basswood, cherry, maple, oak, poplar, and walnut. Some can be made of metals—such as steel, silver, and gold. The frames can be hand carved, or machine carved, finished, or gilded.

Framed mirrors can accentuate the motif and overall decoration of the house, or stand alone as an accent focal point in a blank space or wall in any room.

Why Install a Decorative Mirror?

  1. Double Space

Mirrors expand the space—at least lets your mind think it does. “The location and placement of the mirror are key when utilizing them — you want to ensure that it will not create undesirable reflections and will allow it to maximize its innate qualities,” Berliner says.

This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

  1. Uplift the mood

Mirrors can also increase the brightness of a room, because of its property to let the light bounce in all corners of the room. Putting up mirrors in a dim home or a poorly-lit room is one way of strategically bringing in more light without additional light fixtures, hence without a higher utility bill.

  1. Add some drama

Full-size floor mirrors can make a dramatic statement in a small space. “Using a framed, full-size mirror placed on the floor and resting on the wall can become an incredible asset in many ways in a bedroom, living room and even at the end of a hallway,” Berliner says. Mirrors can also make a beautiful statement in a given space. Use large mirrors or mirrors with decorative frames to attract the eye by placing them on the most visually prominent walls or tables, or on huge blank spaces.

  1. Conceal Imperfections

Mirrors are a tasteful way to hide imperfections. A hole in the wall? A crack in the blank space? An unused hook supposedly for paintings? Cover it up with a mirror as a decoration. You can simply conceal such areas with an attractive mirror, just as you would with a painting or photograph.

Where to put it?

While mirrors can be displayed in every room of the house—from bathrooms, bedrooms, and even in the kitchen, designers would also like to point out that one perfect spot to hang up one is in the entryway. “Entries, rooms that lack natural light and dining areas can be a great place because they create an opportunity for creative lighting, candles, ambiance, art and reflectivity,” designer Amy Bubier says.

Mirrors can be wonderful additions to any home, or property offering a list of benefits. Moreover, because mirrors can come in a variety of shapes and styles, you can enjoy the advantages of a mirror and still express your style and taste.