Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns, but even in restaurants, airports and public transportation stations as well.
Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without travelling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.
Hotels are more than just buildings with rooms and beds, it slowly evolves in to a space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.
Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design—be it luxury or budget.
Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.
Moreover, hotels are taking a step forward and lets guests experience art—not only visually. Some hotels are already starting to take a step further in incorporating in house art offerings with experience. Many start their art programs and host their own exhibits, shows, seminars and meet and greets with various artists. Hands on workshops and musical performances are also included in their monthly activities, which is inviting to their target market.
Hotels who acquire artworks also try to make it dynamic by changing their displays per month or so, giving their guests something different to look forward to. Hotels are also growing to be places for cultural exchanges as they start to focus on locally produced art that depicts tradition and history, made by the local artists themselves. Art is not just limited to paintings and sculptures, but also modern artwork realized through a variety of materials.
Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel. People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth.
Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.
The rise of artist hotels and boutique hotels are more fast-paced today than ever. Some hotels are letting the paintings on their walls speak for themselves and be their identifying difference among others. It has become a medium for hotels to introduce themselves to their guests, to tell their story, and connect with them as fellow people, who can view art, interpret it, and know them better.