Is your hotel art really important?

As the trends Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

Many cases can prove that today that art is being used as an effective marketing strategy—not only in the hospitality sector, but also across other industries. Despite this day’s advancement in technology, one of the best and effective marketing strategies is undeniably the basic one: word of mouth. People always talk and most often than not, what they talk about sells. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry have become witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population. ‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. . By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

Fortunately, one of the newest and booming trends in hospitality and tourism arts quench their thirst.

When hotels with art collections are being talked about and art did its part as a marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events. In the previous years, hotel across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art and Art Tourism became giant trends when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel? (Infographic)

Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Today, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Different magazines, researches, and surveys reveal that these are just some of the things that hotels guests want to see in the hotel they are staying:

Updated in-room entertainment system

Of course, your guests will probably spend most of their time outside the hotel, but once they’re back in their room relaxing, they’ll need a variety of entertainment options.

Thanks to generations of TV exposure and, again, most people have become creatures of visual habits. In fact, this trait is greatly considered when it comes to selecting a hotel. Guests now prefer hotels with high-quality big screens in rooms, along with a wide variety of channel options—especially sports and entertainment.

Connectivity

Given the comfort and convenience the internet provides every one, Wi-Fi is considered a basic necessity today. Providing free Wi-Fi access and connection to your guests is always a plus point, and in fact one of the deciding factors whether they book in the hotel.

It has to be free: no guest has been delighted to pay a fee for Wi-Fi, ever. No matter of how much money they have. It also needs to be a strong connection, which is available in all areas of the property.

Anything that interferes with wireless Internet access will be perceived as a big negative.

Wi-Fi fees and weak connection are the most common complaint amongst group business and event attendees, and could cost you more in the long-run.

Updated and clean bathrooms with high quality products

Bathrooms are being scrutinized by millions of travelers now accustomed to using websites and social media to voice their opinions. After all, the hotel bathroom is more than a place to freshen up. It’s considered an indicator of how upscale, current and clean a hotel is, an extension of its identity. One of the first things people check out on a hotel room before they check in is the bathroom: is it clean? Modern and updated? Many people would like to think their bathrooms as their sanctuary, so why not aim to make them feel the same even when they are at home away from home?

Sometimes it’s the little things, the extra touches that make the biggest impression on guests. Offering high-end bath and beauty products in rooms — soaps, body gels, shampoos, conditioners, lotions, mouthwash, etc. — can give a moderately priced hotel a five-star feel.

Kid Friendly necessities

Everybody has an idea how hard it is to travel with kids. Hotels that look after the parents, and their kids, by providing the basic needs of babies and toddlers such as baby-friendly toiletries, cribs, high chairs, or co-sleepers are greatly commended.

High quality and Thought Provoking art

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders on your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. Many people travel and check in to hotels for relaxation and some peace and quiet. Did you know art can help you achieve that too? More and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, majority of the hospitals in the United States are giving arts a higher priority than merely decoration for sterile rooms and corridors.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Do guests notice your hotel’s artworks?

Do hotel guests care or notice if their hotel has good art? Hospitality tourism and hotel art have been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests.

There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring artworks, which essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Today, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

However, does it make a difference to guests? Would they want to stay in a hotel more because of this amenity? Do travelers choose hotels for what hangs in frames on the walls?

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another while budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip.

Thought-Provoking

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

History Re-telling and Cultural Lift

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors. One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Art for Relaxation

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being.  More and more studies show a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety. In fact, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way for hotels to set themselves apart.

Are hospitality TV mirrors the new thing?

For a long time now, hotels from all over the globe have been utilizing art to attract more guests and separate their brand and identity to others. In fact, it has been proven one of the most effective marketing strategies there is in the hospitality industry today. Hotels with exciting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

However, it is not only paintings, sculptures, and new galleries are the primary focus of art when it comes to the hotel industry, some have been adapting the strategy of letting sleek, classic, and functional mirrors take the spotlight.

More and more hotels have been using Mirror TVs to catch the attention of guests, by making them experience the magic of mirrors transforming into functioning TVs. Mirror TV as its name suggests can be a mirror or a TV, which is the original idea. When not in use, a mirror’s TV’s HD screen displays a high-sheen reflective finish that looks just like a standard mirror and functions like one too. It is a two-way polarized mirror which has an embedded LCD TV mounted at the back. The polarized mirror allows viewing of the TV when it is switched on, while otherwise, it serves as a perfect mirror. Just like real magic, a handheld remote turns the television on and off and with a simple press of a button the TV appears and disappears. When the TV is off, only the mirror’s clear reflection remains, and the TV is entirely undetectable. Hotels are installing mirror TVs on guests’ main rooms and bathrooms, to make them feel like royalty, having access to Cable TV, DVD, VCR, and PCs through any part of the room. Indeed, it is a unique way of combining technology and style and is sure to impress even the most seasoned traveler.

Mirror TVs enable hoteliers to have the option of having electronic devices—specifically TVs, without having to worry if it blends with the room or not. At the same time, having mirrors installed on walls give the illusion of a much bigger room. It being a TV at the same time is just an added perk. Mirror TVs are slimmer and Lighter compared to LCD and Plasma TVs.

Framed LED Mirror TVs is a unique way to turn your standard TV into an actual focal point and art piece at any hotel room. By customizing the frame depending on your hotel’s theme and motif, it can quickly turn a dull living room or entertainment room into an exciting and amusing one. At the same time, it will complement the room’s design.

Indeed, installing Mirror TVs in hotels is one way of setting your hotel or resort property apart from the others. Installing it is easy and hassle-free. Just mount your new mirror TV on the wall just like any flat screen TV to any wall in your chosen room. There is also a wide variety of TV sizes, ranging from 32” to a massive 75” for that cinematic feel, which your guests will surely love.

Mirror TVs range anywhere between $2000 to $10000, depending on the size of the mirror you choose. Waterproof mirror TVs may be a tad too expensive as compared to the regular ones. Additional features will undoubtedly increase the cost of the TV. The frame you should choose should follow the motif of your hotel. Go for simple ones if you have a modern style or an intricately designed frame for those who want a more detailed piece for their walls.

Art as A Marketing Strategy for Hotels – Infographic

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Hence, hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Can Art Attract More Guests To Your Hotel?

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without traveling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels: More Than Just a Place to Stay

Hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

But, does it really make a difference to guests? Would they want to stay at a hotel more because of this amenity?

Art and Hotels: A Perfect Match

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Do you care if your hotel has good art?

Hotels are safe and comfortable accommodation, found in almost every part of the globe. From the kind of traveler they serve to the types of marketing strategies they develop and observe, the face and motivations of the hotel industry have definitely changed–and is continuously changing.

From its basic principle and mission: to serve as a home in every city for the citizens of the world, many, if not all, hotels are stepping up their game, developing not only their facilities and services but also how they can reach a bigger audience and impact them on a greater scale.

Art Tourism or Hospitality Art is one of the most common and effective approaches hotels strive to do and perfect. Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms. Some hotels are investing millions in art, becoming what experts may call “de facto galleries”. But does it make a difference to guests?

Do hotel guests really care or notice if their hotel has good art? The answer is yes, they do and they love it.

Artworks are not merely used in the hotel lobby as decorations. They are not simply blank space fillers, which interior decorators put just for the sake of it. As new breeds of tourists and travelers dominate the jet setter and globetrotter demographics, a different level of art perception and appreciation is being developed and employed.

Artworks are a great way to stimulate the hotel guests’ minds. Since art can be viewed through different lenses and perspectives, they can stir conversation as well. Thought-provoking art is a great way to make guests feel something about the artworks, as well as your brand as a hotel.

Moreover, art becomes allowing guests to travel far without leaving the hotel. A lot of paintings, sculptures and other art forms displayed inside a property allows guests who are in time constraints to know more about their location or country, by showcasing history, tradition, famous people and historical events through art.
Guests who can’t squeeze in a time to visit local art galleries and museums can have a good look and experience of the local’s art through a hotel which houses a good amount of artworks.

Not only that, artworks sometimes make hotel guests stay. “It’s hard to walk by art and not look at it. I’m much more motivated by the location and the quality of the rooms,” frequent traveler, Nick Winter told CNN. “When I do find myself staying somewhere with a thought-provoking painting or installation, it stops me in my tracks. I wouldn’t choose a hotel for the art, but I would certainly remember my stay if the art was amazing.” And then it makes you really look at it and wonder—who made it, why did the artist make it? What are the reasons behind this painting?

“Some guests come only for the art and my services,” says Domoina de Brantes, art concierge at Raffles’ Le Royal Monceau in Paris. “We have a huge collection of more than 300 pieces, revolving exhibitions of photography, plus I recommend a specific cultural event to guests every day,” she shares during an interview with CNN Travel. “They want to be kept informed of the latest exhibitions and art events, so I get enquiries from them every day and also reach out to them with an art newsletter.”

More than anything, art can make guests feel the connection to the hotel, its people, and other guests. You don’t need language to understand it. That is one thing about art displayed in a hotel, in a foreign country with language barriers. Aside from it being a conversation starter, art has its own unique way of bringing people together—even if they don’t speak the same language.

This is because art appeals to the emotions. It can affect greatly compared to words. Looking at artworks can make you experience a roller coaster of emotions—longing, empathy, anger, lust, disgust, connection, happiness.

Art says things that words just can’t say. Art shows things that words can’t say: How a sunset really looked 300 years ago, how people dressed 1,000 years ago, and how they carried their bodies; how an anonymous woman might have felt about an anonymous man or anonymous child in a strange land. What pain looks like. What heartache looks like. What desire looks like. What love looks like. What the world did look like and what it could look like.

In the end, travel should be intended, as a unique experience that allows your luggage to be full of beautiful memories when you go home. It is the best souvenir you get to collect in your mind, rather than some material things that dust and will break down after years.

Hotel art offers more than just being merely decorations on empty spaces and blank walls. It gets people together because of the connection it creates—which don’t need words nor common language. It appeals to the emotions, which, at the end of the day, the core of every guest traveling either for work or leisure.

Hotels Use Artworks not as decoration

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns, but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without travelling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels are more than just buildings with rooms and beds, it slowly evolves in to a space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design—be it luxury or budget.

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Moreover, hotels are taking a step forward and lets guests experience art—not only visually. Some hotels are already starting to take a step further in incorporating in house art offerings with experience. Many start their art programs and host their own exhibits, shows, seminars and meet and greets with various artists. Hands on workshops and musical performances are also included in their monthly activities, which is inviting to their target market.

Hotels who acquire artworks also try to make it dynamic by changing their displays per month or so, giving their guests something different to look forward to. Hotels are also growing to be places for cultural exchanges as they start to focus on locally produced art that depicts tradition and history, made by the local artists themselves. Art is not just limited to paintings and sculptures, but also modern artwork realized through a variety of materials.

Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel. People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth.

Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

The rise of artist hotels and boutique hotels are more fast-paced today than ever. Some hotels are letting the paintings on their walls speak for themselves and be their identifying difference among others. It has become a medium for hotels to introduce themselves to their guests, to tell their story, and connect with them as fellow people, who can view art, interpret it, and know them better.

Is Hotel Art Necessary?

As the terms Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

To answer the pressing question, one must first identify the roles of art in the domain of hotels and hospitality industry as a whole.

Art as a Marketing Tactic

Many cases can prove that today, art is being used as an effective marketing strategy by many hotels these days. Despite various advancement in technology, one of the best and effective marketing strategies is still the word of mouth. People always talk. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

When hotels with art collections are being talked about and art did its part as part of the marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events.

Art Tourism: Fueled By Millennials

Today, more than ever, tourists from all over the world are fueled by curiosity, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. Fortunately, one of the newest and booming trends in hospitality and tourism industry – the use of arts – quench their thirst.

In the previous years, hotels across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experienced travelers is only beginning.

Currently, one-third of all travelers are Millennials — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, this age group will be shaping the tourism industry over the next decade.

Art Tourism: Enhancing Heritage, Supporting Local Artist

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

How To Get Your Hotel Art Noticed

Today’s hotel industry battle to be the top choice of tourists and travelers does not only revolve on the quality of service, the state of its facilities, or the reasonability of its rates. Today, guests are also after experience, and something to please their eyes, minds, and spirits during their stay.

The New York Times have noted it, the innovative world combined with the new breed of guests—the millennial, are pushing hotels of any kind to push beyond their limits and means, just to seek and appeal to their “desire for new experiences and stand out in a competitive market.” One way to do it? Art. This trend of adventurous, knowledge and experience travelers is only beginning. Currently, one-third of all travelers are millennial — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennial. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

During the past few years, the hospitality industry has been witnessing the rise of the newest trend—Art Tourism, which does not only promote a locality’s art through exhibits and museums, but through and within the hotels as well.

From local artists to world-renowned painters, sculptors and the like, hotels have been scrambling to house a collection, beautiful and noteworthy enough to gain attention, hence, an influx of guests curious of what they can offer.

“People are really wanting to collect these experiences,” said Jonathan Frolich, vice president for global brands at Hyatt Hotels’ Andaz brand. “They’re looking to be immersed in local culture.”

With almost every hotel adapting this marketing strategy, how can your hotel stand out? Here are some ways you can do to get your hotel art noticed:

Be active on social media and online in general.

As said earlier, the rise of millennial as the great chunk of travelers today can give you a clue on how to expand your network and reach. Have an active presence online. Showcase your hotel and its art through social networking sites. Write blogs. Conduct events and use it as public relations.

“People want to Instagram. People want to tweet about it,” said Gavi Wolf, a founder of Indiewalls tells The NY Times.

Never underestimate the power of these platforms. The most important thing is being consistent. Post a photo once or twice a week. Publish posts once or twice a month. Engage with your audience and produce click-worthy uploads.

Tell a story.

Don’t just display an artwork just for the sake of it. Sometimes, people feel when hotels are trying too hard to go with the trends, not to serve their guests better. Be genuine and invest in artworks that are truly in line with your brand, your story and your hotel’s identity. It is important to have a connection—with your artworks and your guests as well.

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property.

Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it. Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.

Know how to market.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

In the end, while the world’s tourists are looking for the same thing, a hotel can truly stand out by being true to its origins, its vision, its character. The differences of approaches these hotels do in order to keep up may be synonymous, but they are unique at the same time.