The hospitality industry is extremely competitive, especially to this day and age when hotels use various strategies to boost up their revenue and client retention. One of the biggest trends in this sector is incorporating and using art to draw guests’ attention from any point of the globe.
Hospitality art has been one of the biggest trends in the hotel market today. Many big time and luxury hotels fight in acquiring the most popular and sought after art pieces made by art geniuses and masters. Some can even be mistaken for a gallery due to the massive number of art pieces included in their in-house art collection.
Budget hotels do it too. Many have been collaborating with local artists for them to produce art which showcases their location’s history depicted by paintings, sculptures, wall murals and other formats, which successfully intrigue guests, as well as share them their history and brand identity.
But, according to experts, hoteliers should not stop in investing and acquiring these art pieces for marketing purposes, they must learn to update their hotel’s art as well. How they can do it? Here are some tips:
Identify the things that you can update.
Of course, overhauling your hotel just to update your art is not the ideal situation. So, the first step in levelling up is identifying the things that you can change for the better. Should you add more paintings? Should you re-shuffle the placement of artworks in halls, rooms and in the lobby? Sometimes, little changes can impact bigger than the most obvious and drastic ones.
Next, pay attention to the details that will really make your hotel stand out.
This is the perfect time to sit down and think about what makes your hotel unique. Is it the original artwork by local artists? Update the frames to really highlight these pieces throughout the property. Is it that the building your hotel is in is a historical landmark?
Experiment with art.
Some hotels around the world are starting to incorporate art programs, lessons, seminars and workshops as part of their hotel’s ode to hospitality art. Many reports explore how the new breed of travelers and hotel guests love when they experience art, giving hotels the idea of housing a more interactive art gallery inside their properties.
Also, there is another trend that is starting to boom—the one where social media and art collides. A hotel in the Middle East is using images uploaded on a certain social media platform, print them out and hang them on the walls.
Give attention to the frames.
Sometimes, an artwork will look as if it’s a new one if it’s frame is changed. At the same time, studies show that the frames affect how the viewers see and interpret what the frame holds. They also add value—aesthetically and monetarily to the artwork themselves.
Put art in strategic places.
One way of upgrading your art calls for a more strategic placement and positioning. Think about it: should you place a priced painting in halls, where guests tend to just pass by straight to the lobby or straight to their room? Make sure thought-provoking and impressive pieces are placed where guests spend time.
Also, provide ample and the correct lighting for your art to give them more emphasis and attention.