Did you know art can cure?

Art is beneficial to every person’s mental health, patient or not. Studies found a direct and strong showing link between the content of images that art offers and the brain’s reaction to pain, stress, and anxiety. Many studies have demonstrated the benefits of the arts in healthcare in hospitals, nursing homes, senior centers, hospices, and other locations within the community.

With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Aside from Hospitality sector of society—especially in Tourism, Art is presently innovating the healthcare scene. Healthcare Art is now fast becoming a trend in the western part of the world.

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

In 2006 a Department of Health Working Group on Arts and Health reported that the arts have ‘a clear contribution to make and offer major opportunities in the delivery of better health, wellbeing and improved experience for patients, service users and staff alike’.

In 2003, the Society for the Arts in Healthcare (SAH) and the National Endowment for the Arts (NEA) determined the current level and characteristics of arts activities in healthcare (Wikoff, 2004).  The organizations have concluded that hospitals use the arts “to create a more uplifting environment” in addition to “create a welcoming atmosphere and build community relations.” Meanwhile, in 2008, already nearly 50% of all hospitals in the United States have arts programs.

These means that hospitals, as well as the health workers,  are considering and discovering that art in general—including performance, music, and poetry have profound healing effects. Doctors, nurses, and therapists are now working with artists and musicians to heal people of all ages with many conditions including cancer and AIDS.

Arts in healthcare programs and creative arts therapies have been applied to a vast array of health issues, including:

  • Post-Traumatic Stress Disorder (PTSD)
  • Autism and Children’s mental health and abilities
  • Chronic illnesses
  • Alzheimer’s Disease and Dementia
  • Neurological disorders and brain injuries
  • Premature infant births
  • Physical disabilities

The primary beneficiaries of Art in Healthcare are the patients themselves. Arts benefit them by aiding in their physical, mental, and emotional recovery, as well as relieving their anxiety and decreasing their perception of pain.

Hospitals are often seen and portrayed as a cold place where science dominates. Arts create a safer, more supportive and homey ambiance to these healthcare facilities that can affect the general setting for patients and workers, the same. In a mostly intimidating and cold atmosphere and environment, arts can serve as a therapeutic and healing tool, reducing the loneliness and providing opportunities for self-expression.

From the mere architectural design to art hung on the walls, from windows to landscaping and healing gardens, the physical environment was proven to have a significant impact on reducing patient and caregiver stress, improving health outcomes, enhancing patient safety and overall quality of care, and reducing costs. At the same time, it boosts the productivity of healthcare providers, increasing effectiveness and reducing errors.

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

A study back in 1993 found that patients exposed to a natural image experienced less postoperative anxiety and were more likely to take weaker painkillers than those who viewed an abstract image or no image.

A 2011 study found that nature images helped calm restless behavior and noise levels in two Texas emergency department waiting rooms. Moreover, in 2014, the Cleveland Clinic reported that patients surveyed on its contemporary collection—which includes abstract and nonrepresentational imagery by some prominent artists—reported a significant positive effect on their experience and on mood, stress, comfort, and expectations.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

At the end of the day, a person doesn’t need to have a medical diagnosis to be ‘healed’. Maybe you are experiencing too much stress, pressure, or too much emotion that it takes a toll to your overall disposition and well being.

Art, in any form, can give people emotions that can lift up their spirit and make them more driven than ever. Art is everywhere, influencing us on a daily basis, whether we realize it or not. And this is the sole reason why art is important in our daily lives. With the art that we are surrounded by, whether it’s a painting, music or even videos can have a huge impact on our mood and emotions.

Art can make a community more beautiful. It also makes the places we go and spend time in more interesting. Through art, we gain a better understanding of cultures, history, and tradition; as well as help the people in the present weave their own today.

Is Hotel Art Necessary?

As the terms Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

To answer the pressing question, one must first identify the roles of art in the domain of hotels and hospitality industry as a whole.

Art as a Marketing Tactic

Many cases can prove that today, art is being used as an effective marketing strategy by many hotels these days. Despite various advancement in technology, one of the best and effective marketing strategies is still the word of mouth. People always talk. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

When hotels with art collections are being talked about and art did its part as part of the marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events.

Art Tourism: Fueled By Millennials

Today, more than ever, tourists from all over the world are fueled by curiosity, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. Fortunately, one of the newest and booming trends in hospitality and tourism industry – the use of arts – quench their thirst.

In the previous years, hotels across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experienced travelers is only beginning.

Currently, one-third of all travelers are Millennials — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, this age group will be shaping the tourism industry over the next decade.

Art Tourism: Enhancing Heritage, Supporting Local Artist

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

How to Work with Art Consultants

We often hear or read about the importance of art consultants for hotels, especially their part in hospitality tourism, one of the greatest trends today. There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals. But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

Art consultants represent clients who wants or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

Professional art consultants represent their client in acquiring art for personal collection, investments and for businesses. They work with clients from numerous industries including healthcare, education and enterprise level corporations to source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated in these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts.

As a representative, art consultants meet with different clients to discuss their thoughts with anything art-related asked of them. It could be about how a space needs art to make it more appealing to customers, or which piece to acquire that can be an asset to a collection.

Using their expertise, background and connection to artists and other collectors, they can properly advise, suggest and refer art enthusiasts or businessmen decided to invest in artworks for their own business enterprise.

So how should you work with art consultants?

They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which Artists are hot and which pieces are for sale; working with auction houses and galleries to source art; advising on purchases, based on criteria such as theme, budget, and value; commissioning original artwork for clients; appraising the art in owners’ collections; and framing then installing new purchases.

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today. Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Having to work with art consultants would be beneficial for hotel owners because they will give you guidance every step along your art adventures and business transactions. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial. They’ll also already be comfortable with the business aspect of buying art, are familiar with how to value pieces, and are often able to get you the best deal. At the same time, having the services of an art consultant would mean that your style and preferences will always matter.

How To Get Your Hotel Art Noticed

Today’s hotel industry battle to be the top choice of tourists and travelers does not only revolve on the quality of service, the state of its facilities, or the reasonability of its rates. Today, guests are also after experience, and something to please their eyes, minds, and spirits during their stay.

The New York Times have noted it, the innovative world combined with the new breed of guests—the millennial, are pushing hotels of any kind to push beyond their limits and means, just to seek and appeal to their “desire for new experiences and stand out in a competitive market.” One way to do it? Art. This trend of adventurous, knowledge and experience travelers is only beginning. Currently, one-third of all travelers are millennial — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennial. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

During the past few years, the hospitality industry has been witnessing the rise of the newest trend—Art Tourism, which does not only promote a locality’s art through exhibits and museums, but through and within the hotels as well.

From local artists to world-renowned painters, sculptors and the like, hotels have been scrambling to house a collection, beautiful and noteworthy enough to gain attention, hence, an influx of guests curious of what they can offer.

“People are really wanting to collect these experiences,” said Jonathan Frolich, vice president for global brands at Hyatt Hotels’ Andaz brand. “They’re looking to be immersed in local culture.”

With almost every hotel adapting this marketing strategy, how can your hotel stand out? Here are some ways you can do to get your hotel art noticed:

Be active on social media and online in general.

As said earlier, the rise of millennial as the great chunk of travelers today can give you a clue on how to expand your network and reach. Have an active presence online. Showcase your hotel and its art through social networking sites. Write blogs. Conduct events and use it as public relations.

“People want to Instagram. People want to tweet about it,” said Gavi Wolf, a founder of Indiewalls tells The NY Times.

Never underestimate the power of these platforms. The most important thing is being consistent. Post a photo once or twice a week. Publish posts once or twice a month. Engage with your audience and produce click-worthy uploads.

Tell a story.

Don’t just display an artwork just for the sake of it. Sometimes, people feel when hotels are trying too hard to go with the trends, not to serve their guests better. Be genuine and invest in artworks that are truly in line with your brand, your story and your hotel’s identity. It is important to have a connection—with your artworks and your guests as well.

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property.

Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it. Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.

Know how to market.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

In the end, while the world’s tourists are looking for the same thing, a hotel can truly stand out by being true to its origins, its vision, its character. The differences of approaches these hotels do in order to keep up may be synonymous, but they are unique at the same time.

What Do Guests Think of Hotel Art?

Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests.

There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

But, do it really make a difference to guests? Would they want to stay to a hotel more because of this amenity?

Do travelers really choose hotels for what hangs in frames on the walls?

CNN reports that yes, in a way, guests and travelers consider the art that is found in their hotels—whether they know it or not.

“I’m much more motivated by the location and the quality of the rooms,” frequent traveler Nick Winter told the news organization.

Though he admits: “When I do find myself staying somewhere with a thought-provoking painting or installation, it stops me in my tracks. I wouldn’t choose a hotel for the art, but I would certainly remember my stay if the art was amazing.”

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

It is also a bonus that unlike museums and art galleries, is generally free to view; you’re not likely to have to stand in line and there are armchairs to flop in.

On the other hand, hotels view art for its potential investment value. But why not just allocate the budget into constructing rooms, offering better food or acquiring new amenities like a pool or a spa with a more immediate chance of revenue?

“Some guests come only for the art and my services,” says Domoina de Brantes, art concierge at Raffles’ Le Royal Monceau in Paris. “We have a huge collection of more than 300 pieces, revolving exhibitions of photography, plus I recommend a specific cultural event to guests every day.

“They want to be kept informed of the latest exhibitions and art events, so I get enquiries from them every day and also reach out to them with an art newsletter.”

Due to the overwhelming positive response and feedback, as well as the potential, the hotel has even appointed an art concierge. Designer Philippe Starck oversaw the hotel’s transformation from “grande dame into cutting-edge hotel”, given the hotel’s mission statement to be dedicated to art and culture.

This is probably because art has long been a symbol of high status since the early times. It is embedded in history and hardwired in our brains that art is almost synonymous to wealth, and the ability to acquire it is symbolism of one’s wealth and power. Possessing art works implies prestige, privilege and money at the same.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth.

They will talk out of amusement and fascination. They will talk because they disagree.

“Not everyone will like the pieces we have on show, although some will love them, but it certainly gets people talking about the hotel as well as the art,” says spokesperson Henny Frazer.

From the gallery side, Bianca Gidwani, spokesperson for the Saatchi Collection, says: “The gallery’s role is to bring art to as wide an audience as possible. Where better than a prestigious hotel with a constant stream of visitors from all over the world?

“It’s wonderful to see contemporary art installed in places which freely allow people to reflect on it as they go about their everyday lives.”

Hotels maybe temporary accommodations welcoming tourists from all over the world. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house. Some sets it as an objective to give their guests a higher quality experience by letting them see and experience what only the rich and novelty had the privilege before: exposure to fine art.

When did art collection in Luxury Hotels start to become a trend?

Hospitality Art, or when hotels are becoming more like art galleries with accommodations, is one of the fast-rising trends in today’s hotelier industry. From its initial purpose of being mere decorations and space fillers, art pieces have become marketing tools to draw more attention and encourage more guests than ever.

True enough, many drastic changes have happened since the first motel in San Luis Obispo, California opened in 1925. As more and more luxury, boutique and budget hotels all around the world go by the trend and started to house and collect art works, travelers and frequent hotel goers wonder: when did this trend start?

Alex Toledano, a Paris-based art consultant whose clients include Ritz-Carlton hotels, says: “Hotels, especially hotel owners, recognize that the hotel he represents have been spending a decent amount on art for many years without it doing anything special for their property. They’ve realized that the money could be used not only to tell an interesting narrative about their properties but also to make them more memorable.”

Long before art was used as a marketing strategy, it it was utilized by hotel owners for function and added justification to their ‘luxury’ status. Brand Strategist Jean-Noël Kapferer published a paper in 1997 in which presented the semiotics of the word “luxury” as “Luxury defines beauty; it is art applied to functional items,” which emphasize that luxury products as an art form brings more psychological satisfaction, like esteem on the owner, than functional utility.

It is a bold statement piece and one that reflects a trend among top hotels worldwide to fill their spaces with original art. They are acquiring paintings and sculptures that would not disgrace a public gallery and which, even if you can’t afford to stay there, you can see free of charge or for the price of a coffee in the bar.

Macau has even commissioned a Cultural Affairs Bureau, with a Cultural Events Department dedicated to (according to its head) “luring tourists in with top-notch art”.

As time pass by and more trends shaped the industry, luxurious experiences are tantamount to every guest’s ‘hope and dreams’, as Michman and Mazze phrased it. According to their publication, it is an attempt to reach self-actualization and self-fulfillment through greater knowledge, appreciation of beauty, spiritual sophistication, peace, art, culture and aesthetics.

This notion further made art and hospitality subjective, as guests from different parts of the globe have different ethnical belonging, culture of origin, educational background and personal experience.

Hence, hotels saw this as a chance to showcase and derive the luxury experience brought in by art, to showcasing local artist talent, culture and identity. It’s only when you remember how definitively “un-local” and bland luxury hotels used to be that you realize how much has changed, Mark Jones, an editor and travel-writer from The Independent expressed.

Taiwan’s Mandarin Oriental marketing executive Michael Hobson, says the company wants to offer a “contemporary and definitively local experience at our properties”.

“Now, hotels are willing to take more of a risk. That is what is making art in hotels exciting right now. Our clients are asking for a diversity of art that we wouldn’t have expected a couple of years ago,” Toledano notes.

He adds that hotels now have the “desire to ask more of the artwork to make their property unique, rather than resembling many others.”

Some hotels want to establish a sense of place through their art, though not necessarily through local artists. The art they choose to acquire and display depict their culture and traditions through paintings of events, materials and national symbols.

Jeremy King, a hotel owner in Mayfair, London says owners who prefer investing in original art is exposed to the danger of “using the art to attract attention, rather than to enhance the experience. You find that a lot of it becomes too narcissistic, as opposed to harmonious for the clients’ experience.”

In the end, Jones notes that it is probably “the evolving taste of the super-rich, in turn driven by the Saatchi effect, where work that once seemed so alien suddenly became covetable and marketable. It could be the bohemian influence of boutique hotels. Or maybe the displaying of art is simply an easy, and relatively cheap, way to add some much needed interest and personality to your public spaces. Maybe parents will now start encouraging their kids to give up the law degree and head to art college instead. The supply of patrons has never been healthier.”

7 Artsy Hotels Around The World (Infographic)

Years ago, the basis for a great hotel rating was excellent service, friendly staff, updated amenities and delicious food offerings. Today, as the tourism industry discover and follow a new trend—more and more hotels are starting to invest in art to attract a new breed of tourists and travelers.

Hospitality Art has been a marketing strategy of hotels around the world. From extensive, world class art collections to exhibitions, art has successfully penetrated the hotelier business.

Offering art in hotels also uplift the local artists in a place, showcasing local talent as well as the culture and identity of their people. Visitors learn and experience new things through art, without even going out of their accommodation.

Here are 7 artsy hotels globe trotters should definitely check out:

7 Artsy Hotels Around The World

How Hospitality Art Can Increase Hotel Revenues

The demographics of hotel guests have been dynamic over the years. Today is the era of the experiential guests, also known as the Millenials, people who travel to experience new things, from the walls of their chosen hotels to the outside.

According to a study conducted by the Art Force Organization, Millennials are “tech-savvy, cause-driven, and attracted to unique design”, and this is where the hospitality industry can take advantage of their adventurous personalities. Their study found that “aesthetically pleasing design is clearly something that Millennials want in all environments,” and that includes hotels that house art works.

For the travelling Millenials, hotels are now more than just a comfy place for them to rest and sleep. “Hotels want to spice up their look in hopes of gaining business from this new market. This is a definitely a smart move for the industry because it’s no secret that Millennials love to travel more than the generations before them,” the Art Force’s study concluded.

But hotels and hospitality-related industry should not only focus on how their rooms look. Art Force also found that lobbies filled with art, enhanced common areas, multi-functional public spaces, and unique bar environments will draw in this new market as well.

In the recent years, hotels across the world have started to invest in art and feature artwork within their lobby design, pubic spaces and even in their guest rooms. Some hotels even take their commitment and brand strategy a few steps further. More than exhibiting art works, they also hold regular art workshops on photography and crafts, showcasing their local talents, The Tambourine reports.

Hotels in Dubai are now reaping the benefits of investing in hospitality art to increase their revenue and attract more Millenial and experiential hotel guests.

“Everybody is evolving when it comes to art,” Mona Hauser, a hotel owner in Dubai, UAE says. Her first hand interactions with the new breed of hotel guests as proof of this will suffice.  “Today, people who own big hotel chains realize that putting up a print with a few splashes of color is boring and people are more sophisticated now.”

But, not only high end-big-chain hotels are starting to invest in art to gain more revenue and attract more guests. In fact, budget-friendly properties are jumping into the art scene in order to attract guests seeking unique experiences, while staying budget-friendly.

Hauser also noted how the rise of hospitality art benefits both the hotel industry and the plight of local artists. “It is great,” she says. “If more artists can put their art out there, then the world is a better place and to see something genuine is so much better than a blank space that has simply been filled for the sake of it.

For another hotel in the country, art is not really just an experience for the eyes. Rasha Al Mutawa, director of Noon Art Boutique Hotel Apartments said that every guest differs in their own definition of art.

“For us, opening an art hotel means that someone can come and live the art rather than just look at it and leave,” he explains. He also believes that guests can connect more with local artists througb the art presented in their hotels, giving them the taste of local culture first hand from the artists themselves.

“We expect the guest to have a full understanding of the artist by the time their stay is over,” he said.

Despite Hospitality Art being a global trend, some people still argue if whether using the distinctive drive offered by arts to attract more guests and increase the revenue of a hospitality-business business is appropriate or not, effective or not.

Ecole hôtelière de Lausanne (EHL) a hospitality management University in Switzerland, answers their argument with a fact. According to their study, arts and hospitality have a positive association.

Today, most hospitality professionals recognize that arts enhance hotel guest experience. Arts being for sure emotional drivers, they will inevitably generate more visits to the hotel if chosen with sense, whether in accordance with the brand’s image or beautifully included in the facilities.

Adding arts becomes part of a hotel’s overall branding process, as a means of conveying implicit messages or values, and of differentiation from competitors. Indeed, arts and design are often blending with the brand itself.

Tips in Choosing the Right Art for your Hotel (Infographic)

The process of selecting the perfect place to stay can be overwhelming, especially for hotel guests who do not have a go to hotel for their travels. With hundreds of amazing hotel and accommodation options to choose from, how can you make your hotel stand out?

With one of the emerging trends in the hospitality industry today, incorporating art in your hotel business can open greater possibilities of attracting guests and tourists. After all, aside from a wonderful service, art can also be a unique experience you can let them remember your hotel for.

So how can hotel owners know which art to buy and include in their hotel collection? Here are some tips:
tips-in-choosing-the-right-art-for-your-hotel

The need of Art in Tourism (Infographic)

Do travelers really choose hotels for what hangs in frames on the walls? Do hotel guests care what’s hanging on the walls? Why is there a need of Art in Tourism?

The gallery’s role is to bring art to as wide an audience as possible. What better way to reach more people than by bringing the gallery to their accommodation? Today, hotels all over the world serves as the home of different masterpieces, waiting for guests from different places marvel at their beauty and depth.

People have always had the connection with art: the way art makes them think, the way art makes them feel—it is something us people can’t get from anything else.

One of the major trends in tourism today is the integration of art as one of its marketing strategies. But, is there really a space for arts in the hospitality and tourism industry?

the-need-of-art-in-tourism