Innovating your Hotel Business with Art

As marketing strategies become more sophisticated, people forget the long-believed notion that art is only for aesthetic and nothing more. Today, one of the fast-emerging marketing strategies for businesses in almost any industry is arts and how it draws more clients, more people and in return, more revenue. Thus, more companies are turning to artists when they need a fresh perspective on marketing and branding.

Business environment demands innovation and creativity today more than ever. Executives, as well as other business leaders, need to draw this innovation inspiration from some familiar creative sources such as music, theater, and art. Those who appreciate creativity in these forms are often more inspired and open-minded to non-linear approaches to business problem thinking. And having art pieces around them and in the office can spark those creative inspirations, thus aiding the business.

An article is made by The Huffington Post that explores the idea of art and how it can innovate any business. Brand executives gave their interpretation: Chicago business entrepreneur and CEO and president of Tribeca Flashpoint Media Arts AcademyHoward Tullman, agrees that having various artwork in your business surroundings can help to keep the innovative juices flowing.

“Culture is changing faster than ever. If you want to understand what that means, you need more than someone who specializes in branding. You need consultants who can lead you through the cultural shifts in real time and who are engaged in the production of culture.”

Fong broke down the challenge of using standard marketing research: “Everyone who is using the same market-driven data are coming to the same conclusions, and they realizes there isn’t a competitive advantage to using the same information as everyone else, so they turn to outsiders who are thinking outside of the profit margin to show them their blind spots.”

“Creativity is a skill that can be learned,” Noah Scalin declares. “The set of skills artists learn allows us to be consistently innovative and consistently come up with new ideas.”

Michael Rose notes that “You cannot underestimate the power of a stimulating environment, and the artwork itself, in fostering that approach. For example, when the artwork comes down and we switch over to a new exhibit, the whole place feels empty. There just isn’t that on-going dialogue with the pieces and that added flow of energy.”

Integrating arts into your business calls for hiring art consultants, who are experts in telling your company’s story and making your brand stand out.

Your company needs them because of they:

  • Work with the unexpected and experiment
  • Take risks
  • Deal with critique
  • Develop a practice of creativity
  • Shape a mindset of tolerance for imperfection
  • Develop a space to create in (physical, mental, time)

With all these, as business owners, you should not see acquiring the service of art consultants a waste of money, but an investment that it is. Arts in business will not be one of the most efficient and booming marketing strategies today if it is not proven.

As arts education is slashed left and right in the schools as something not necessary to create a competent workforce, it is interesting to hear that exposure to the arts might make for more innovative business leaders.

The modern world we live in today allows art not only be viewed as an aesthetic but an integral part of life and progress. From tourism to healing and science and technology, the role and importance of art are acknowledged and used as a tool for innovation in such industries.

How can you use mirrors as art?

Did you know that mirrors can add an extra decorative touch to a room? In fact, it is a widely known trick for designers and decorators all over the globe. “Mirrors are like art in that the style should coincide with other pieces in your home,” designer Amy Bubier says. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames.

Aside from being an interesting addition to a blank space in a room, mirrors also have many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms — they’re like decorative windows you can move around and place as you like,” she says. Mirrors have several benefits and can “reflect and emphasize views and colors from art and/or adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

Here are some other reasons why you should consider putting up mirrors as an artwork:

Double Space

Mirrors expand the space—at least lets your mind think it does. “The location and placement of the mirror are key when utilizing them — you want to ensure that it will not create undesirable reflections and will allow it to maximize its innate qualities,” Berliner says.

This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

Brighter Ambiance

Mirrors can also increase the brightness of a room, because of its property to let the light bounce in all corners of the room. Putting up mirrors in a dim home or a poorly-lit room is one way of strategically bringing in more light without additional light fixtures, hence without a higher utility bill.

Gives Drama and Story

Full-size floor mirrors can make a dramatic statement in a small space. “Using a framed, full-size mirror placed on the floor and resting on the wall can become an incredible asset in many ways in a bedroom, living room and even at the end of a hallway,” Berliner says. Mirrors can also make a wonderful statement in a given space. Use large mirrors or mirrors with decorative frames to attract the eye by placing them on the most visually prominent walls or tables, or on huge blank spaces.

Additional Security

Mirrors can act as an extra eye too. Placing mirrors throughout your home allows you to see around walls and doorways. Hopefully, you will never need mirrors as an added security detail, but, if you can make your home more beautiful, spacious, and bright, plus this extra feature—why not, right?

Conceal Imperfections

Mirrors Are a Tasteful Way to Hide Imperfections. A hole in the wall? A crack in the blank space? An unused hook supposedly for paintings? Cover it up with a mirror as a decoration. You can simply conceal such areas with an attractive mirror, just as you would with a painting or photograph.

Finding the Perfect Spot

While mirrors can be displayed in every room of the house—from bathrooms, bedrooms, and even in the kitchen, designers would also like to point out that one perfect spot to hang up one is in the entryway. “Entries, rooms that lack natural light and dining areas can be a great place because they create an opportunity for creative lighting, candles, ambiance, art and reflectivity,” designer Amy Bubier says.

Mirrors can be wonderful additions to any home, offering a list of benefits. And because mirrors can come in a variety of shapes and styles, you can enjoy the advantages of a mirror and still express your individual style and taste.

Why Wall Art Matters most in Interior Design

Usually, wall art is often considered as an afterthought, a finishing touch when designing a room. It’s what gets dealt with last, long after the final coat of paint has dried on the walls and all of the furniture has been artfully arranged, if it gets dealt with at all.

If you feel content with your furniture and your painted wall, you may think that it is unnecessary to bother yourself by adding wall art into your already handful list of decoration.

But, we’re here to argue that by relegating wall art to the side lines, you’re missing out on an amazing design opportunity. When chosen thoughtfully, the right wall art can provide for the entire room. Dare we say it, but we think wall art matters most in interior design.

However, if you’re a little nervous to give wall art such a prominent role in your design plans, don’t worry. Use this post as a guide on how to accurately choose pieces that will mesh with your existing space and you will have a harmonious interior.

Truth be told, wall art plays an important role in interior design . If that is the case, why is it important for your interior? This article will explain the importance of wall art for your interior in case you have not figured it out yet.

Inspiration for room’s color palette

Choosing a color palette is not as easy as it seems, in fact, interior designers agree that it can be one of the most challenging parts of the designing process. Because there are a myriad of color choices available, with their varied shades, picking the best one that would please the client and get the actual vibe of the room is very crucial.

If you feel that choosing the color palette is overwhelming, you can leave them all behind and focus on wall art. Getting inspiration from wall art and rooting the room’s color palette based on it can be a trick.

Give the room a focal point

A focal point becomes one of the most basic principles of interior design. It is able to attract the eye into the space and give spectators a sense of what to expect. Wall arts can serve as focal points, aside from being a mere decoration.

For instance, interior designers can hang the chosen artwork above the mantle of a fireplace in your living space or above the bed.

Adds some texture

Using 3 dimensional art works such as sculptures or shadow boxes can definitely add some depth to the room, creating an illusion that there are more layers to discover. Consider that rough textures are more likely to make a space feel intimate and grounded while smooth textures bring a sleeker more aloof tone to the room.

Mixed media installations can also be installed, but it is recommended that hotel owners choose the art they want their property to embody and represent.

It makes the room appear finished

When it comes to the finished outcome of a room, more often than not, it has some wall art hanged on walls. Wall art gives some sense that a room is more out together. Wall art is that finishing element that can help pull a space together and make it feel complete. It is that little extra touch that can take your space from simply looking functional to appearing as if it should grace the pages of an interior design magazine.

Instead of disregarding wall art from your list of interior design plans, you can pay close attention to it since it will give you some ideas when dealing with color palette or focal point for your room. As long as you choose the right pieces and sizes, having a wall art can be a perfect addition for your interior.

The Importance of Art in the Daily Life

The most common concept of art as pieces of work—whether paintings or sculptures, displayed in galleries and museums is not the case in today’s modern world. In fact, people at present acknowledge that there is so much more to art than what you see displayed in intimidating art galleries. Indeed, art surrounds life, every people in every location, without us being really aware of it.

Since time immemorial, art has existed as long as man. It is a huge part of our culture which shapes our ideas, and vice versa, provides us with a deeper understanding of emotions, self-awareness, and more.

Many people fail to realize how art impacts their daily life. Everybody use art on a continual basis. Majority doesn’t know how much of a role art plays in our lives and just how much we rely on art in all of its forms in our everyday lives.

Why is art important in our daily lives? Because we are surrounded by art, and without it, the human race will not be as you know it.

Art in the Home

Arguably, almost everyone has any form of art in their home—a painting, a framed photograph, a table centerpiece, and even the main layout and design of a house is art. Art is not purely for looking at and admiring, a lot of it is functional too, especially when it comes to our homes. Everything from a delightfully patterned quilt on the bed or even your decorative tea towels and tea cupscan be considered a form of art, our brain is just conditioned to think that it is not art when it’s not only for decoration.

Art and Music

Music, same as art, is a universal language and its importance to our daily lives is undeniable. Subconsciously, we hear music through television shows, commercials, radio and through other media. Sounds, songs and music can make life extremely joyful and can have a huge effect on our mood.

It has a positive impact to people’s moods and perspective. It can boost productivity and boost up motivation and determination. Similarly, when stress is high, many people find that relaxing to calming music is something that eases the mind.

Site-Specific Art

Art, in any form, can give people emotions that can lift up their spirit and make them more driven than ever. One of the most common trends in the tourism industry is hospitality art, which utilizes art to invite guests and engage them more throughout their stay. Corporate art inspires workers and boosts productivity using art inside the workplace. Hospital art, or healing art is also one way of helping patients recover faster and their family and healthcare workers to regain their composure and stay calm.

Art is everywhere, influencing us on a daily basis, whether we realize it or not. And this is the mere reason why art is important in our daily lives. With the art that we are surrounded by, whether it’s a painting, music or even videos can have a huge impact on our mood and emotions.

People think that science and technology are superior to art. But art makes life worthwhile. It may not be vital to fulfill our basic needs; it does make life joyful. As we continue to journey a fast-paced life, moments of quick decisions and fragmented thoughts, art allows every moment memorable. Understanding our emotions can help us heal, grow and improve ourselves. Increasing our self awareness through art can lead to more success both personally and professionally.

Art can make a community more beautiful. It also makes the places we go and spend time in more interesting. Through art we gain a better understanding of cultures, history and tradition; as well as help the people in the present weave their own today.

Hospitals with Impressive Healthcare Art Collections (Infographic)

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

Hospitals all over the world are incorporating music and art into patient care. In the distinct environment and vibes od a hospital, Arts aid in making the space contribute to a sense of place that fosters confidence, comfort, and healing. The goal of Healthcare Art is to inform a comprehensive design approach to create a healing environment.

Here are some you might want to check out:


Everything You Have To Know About Art Consultants (Infographic)

What is an art consultant?

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals.

See infographic below to know more about the responsibilities of an art consultant.


The need of Art in Tourism (Infographic)

Do travelers really choose hotels for what hangs in frames on the walls? Do hotel guests care what’s hanging on the walls? Why is there a need of Art in Tourism?

The gallery’s role is to bring art to as wide an audience as possible. What better way to reach more people than by bringing the gallery to their accommodation? Today, hotels all over the world serves as the home of different masterpieces, waiting for guests from different places marvel at their beauty and depth.

People have always had the connection with art: the way art makes them think, the way art makes them feel—it is something us people can’t get from anything else.

One of the major trends in tourism today is the integration of art as one of its marketing strategies. But, is there really a space for arts in the hospitality and tourism industry?


The need of Art in the Workplace

The impact of art in the workplace is often underestimated. Many would think that it is all about just the aesthetics of the office, but, what they fail to see is the impacts of art more than what it meets the eye.

Splashes of colors and interesting curves can alter the mood of a meeting room or spark a new idea for a campaign like a light bulb on top of your head. Aside of making a bland and boring office, can artwork have a direct impact on employee productivity, better company image and spatial benefits? It seems the answer is yes.

Art in boosting Workers’ Productivity & Creativity

For everyone, being surrounded by art can cause good vibes, inspiration, motivation and passion. Imagine how would workers react if their workplace is not as boring, uninspiring bland office with old-painted white walls and clutter everywhere? Of course the environment and setting take its toll on their performance.

According to research, art has the power to boost creativity and reduce stress among office workers who are trapped inside the office for 8-9 hours per day. The relaxing, contemplative aspects of art can help lower the stress levels of what we all recognize can be a high-stress setting, which in return, can boost their drive to work faster and better.

One team of researchers from the Exeter University’s School of Psychology found that employees who have control over the design and layout of their workspace are not only happier and healthier they’re also up to 32% more productive.

It is also interesting to note the contrast of how art affects the male and the female’s brain. A study found that the impact of art on the individual employee regarding work ethic/motivation, creativity, stress-level and general well-being seems to be greater on women than on men.

As a matter of fact, 80% of the male respondents all agreed that art only has a little or minor effect on their work ethic and motivation, while 54% of the female office workers recalled how art has a moderate to big effect on their creativity at the office.

When it comes to art as a tool for stress relief, 47% of men and 80% of the women noted that art at the office could reduce their stress-levels and 92% of the women believe that workplace art affects their general working health and wellbeing, while 71% of the men think so.

Innovative art pieces are also found to be inspiring and motivating when it comes to brand new ideas, different perspectives and fresh concepts. Art in the workplace simply gives the message to employees that their employer values creativity, and this encourages employees to themselves innovate.

After surveying over 800 employees, it is revealed that more and more companies have started integrating arts into their workspaces, which sends a good message of how business owners look after their workers through investing in art. Aside from productivity and creativity boost, this practice also shows broadened employee appreciation and enhanced morale, and better leader-employee relationships.

Identity of the Company: Art makes your business look good—literally and figuratively.

Incorporating art into your business helps “shape the company’s unique style, spirit, and character, and convey that character to employees, partners, clients, and prospective clients.” This move does not only mean its better for your employees, but for your clients and customers as well.

Art is one of the many concrete ways of manifesting the company’s values. Because art is important in the branding of a company’s image, it is also considered one of the most concrete way of establishing a connection, as well as leaving a lasting impression both on the employees who see it day after day, and on clients who visit either once or frequently. An office’s design—from the layout, colors, lighting and decorative pieces only goes so far in identifying how a company wants to be perceived by its employees and clients.

It shows a management, or leaders who care enough about the employee experience, as well as their clients and customers’ experiences to maintain a space that will make people good and expressive in the place they spend most of their days.

Art Improves Spatial Properties of an area

For offices with a large and open floor plan, art is effective in making up for the blank space, and in a sense, define it. Feature walls can be converted into galleries, while kinetic sculpture can be used to take advantage of high ceilings and murals.

Art is also used as focal points for lounge areas, as well as other third spaces where people meet up and gather.

Because Art in the Workplace is the trend

It is simple: art is cool right now. There’s a brand new focus on creating fun, exciting work environments to entice the best and brightest employees. All those classic, serious and bare office walls are out, those creative and innovative workspaces are in.

How Do Art Consultants Help Artists’ Careers (Infographic)

Many people would think that the business of Art consultants only benefit the company or art firm they represent, but that’s not always the case. In fact, their work is beneficial to both parties and helps the artists’ career as well.

Some artists do well representing themselves through self promotion. They experience no problems in finding buyers and generating attention to their craft and creations. For many other artists, however, having a middleman to represent them or speak on behalf of their work is vital to their careers. This is where the role of the Art Consultants in boosting the artists’ career begins.


Art in Healthcare

The direct connection of Arts and the Healthcare industry has long been established and explored through studies and actual implementation of its findings.

Today, Arts in Healthcare is a diverse, multidisciplinary field dedicated to uplifting and taking the healthcare experience to the next level by connecting people through art and its benefits to patients, their families and the health workers all together.

This rapidly growing trend integrates the arts—be it visual design, multimedia and performance, into a wide variety of healthcare as a setting for therapy, education and expression.

Hospitals are no longer a workplace for clinicians, but also a playground for artists as the medical community recognize art as an important and integral component of healthcare and healing.

The Importance of Arts in the Health Sector

Art is beneficial to every person’s mental health, patient or not. Studies found a direct and strong showing link between the content of images that art offers and the brain’s reaction to pain, stress, and anxiety. Many researches have demonstrated the benefits of the arts in healthcare in hospitals, nursing homes, senior centers, hospices, and other locations within the community.

Arts in healthcare programs and creative arts therapies have been applied to a vast array of health issues, including:

  • Post-Traumatic Stress Disorder (PTSD)
  • Autism and overall mental health
  • Chronic illnesses
  • Alzheimer’s Disease and Dementia
  • Neurological disorders and brain injuries
  • Premature infant births
  • Physical disabilities

Overall, art is beneficial to a person’s overall health condition, including medication outcomes, treatment compliance and quality of life.

Evidence-Based Design

In 1984, Dr. Roger Ulrich has published a paper exploring the idea of how art helps patients’ recovery. He established and coined the term Evidence-Based Design, which was supported by observations and data recorded. He closely studied the recovery of patients situated in rooms with a window, and why they needed and were required less pain medication and recovered faster than patients staying in a room without windows.

Since then, the field of Evidence-Based Design had wider horizons and has inspired more studies to further strengthen Dr. Ulrich’s hypothesis. Later on, studies focused on how art in hospital rooms and corridors promoted faster healing, which relieved patients’ stress and pain.

The concept of using the arts in healing has gained more attention and more articles and reviews about the trend were published in journals and academic periodicals. Many of which explored the effects of arts when patients and their families, as well as health workers were exposed to different art media.

How Art Helps Patients:

The primary beneficiaries of Art in Healthcare are the patients themselves. Arts benefit them by aiding in their physical, mental, and emotional recovery, as well as relieving their anxiety and decreasing their perception of pain.

In a mostly intimidating and cold atmosphere and environment, arts can serve as a therapeutic and healing tool, reducing the loneliness and providing opportunities for self-expression.

How Art Helps their Families and the Health Workers:

Caregivers—both professionals and not (family and friends) are experiencing stress and anxiety in hospitals and other health facilities too. Everyday health workers face realities of human suffering, illnesses, and death. Arts allow them to have a sanctuary of calmness and relief, as well as a platform for them to release their emotions and stress.

At the same time, arts can act as a new opportunity for medical professionals to improve diagnostic and communication skills, which can be helpful in communicating health and recovery information.

How Art Improves the Hospital Setting:

Hospitals are often seen and portrayed as a cold place where science dominates. Arts create a safer, more supportive and home-y ambiance to these healthcare facilities that can affect the general setting for patients and workers, the same.

From the mere architectural design to art hung on the walls, from windows to landscaping and healing gardens, the physical environment was proven to have a significant impact on reducing patient and caregiver stress, improving health outcomes, enhancing patient safety and overall quality of care, and reducing costs. At the same time, it boosts the productivity of healthcare providers, increasing effectiveness and reducing errors.

Forms of Arts in Healthcare

Site-Specific Art

One of the first collaboration of art and healing was in the form of visual medium, through site-specific art.

The positive effect that bringing the visual arts into a healthcare environment had on patients’ health and wellbeing. This is popular today more than ever, as more and more hospitals allocate more budget and pay more attention on their hospitals interior, layout, design and art collection.

Permanent art displays are now a trend in hospitals around the globe. More and more philanthropists are also providing enough budget to support the growing art industry in the healthcare sector.

Art consultants are also commissioned to help in choosing the right and apt art works for the hospitals and other healthcare facilities.

Art Therapy Sessions

Performing Arts has also penetrated the industry of healthcare. Many hospitals today have incorporated art programs as part of the patients’ therapy sessions. Hospitals are now also venues for dance, music, literature and other kinds of performances.

As a field of study, Art Therapy originated in the late nineteenth century as psychologists explored the connection between arts and a person’s mental and emotional health. In the 1930s, Art has been used in “milieu therapy”, which encouraged patients to enjoy and create art as a part of healthy self-expression. More recently, the practice expanded from mental health to physical health.

Today, a report Society for Arts in Healthcare says that close to half of hospitals have arts programs, which include art therapy classes and musical performances in 2009.

Art Classes and Sessions

Healthcare facilities are now becoming spaces for patients to create art themselves. Patients are encouraged to engage in painting, drawing, photography and pottery sessions among other forms of art.

Researchers have noted that their respondents expressed a positive attitude and view regarding art. They said that the activity ‘filled occupational voids, distracted thoughts of illness’. Medical results also show that patients who are actively participating in art activities have reductions in stress and anxiety, distress and negative emotions. On the other hand, it noted to have increases in positive emotions and improvements in flow and spontaneity, expression of grief, positive identity, and social networks.