How will your hotel art stand out?

Today’s hotel industry battle to be the top choice of tourists and travelers does not only revolve on the quality of service, the state of its facilities, or the reasonability of its rates. Today, guests are also after experience, and something to please their eyes, minds, and spirits during their stay.

The New York Times have noted it, the innovative world combined with the new breed of guests—the millennial, are pushing hotels of any kind to push beyond their limits and means, just to seek and appeal to their “desire for new experiences and stand out in a competitive market.” One way to do it? Art. This trend of adventurous, knowledge and experience travelers is only beginning. Currently, one-third of all travelers are millennial — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennial. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

During the past few years, the hospitality industry has been witnessing the rise of the newest trend—Art Tourism, which does not only promote a locality’s art through exhibits and museums, but through and within the hotels as well. From local artists to world-renowned painters, sculptors and the like, hotels have been scrambling to house a collection, beautiful and noteworthy enough to gain attention, hence, an influx of guests curious of what they can offer.

“People are really wanting to collect these experiences,” said Jonathan Frolich, vice president for global brands at Hyatt Hotels’ Andaz brand. “They’re looking to be immersed in local culture.”

With almost every hotel adapting this marketing strategy, how can your hotel stand out? Here are some ways you can do to get your hotel art noticed:

Get as much publicity as possible.

Set up your own online brand. Create an identity online as part of your marketing strategy. As said earlier, the rise of millennial as the great chunk of travelers today can give you a clue on how to expand your network and reach. Have an active presence online. Showcase your hotel and its art through social networking sites. Write blogs. Conduct events and use it as public relations.

“People want to Instagram. People want to tweet about it,” said Gavi Wolf, a founder of Indiewalls tells The NY Times.

Never underestimate the power of these platforms. The most important thing is being consistent. Post a photo once or twice a week. Publish posts once or twice a month. Engage with your audience and produce click-worthy uploads.

Use your art to tell a story.

Don’t just display an artwork just for the sake of it. Sometimes, people feel when hotels are trying too hard to go with the trends, not to serve their guests better. Be genuine and invest in artworks that are truly in line with your brand, your story and your hotel’s identity. It is important to have a connection—with your artworks and your guests as well.

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property.

Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it. Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.

Study your market and act on it.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

In the end, while the world’s tourists are looking for the same thing, a hotel can truly stand out by being true to its origins, its vision, its character. The differences of approaches these hotels do in order to keep up may be synonymous, but they are unique at the same time. Guests value art more than you think. It is important to relay your message, brand, and story to your market and use art to your advantage.

Is your hotel art really important?

As the trends Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

Many cases can prove that today that art is being used as an effective marketing strategy—not only in the hospitality sector, but also across other industries. Despite this day’s advancement in technology, one of the best and effective marketing strategies is undeniably the basic one: word of mouth. People always talk and most often than not, what they talk about sells. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry have become witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population. ‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. . By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

Fortunately, one of the newest and booming trends in hospitality and tourism arts quench their thirst.

When hotels with art collections are being talked about and art did its part as a marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events. In the previous years, hotel across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art and Art Tourism became giant trends when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

Is Hotel Art Necessary?

As the terms Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

To answer the pressing question, one must first identify the roles of art in the domain of hotels and hospitality industry as a whole.

Art as a Marketing Tactic

Many cases can prove that today, art is being used as an effective marketing strategy by many hotels these days. Despite various advancement in technology, one of the best and effective marketing strategies is still the word of mouth. People always talk. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

When hotels with art collections are being talked about and art did its part as part of the marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events.

Art Tourism: Fueled By Millennials

Today, more than ever, tourists from all over the world are fueled by curiosity, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. Fortunately, one of the newest and booming trends in hospitality and tourism industry – the use of arts – quench their thirst.

In the previous years, hotels across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experienced travelers is only beginning.

Currently, one-third of all travelers are Millennials — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, this age group will be shaping the tourism industry over the next decade.

Art Tourism: Enhancing Heritage, Supporting Local Artist

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

The Rise of Art Tourism and Hospitality Art

Considered one of the biggest trend in hospitality and tourism today is Art. The thought of it can be quite fascinating, how can something present since the earliest centuries be a changing game in hospitality and tourism today?

As a matter of fact, the new trend is being done—in hotels and restaurants, even in airports and public transportation stations. Indeed, art is used as a tool to invite more people and draw more people into places.

The rise of Art Tourism and Hospitality Art

Today, hotels are more than just buildings with rooms and beds, it slowly evolves in to a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

“The art is a part of the identity of the hotel,” said Jason Pomeranc, a co-owner of the Thompson LES, “and it integrates into the architecture, design, concept and what we ethereally call the vibe, the intellectual soul of the hotel.”

Art as an experience

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

The Hotel des Artes, located in San Francisco, California allows emerging artists to take full creative control by creating contemporary pieces in each guest room, such as painting murals on the bedroom walls. This allows experience for the artist, an affordable redesign for hoteliers and a new experience for guests. The Hotel des Artes website states that “the result is not simply art as decoration, but art as an interactive experience.”

Opened in 1995 as an authentic Berlin artists’ project, the Arte Luise hotelbelieves that spending a night with art doesn’t have to be expensive. Situated in Berlin Germany seems like a promising location with tourists from around the world traveling to see art and history.

“The customer whose imagination is involved in his visit to the property becomes all the more dedicated as a repeat consumer,” Glenn Schaeffer, the co-founder, president and chief executive of Fontainebleau Resorts, told the New York Times. “You feel part of an experience without maybe knowing exactly why.”

Art as a marketing strategy

Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Art as identity 

The rise of artist hotels and boutique hotels are more fast-paced today than ever. Some hotels are letting the paintings on their walls speak for themselves and be their identifying difference among others.

Hotels like the Chambers in Minneapolis, the Wynn Las Vegas, the Grand Bohemian Hotel in Orlando and the Sagamore in Miami Beach have all displayed extensive collections of art. And the Gramercy Park Hotel has an art collection which debuted in 2006, has so much high-caliber artwork that the Museum of Modern Art once took a tour group there.