Can Art Attract More Guests To Your Hotel?

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without traveling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels: More Than Just a Place to Stay

Hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

But, does it really make a difference to guests? Would they want to stay at a hotel more because of this amenity?

Art and Hotels: A Perfect Match

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

What matters most to hotel guests?

Hotels are always a place of relaxation, a sanctuary and a home away from home. Whether you travel for leisure or for business, travelers make it a point to book hotel rooms that do not only suit their needs but also satisfy their wants on a certain level.

With lots and lots of accommodation today—including Airbnb’s and condominiums for rent, it is vital for the hotel industry to determine: which matters most to hotel guests?

According to various studies, researchers, and surveys, the long list of the guests’ criteria on choosing which hotel to stay in during their travels become long and long as the technology advances. In fact, the secrets of the trade have long been changed. Guests don’t look only for a clean, comfy, and safe hotel—they have lots of added preferences too.

Staying connected.

Indeed, internet connection is deemed a necessity today—be it for work or for socialization. One study revealed that 53 percent of hotel guests wish free, stable Wi-Fi connectivity was a standard amenity. Customers are willing to pay for Wi-Fi but generally, consider it a perk when a hotel offers complimentary Wi-Fi.

Moreover, social media also plays an important role for hotels to get direct feedback from their guests. The fact is, more and more travelers are posting running commentaries on social media, describing where they go, what they do and how their trip measures up. Travelers can either criticize a hotel for neglecting facility upgrades or boast about its innovation.

So, a free and reliable internet connection is always a plus—if not a must.

Entertainment

Since a huge chunk of hotel guest demographics is business travelers—who arguably have no time to travel around the area, having an in-room entertainment is always a plus. In-room entertainment matters to guests. Studies have found that guests also react negatively to outdated entertainment technology—such as television, DVD players, among others.

The same study also revealed that economy, midscale, upper midscale and luxury classified customers are unanimously willing to pay more for improved in-room entertainment and still favor watching content on a television as opposed to a mobile device.

How do guests define “bad in-room entertainment”? It ranges from outdated technology such as aging standard definition TVs, built-in DVD players and broken or missing remotes/buttons – causing guests to beg for their household amenities.

High-end amenities

Another thing that always convinces a guest to stay in a certain hotel is its amenities. Whether it is the view of their room or the Olympic-sized pool they offer. The size, comfort level, and cleanliness of a room’s bed and linens were of top concern to guests, as they have shared on their social networking sites collected by an independent research.

Through the internet, guests can voice out their opinions on cleanliness, bed size and comfort level—which just show they want to get what they pay for through the amenities offered by the hotel.

At the same time, guests also seem to get very excited about bathroom amenities, including bathroom features, ranging from the types of soap/shampoo offered to the water pressure, or having phones or televisions by the toilet.

Food and Service

One of the most important concerns of hotel guests too is the food and service of the hotel staff and personnel. Of course, it is just normal to have food is a major issue for any traveler. Aside from the taste and quality of the food, they also consider whether they have in-room snack options available, to free breakfast in the hotel lobby.

Guests who participated in surveys and studies have overall strongly agreed that they would be willing to pay much more for significantly improved services from responsive and respectful employees. Regardless of their room type, all guests—big or small should feel as though they are able to approach any member of staff and be treated in a respectful and friendly manner.

Does art matter to hotel guests too?

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experience travelers is only beginning.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another.

While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

Is Hotel Art Necessary?

As the terms Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

To answer the pressing question, one must first identify the roles of art in the domain of hotels and hospitality industry as a whole.

Art as a Marketing Tactic

Many cases can prove that today, art is being used as an effective marketing strategy by many hotels these days. Despite various advancement in technology, one of the best and effective marketing strategies is still the word of mouth. People always talk. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

When hotels with art collections are being talked about and art did its part as part of the marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events.

Art Tourism: Fueled By Millennials

Today, more than ever, tourists from all over the world are fueled by curiosity, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. Fortunately, one of the newest and booming trends in hospitality and tourism industry – the use of arts – quench their thirst.

In the previous years, hotels across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experienced travelers is only beginning.

Currently, one-third of all travelers are Millennials — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, this age group will be shaping the tourism industry over the next decade.

Art Tourism: Enhancing Heritage, Supporting Local Artist

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.