The importance of art consultants to hotel owners

We often hear or read about the importance of art consultants for art collectors and museums, but do hotels need art consultants too? Since the boom of the Hospitality Tourism trend in hotels all over the world, various hotels—from luxury to budget types – have been acquiring the most popular and sought-after art pieces made by world-renowned artists, or commissioning the works of local artists to showcase their history and branding.

Gone are the days when artworks are merely fillers of a blank wall. Today, the hospitality industry has been actively acquiring and collecting different kinds of art as a marketing strategy, a symbol of the brand and a step towards innovation.

Aside from that, art is also one of the newest ways hotels generate higher revenue, as it attracts a new breed of hotel guests. Millenials—or the youth of today who dominate the traveling demographics are known to travel to experience new things, from the walls of their chosen hotels to the outside.  Studies find out that more than comfy rooms and prime locations, “aesthetically pleasing design is clearly something that Millennials want in all environments,” and that includes hotels that house artworks.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. But, what is the role of art consultants in this field?

There are two main reasons why hotels need their help: their expertise and their connections. Backed up by their extensive knowledge of art history and its paradigms, they know the art scene best, especially from the hyperlocal to the global market level. Imagine having no idea about art—what’s beneficial for your hotel’s branding and the real value of art pieces, after all, hoteliers can be clueless what to buy and put up in their hotels and not.

Art consultants are people or a business entity that has the knowledge, expertise, and experience in the art arena about the artwork in its various forms and media and the proper placement and acquiring of such art.  Having art consultants guide budding hoteliers or hospitality industry’s household names is greatly beneficial not only in ensuring that business gets the best in the art world at the right price, but also to guarantee that this strategy will work. After all, no matter how great artwork is, if it’s not placed in the right location, guests will never notice it, and the whole art as a marketing strategy fails as a whole.

Having to work with art consultants would be beneficial for hotel owners because they provide guidance in every step of your art collecting journey and endeavor. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial.

Through their connections, art consultants can also give you backstage passes for gallery openings, all-access passes to artists’ studios, and updates on sales and open houses, which can be a beneficial move for your art tourism marketing plan.

Through art consultants, you will always be first to be in the know and updated in the art world. Art consultants are expected to be in the know of upcoming trends and promising artists that would be the next big thing. They usually participate in gallery tours and stay up-to-date with openings. An art consultant or advisor works daily with exhibit organizers and artists to stay current.

It’s much easier to rely on an art consultant to stay informed about new artists and styles, especially if you’re balancing a demanding career with busy personal life.

At the same time, acquiring the services of an art consultant would mean that your style and preferences will always matter, without compromising your hotel’s brand and identity. In fact, they are there to amplify it even more. Art consultants do not adopt a personal style or preference. Their job is to mirror your wants for your art collection. This would ensure that what you like and what you believe in will really translate with the pieces you will acquire.

It is guaranteed that art consultants will always be there to help you. The world of art is intimidating because just like everything else, problems occur. If you have an art consultant by your side, you will not face challenges alone. They can offer fresh perspectives and suggest more solution after all.

In the end, having art consultants for your hotel business would bring nothing but benefits. When you consider a consultant to be your guide, it is all about trust that they are guiding you in the best direction possible. Art consultants will also be marketing specialists for your collection, given their background, their knowledge of your preferences, they will represent you correctly.

Qualities of Great Art Consultants you Need for your Business

Art consultants represent clients who want or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

They work with clients from numerous industries including healthcare, education and enterprise-level corporations to the source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated into these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts. They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which artists are hot and which pieces are for sale. They also work with auction houses and galleries to source art; advice on purchases, based on criteria such as theme, budget, and value; commision original artwork for clients; appraise collections, and frame then installing new purchases.

Experienced and Trained

Of course, they should have an intimate knowledge of art and the art market. Though the art consultant need not be an expert on all fields and area of art, he or she must have a few extents that he or she feels an expert about; maybe an artist, or an era.

An art advisor is familiar with how to steward a collection through time. Art consultants should have ample knowledge for them to tell you about the past, present, and future of the industry.  A consultant has theoretical and at the same time, practical knowledge. So it is crucial that he or she has a vast credential and experience as well so that you know that he/she knows how to apply the knowledge as well.

Wide Network

This is why the experience of the art consultant is essential. This would translate to the people he or she has previously worked with in the past. He or she must have established a wide network of contacts and sources that are ready to be tapped as sources in research and art acquisition itself.

Accommodating

Art and the business could be a handful sometimes, especially for those who are just starting. A functional art consultant will be willing to walk you through the basics and will help you understand concepts and all. They should not make you out of place. He or she should also be happy and proud to share her knowledge of both art and the art world with you. They will introduce you to their sources and accompany you as you visit art galleries and artist studios.

Presents many options

Using their knowledge of art and a clear understanding of your preferences and personality, they should be able to come up with suggestions and choices that will satisfy and suit your needs and wants at the same time.

Transparent and Honest

They should be able to keep you updated on how things and transactions are progressing, all throughout your partnership. At the same time, he or she should be transparent about financial matters.

Confident with his or her skills

There’s nothing worse than consultants who are not sure of themselves and their decisions. As no person is perfect, an art consultant is expected to commit mistakes along the way, and it is completely understandable. They should be able to deal with these failures and errors professionally, while still keeping you updated as transparent as possible.

Good communicator

This quality should be applied not only to clients to make a sale, but as well as to you. They should be able to relay crucial and complex information, simplify a problem and solution. The challenge is to explain ideas simply, and they should do so creatively. Since it is still business at the end of the day, great art consultants should be able to make effective sales talk as well and market your collection, or the other way around.

When you consider a consultant to be your guide, it is all about trust that they are guiding you in the best direction possible. To uncover the real issues, you have to be able to develop a healthy relationship with your clients. Passion for their cause helps, but for integrity, you also need to be a critical friend.

Hiring an art consultant? Look for these qualities! (Infographic)

Art consultants represent clients who wants or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

Professional art consultants represent their client in acquiring art for personal collection, investments and for businesses. They work with clients from numerous industries including healthcare, education and enterprise level corporations to source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated in these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts. They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which Artists are hot and which pieces are for sale; working with auction houses and galleries to source art; advising on purchases, based on criteria such as theme, budget, and value; commissioning original artwork for clients; appraising the art in owners’ collections; and framing then installing new purchases.

How can you find the best ones in the field? Look out for these signs:

How to Work with Art Consultants

We often hear or read about the importance of art consultants for hotels, especially their part in hospitality tourism, one of the greatest trends today. There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals. But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

Art consultants represent clients who wants or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

Professional art consultants represent their client in acquiring art for personal collection, investments and for businesses. They work with clients from numerous industries including healthcare, education and enterprise level corporations to source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated in these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts.

As a representative, art consultants meet with different clients to discuss their thoughts with anything art-related asked of them. It could be about how a space needs art to make it more appealing to customers, or which piece to acquire that can be an asset to a collection.

Using their expertise, background and connection to artists and other collectors, they can properly advise, suggest and refer art enthusiasts or businessmen decided to invest in artworks for their own business enterprise.

So how should you work with art consultants?

They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which Artists are hot and which pieces are for sale; working with auction houses and galleries to source art; advising on purchases, based on criteria such as theme, budget, and value; commissioning original artwork for clients; appraising the art in owners’ collections; and framing then installing new purchases.

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today. Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Having to work with art consultants would be beneficial for hotel owners because they will give you guidance every step along your art adventures and business transactions. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial. They’ll also already be comfortable with the business aspect of buying art, are familiar with how to value pieces, and are often able to get you the best deal. At the same time, having the services of an art consultant would mean that your style and preferences will always matter.

Everything You Have To Know About Art Consultants (Infographic)

What is an art consultant?

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals.

See infographic below to know more about the responsibilities of an art consultant.

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How Do Art Consultants Help Artists’ Careers (Infographic)

Many people would think that the business of Art consultants only benefit the company or art firm they represent, but that’s not always the case. In fact, their work is beneficial to both parties and helps the artists’ career as well.

Some artists do well representing themselves through self promotion. They experience no problems in finding buyers and generating attention to their craft and creations. For many other artists, however, having a middleman to represent them or speak on behalf of their work is vital to their careers. This is where the role of the Art Consultants in boosting the artists’ career begins.

how-do-art-consultants-help-artists-careers

Qualities Of A Great Art Consultant (Infographic)

So you have decided to work with an art advisor or consultant. You understand that seeking for their expertise could help you build your collection bigger, or finally start your own soon.

An art advisor is like a business partner and a friend when it comes to your art collection.

“What really matters most is finding someone who looks like they have an awareness in the kind of work that engages you,” Kimberly Maier, representative of the Association of Professional Art Advisors, says.

“This is someone you’re spending time with,” she continues. “You’re going to be going to museums and refining what your interest really is.”

qualities-of-a-great-art-consultant-1

The Role of Art Consultants in Your Business

We often hear or read about the importance of art consultants for art collectors and businesses, but what exactly do they do? What is the role of art consultants for your collection and do you really need their help?

According to Jennifer Perlow, an art consultant in Denver, her job is mainly finding the best art pieces and advise her clients about acquiring it.

“My job is to find the best pieces within your budget that align with what you are looking for,” she says. This is why she believes that art consultants and art advisors are the same, in theory.

Why do you really need to work with art consultants?

The two main advantages of working with a consultant are their 1. expertise and 2. their connections. Backed up by their extensive knowledge of art history and its paradigms, they know the art scene best, especially from the hyperlocal to the global market level.

Having to work with art consultants would be beneficial for beginners because they will give you guidance every step along your art adventures and business transactions. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial.

They could have backstage passes for gallery openings, all access passes to artists’ studios.

They’ll also already be comfortable with the business aspect of buying art, are familiar with how to value pieces, and are often able to get you the best deal.

At the same time, having the services of an art consultant would mean that your style and preferences will always matter.

Consultants do not adopt a personal style or preference. Their job is to mirror your wants for your art collection. This would ensure that what you like and what you believe in will really translate with the pieces you will acquire.

“I never incorporate my personal taste in artwork with what I’m going to give to a client,” Perlow confirms.

Through art consultants, you will always be first to be in the know and updated in the art world.

“Part of our job is always staying fresh and seeing what’s new,” Perlow shares.

Art consultants are expected to be in the know of upcoming trends and promising artists that would be the next big thing. They usually participate in gallery tours and stay up-to-date with openings. An art consultant or advisor works daily with exhibit organizers and artists to stay current.

It’s much easier to rely on an art consultant to stay informed about new artists and styles, especially if you’re balancing a demanding career with a busy personal life.

It is guaranteed that art consultants will always be there to help you.

“Know that there are resources out there,” Perlow shares. Usually, art consultants have their contacts and directory that would save you the trouble of starting from scratch, especially for beginners, or those who are intimidated to begin in the first place.

The world of art is intimidating because just like everything else, problems occur. If you have an art consultant by your side, you will not face challenges alone. They can offer fresh perspectives and suggest more solution after all.

Art consultants will also be marketing specialists for your collection, given their background, their knowledge of your preferences, they will represent you correctly.

In the end, having art consultants for your business would mean you will gain new friends who have the same interest as you: art.

How Art Consultants Help Your Business Grow

Art consultants can offer enormous value to anyone hoping to improve their business with the use of arts and the benefits it can offer. Art consultants can guide careers and business owners in using art towards their outmost advantage.

There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

What exactly are art consultants?

An art consultant is a person who consults individuals or businesses about which pieces of art they should acquire using insights driven from data, with the purpose of improving customer, as well as employee, brand experiences. Aside from that, the goal of the art consultant should go together with the company’s values and mission as well.

Art consultants should be experts not only in art, but in matching an art to a certain business, person and goal and incorporating a piece of art with a company, making one whole story.

Some art consultants work more closely with interior designers, as part of the design team. Since more and more acknowledge that the use of art in business is not only an “accessory”, art consultants are slowly gaining the power in their name and work nature.

Compared to Interior decorators and designers who see art as a decoration and in search for pieces that will match artwork to color schemes or swatches. Art consultants see art more than its aesthetic prowess but goes beyond and treat art as an investment.

So, how do art consultants really help in making your business grow?

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today.

Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Since Hospitality art and Art tourism are continuously evolving as an effective marketing strategy today, acquiring the help of art consultants will make your business’ expenses gain its value for money, and prevent overspending on art as well.

Companies seeking to invest in prestigious art collections as part of their interior decor will find art consultants to be of tremendous use.

Art consultants use their expertise, contacts and knowledge of the market to source existing works of art and commission new pieces according to the specifications of the client.

Artwork Sourcing & Procurement

The first job of an art consultant is to responsibly source and procure artwork. This means that they should be acquiring art that is fairly-sourced and priced. Since the value of artwork is changing rapidly or slowly depending on industry trends, it’s the job of an art consultant to keep their finger on the pulse of the industry to help guide wise investments for the clients they serve.

Also, they should also be always in the know and aware of the wide variety of local and national artists, which allows clients to discover hidden gems and “wow” pieces that have the power to change the energy of any space, which will be beneficial to your business.

Considerations for art procurement will also be guided by a client’s/business’s specific needs. For instance, artwork in hospitals often reference nature-based imagery on the universal experience of the outdoors, while artworks suited for workspaces and offices should boost the productivity of employees.

Brand Alignment

It is the job of art consultants to establish and relay a story to your business’ clients, through the power of art. Whether organizations employ the power of history walls, custom graphics, commissioned artwork, sculptures or thought-provoking abstract art, the decisions art consultants make are always unique to the particular story of the client they’re serving.

Each business should be a reflection of their goals, values and beliefs as well as their identity as a company. Art consultants treat their line of work to enable a company put their best foot forward, through carefully selecting art that demonstrates a level of brand alignment that actually uplifts brand recognition and customer and employee engagement and satisfaction.

Evidence-Based Design (EBD)

The kind art needed in institutions vary depending on the goals of art itself to the advantage of the business. Healthcare settings, educational institutions and an increasingly widening field of industries even including prisons, museums, libraries and more, evidence-based design (EBD) utilizes data and empirical evidence to inform design decisions that positively affect outcomes.

In healthcare, EBD often focuses on images of nature, utilizes blues and greens, and implies growth to positively affect patient outcomes. In schools, EBD can help students stay motivated and focused. A wealth of knowledge and research exists around the subject, and as more becomes known, art consultants become better at driving tangible results that organizations can appreciate.