How can you use mirrors as art?

Did you know that mirrors can add an extra decorative touch to a room? In fact, it is a widely known trick for designers and decorators all over the globe. “Mirrors are like art in that the style should coincide with other pieces in your home,” designer Amy Bubier says. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames.

Aside from being an interesting addition to a blank space in a room, mirrors also have many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms — they’re like decorative windows you can move around and place as you like,” she says. Mirrors have several benefits and can “reflect and emphasize views and colors from art and/or adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

Here are some other reasons why you should consider putting up mirrors as an artwork:

Double Space

Mirrors expand the space—at least lets your mind think it does. “The location and placement of the mirror are key when utilizing them — you want to ensure that it will not create undesirable reflections and will allow it to maximize its innate qualities,” Berliner says.

This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

Brighter Ambiance

Mirrors can also increase the brightness of a room, because of its property to let the light bounce in all corners of the room. Putting up mirrors in a dim home or a poorly-lit room is one way of strategically bringing in more light without additional light fixtures, hence without a higher utility bill.

Gives Drama and Story

Full-size floor mirrors can make a dramatic statement in a small space. “Using a framed, full-size mirror placed on the floor and resting on the wall can become an incredible asset in many ways in a bedroom, living room and even at the end of a hallway,” Berliner says. Mirrors can also make a wonderful statement in a given space. Use large mirrors or mirrors with decorative frames to attract the eye by placing them on the most visually prominent walls or tables, or on huge blank spaces.

Additional Security

Mirrors can act as an extra eye too. Placing mirrors throughout your home allows you to see around walls and doorways. Hopefully, you will never need mirrors as an added security detail, but, if you can make your home more beautiful, spacious, and bright, plus this extra feature—why not, right?

Conceal Imperfections

Mirrors Are a Tasteful Way to Hide Imperfections. A hole in the wall? A crack in the blank space? An unused hook supposedly for paintings? Cover it up with a mirror as a decoration. You can simply conceal such areas with an attractive mirror, just as you would with a painting or photograph.

Finding the Perfect Spot

While mirrors can be displayed in every room of the house—from bathrooms, bedrooms, and even in the kitchen, designers would also like to point out that one perfect spot to hang up one is in the entryway. “Entries, rooms that lack natural light and dining areas can be a great place because they create an opportunity for creative lighting, candles, ambiance, art and reflectivity,” designer Amy Bubier says.

Mirrors can be wonderful additions to any home, offering a list of benefits. And because mirrors can come in a variety of shapes and styles, you can enjoy the advantages of a mirror and still express your individual style and taste.

How to choose the correct frame to display your art

A great artwork needs a great home—not a specific art gallery or museum, but a frame as beautiful as the masterpiece it protects. Today, as more and more hotels and hospitality and tourism related businesses have been investing in art as a marketing strategy, how can hotels know how to properly showcase these artworks properly, accentuating their beauty and enhancing their effects to its viewers?

First, it is important to know about the primary purpose of frames to artworks. An oil or acrylic painting is to focus your attention on the work of art—to create a unified whole that stands alone, separate, and invites undisturbed contemplation. Meanwhile, artworks on paper are meant to be framed for it to provide structure for the protection and presentation of the piece as well as to enhance its appearance.

According to the Wall Street Journal, “The best frames are an extension of the art they surround, not its antithesis.” True enough, hoteliers should find the perfect frames to place an artwork for it to enhance its beauty and effect on its viewers.

There are many types of frames based on the material. Of the wood-made options, there are those that made of ash, basswood, cherry, maple, oak, poplar, and walnut. Other types may be made of metals, such as steel, silver, and gold. These can be hand carved, or machine carved, finished, or gilded.

So, how can you decide which frame to use?

There are no hard rules in choosing which type to go with a certain painting. But of course, due to the long history of art, several schools of thought with regard to frame selection have been developed. Here are the things you should consider in choosing frames for your artworks.

Aim for Balance

One of the best tips in deciding which frame to choose for your art is to seek for balance—in color, style, size, etc. A painting, no matter how beautiful it is, if enclosed in a wrong frame can ruin its overall look and presentation. Refrain from using the dominant colors in the art as the dominant colors in the framing.  Instead, identify secondary colors in the art that share the prevailing value and temperature of the art as a whole. Keep in mind that the focus should be on the artwork, the frame should just accentuate it.

Consider the color value and temperature

A color’s value is where it falls on the white to the black ladder, and can sometimes be associated with tints or shades. As a general rule, when an artwork falls more toward white it’s a tint; when it falls more toward black it’s a shade; in between are tones. The key is to use the dominant value of the art as the dominant value in framing it.

At the same time, you should also consider the artwork’s temperature. You have probably heard of the terms cool-toned, or warm-toned. These two are the temperatures of an artwork. It refers to the relative preponderance of cool or warm colors.  To have a clearer picture, cool colors are the colors of spring:  blue, light green, violet.  Warm colors are the colors of autumn: red, orange, yellow, brown.  The temperature of the picture should also be a consideration, taking the dominant temperature as a factor to which frame to use.

What is its Theme?

Next, think about the artwork’s theme. What is it about? What was the artist trying to communicate to the viewer? While the work is open to interpretation depending on who looks at it, take a clue by asking and considering the people who will view it, which is your guests. Ask for their opinion and work from there.

Paintings that are abstract, edgy, or modern art most often looks best with plain geometric frames and little or no frills. Meanwhile, more traditional works displayed in a portrait or landscape orientation pair better with more traditional looking frames.

Size matters

One of the biggest considerations is the size of the room and the size of the painting. Of course, it’ is important to think about the space that your painting will be displayed in. Go for the right size, not too big and not too small for the painting and space.

Don’t let it steal the spotlight.

Most importantly, keep in mind that you should pick a frame that is less eye-catching than your art, while avoiding frames that are too similar to the painting, especially in color and value. Keep in mind that there should be a balance between contrast and similarities.

Having a moderate amount of contrast, by using a dark frame with a predominantly light painting, or vice versa is often helpful not only because it gives a baseline point of reference for the colors within your art, but because it also clearly separates your art from everything else in the room. Lastly, it is better to play safe and choose understatement rather than overstatement, in both color and contrast.

How to Work with Art Consultants

We often hear or read about the importance of art consultants for hotels, especially their part in hospitality tourism, one of the greatest trends today. There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals. But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

Art consultants represent clients who wants or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

Professional art consultants represent their client in acquiring art for personal collection, investments and for businesses. They work with clients from numerous industries including healthcare, education and enterprise level corporations to source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated in these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts.

As a representative, art consultants meet with different clients to discuss their thoughts with anything art-related asked of them. It could be about how a space needs art to make it more appealing to customers, or which piece to acquire that can be an asset to a collection.

Using their expertise, background and connection to artists and other collectors, they can properly advise, suggest and refer art enthusiasts or businessmen decided to invest in artworks for their own business enterprise.

So how should you work with art consultants?

They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which Artists are hot and which pieces are for sale; working with auction houses and galleries to source art; advising on purchases, based on criteria such as theme, budget, and value; commissioning original artwork for clients; appraising the art in owners’ collections; and framing then installing new purchases.

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today. Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Having to work with art consultants would be beneficial for hotel owners because they will give you guidance every step along your art adventures and business transactions. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial. They’ll also already be comfortable with the business aspect of buying art, are familiar with how to value pieces, and are often able to get you the best deal. At the same time, having the services of an art consultant would mean that your style and preferences will always matter.

Why guests love hotel art (Infographic)

Do hotel guests really care or notice if their hotel has good art? The answer is yes, they do and they love it. Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Here are some reasons why guests love hotels with great art works:

How To Update Your Hotel’s Art?

The hospitality industry is extremely competitive, especially to this day and age when hotels use various strategies to boost up their revenue and client retention. One of the biggest trends in this sector is incorporating and using art to draw guests’ attention from any point of the globe.

Hospitality art has been one of the biggest trends in the hotel market today. Many big time and luxury hotels fight in acquiring the most popular and sought after art pieces made by art geniuses and masters. Some can even be mistaken for a gallery due to the massive number of art pieces included in their in-house art collection.

Budget hotels do it too. Many have been collaborating with local artists for them to produce art which showcases their location’s history depicted by paintings, sculptures, wall murals and other formats, which successfully intrigue guests, as well as share them their history and brand identity.

But, according to experts, hoteliers should not stop in investing and acquiring these art pieces for marketing purposes, they must learn to update their hotel’s art as well. How they can do it? Here are some tips:

Identify the things that you can update.

Of course, overhauling your hotel just to update your art is not the ideal situation. So, the first step in levelling up is identifying the things that you can change for the better. Should you add more paintings? Should you re-shuffle the placement of artworks in halls, rooms and in the lobby? Sometimes, little changes can impact bigger than the most obvious and drastic ones.

Next, pay attention to the details that will really make your hotel stand out. 
This is the perfect time to sit down and think about what makes your hotel unique. Is it the original artwork by local artists? Update the frames to really highlight these pieces throughout the property. Is it that the building your hotel is in is a historical landmark?

Experiment with art.

Some hotels around the world are starting to incorporate art programs, lessons, seminars and workshops as part of their hotel’s ode to hospitality art. Many reports explore how the new breed of travelers and hotel guests love when they experience art, giving hotels the idea of housing a more interactive art gallery inside their properties.

Also, there is another trend that is starting to boom—the one where social media and art collides. A hotel in the Middle East is using images uploaded on a certain social media platform, print them out and hang them on the walls.

Give attention to the frames.

Sometimes, an artwork will look as if it’s a new one if it’s frame is changed. At the same time, studies show that the frames affect how the viewers see and interpret what the frame holds. They also add value—aesthetically and monetarily to the artwork themselves.

Put art in strategic places.

One way of upgrading your art calls for a more strategic placement and positioning. Think about it: should you place a priced painting in halls, where guests tend to just pass by straight to the lobby or straight to their room? Make sure thought-provoking and impressive pieces are placed where guests spend time.

Also, provide ample and the correct lighting for your art to give them more emphasis and attention.

How Hotels Use Art To Stand Out (Infographic)

The world is now very accessible. Thanks to technology and the countless of accommodations all around the world ready to take every traveler in. But, because of the abundance of hotels globally, how do hotels stand out?

Today, one of the booming trends in the hospitality and tourism industry is the incorporation of art as an integral branding of a hotel or property. Here are some ways hotels use art to stand out:

What Do Guests Think of Hotel Art?

Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests.

There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

But, do it really make a difference to guests? Would they want to stay to a hotel more because of this amenity?

Do travelers really choose hotels for what hangs in frames on the walls?

CNN reports that yes, in a way, guests and travelers consider the art that is found in their hotels—whether they know it or not.

“I’m much more motivated by the location and the quality of the rooms,” frequent traveler Nick Winter told the news organization.

Though he admits: “When I do find myself staying somewhere with a thought-provoking painting or installation, it stops me in my tracks. I wouldn’t choose a hotel for the art, but I would certainly remember my stay if the art was amazing.”

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

It is also a bonus that unlike museums and art galleries, is generally free to view; you’re not likely to have to stand in line and there are armchairs to flop in.

On the other hand, hotels view art for its potential investment value. But why not just allocate the budget into constructing rooms, offering better food or acquiring new amenities like a pool or a spa with a more immediate chance of revenue?

“Some guests come only for the art and my services,” says Domoina de Brantes, art concierge at Raffles’ Le Royal Monceau in Paris. “We have a huge collection of more than 300 pieces, revolving exhibitions of photography, plus I recommend a specific cultural event to guests every day.

“They want to be kept informed of the latest exhibitions and art events, so I get enquiries from them every day and also reach out to them with an art newsletter.”

Due to the overwhelming positive response and feedback, as well as the potential, the hotel has even appointed an art concierge. Designer Philippe Starck oversaw the hotel’s transformation from “grande dame into cutting-edge hotel”, given the hotel’s mission statement to be dedicated to art and culture.

This is probably because art has long been a symbol of high status since the early times. It is embedded in history and hardwired in our brains that art is almost synonymous to wealth, and the ability to acquire it is symbolism of one’s wealth and power. Possessing art works implies prestige, privilege and money at the same.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth.

They will talk out of amusement and fascination. They will talk because they disagree.

“Not everyone will like the pieces we have on show, although some will love them, but it certainly gets people talking about the hotel as well as the art,” says spokesperson Henny Frazer.

From the gallery side, Bianca Gidwani, spokesperson for the Saatchi Collection, says: “The gallery’s role is to bring art to as wide an audience as possible. Where better than a prestigious hotel with a constant stream of visitors from all over the world?

“It’s wonderful to see contemporary art installed in places which freely allow people to reflect on it as they go about their everyday lives.”

Hotels maybe temporary accommodations welcoming tourists from all over the world. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house. Some sets it as an objective to give their guests a higher quality experience by letting them see and experience what only the rich and novelty had the privilege before: exposure to fine art.

Why art is more than a decoration for hotels?

Gone are the days when artworks are merely fillers of a blank wall. Today, the hospitality industry has been actively acquiring and collecting different kinds of art as a marketing strategy, a symbol of brand and a step towards innovation.

Since a new breed of travelers are dominating the tourism arena, hoteliers and owners are going with the flow when it comes to their thirst in experience and all things brand new.

Currently, hotels are not just accommodation option when travelling. One of their added feature is housing art collection, varying from works by local artists, to world-renowned painters and sculptors. Since travelers do not only sleep, eat and spend a lot of free time inside, the trend is incorporating a gallery inside—not in a decorative manner, of course.

Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art is more than a decoration for hotels. Today, it is an experience.

Hotels use hospitality art to introduce itself, or the place where it is located. Through the works of their local artists, hotels are becoming museum-like sanctuaries where history and culture are showcased in an artistic manner.

For guests who do not have enough time to walk around the area and learn more about a place’s personality, locally-made masterpieces serve as little cobble stones that guide them as they walk through back time.

“The art is a part of the identity of the hotel,” said Jason Pomeranc, a co-owner of the Thompson LES, “and it integrates into the architecture, design, concept and what we ethereally call the vibe, the intellectual soul of the hotel.”

Art is no longer a mere wall filler. Today, it is a brand strategy.

Hotels are not only acquiring popular art collections, they are commissioning original work, hiring curators and appointing artists in residence.  As hotels compete to differentiate themselves art, it seems, is part of a modern hotel’s identity. Jan Freitag from US hotel-industry research firm STR told the Wall Street Journal recently that the rise of art in hotels is part of the “lifestyle marketing” trend.

“Hotels are trying to be more than just grey boxes with beige carpets,” he said. “It’s all about making the stay memorable.” Whereas once it was enough to put a modernist chair in the foyer and call yourself a “design hotel” guests now want something more.

Art is not only art. Today, it’s business.

Hotel art does not only spell business for hoteliers, it is also a way to give the spotlight to artists who commission work by showcasing their works through the newest venue. Hotels opened new horizons for artists to realize the benefits of displaying art, not only as potential profit sources but also in terms of enhancing and beautifying their spaces and increasing their traffic, more and more alternative venues are becoming known for regularly showing art. The best of these venues present consistent calendars of quality shows and actually get reputations in local art communities as being pretty much the same as galleries.

How Hospitality Art Can Increase Hotel Revenues

The demographics of hotel guests have been dynamic over the years. Today is the era of the experiential guests, also known as the Millenials, people who travel to experience new things, from the walls of their chosen hotels to the outside.

According to a study conducted by the Art Force Organization, Millennials are “tech-savvy, cause-driven, and attracted to unique design”, and this is where the hospitality industry can take advantage of their adventurous personalities. Their study found that “aesthetically pleasing design is clearly something that Millennials want in all environments,” and that includes hotels that house art works.

For the travelling Millenials, hotels are now more than just a comfy place for them to rest and sleep. “Hotels want to spice up their look in hopes of gaining business from this new market. This is a definitely a smart move for the industry because it’s no secret that Millennials love to travel more than the generations before them,” the Art Force’s study concluded.

But hotels and hospitality-related industry should not only focus on how their rooms look. Art Force also found that lobbies filled with art, enhanced common areas, multi-functional public spaces, and unique bar environments will draw in this new market as well.

In the recent years, hotels across the world have started to invest in art and feature artwork within their lobby design, pubic spaces and even in their guest rooms. Some hotels even take their commitment and brand strategy a few steps further. More than exhibiting art works, they also hold regular art workshops on photography and crafts, showcasing their local talents, The Tambourine reports.

Hotels in Dubai are now reaping the benefits of investing in hospitality art to increase their revenue and attract more Millenial and experiential hotel guests.

“Everybody is evolving when it comes to art,” Mona Hauser, a hotel owner in Dubai, UAE says. Her first hand interactions with the new breed of hotel guests as proof of this will suffice.  “Today, people who own big hotel chains realize that putting up a print with a few splashes of color is boring and people are more sophisticated now.”

But, not only high end-big-chain hotels are starting to invest in art to gain more revenue and attract more guests. In fact, budget-friendly properties are jumping into the art scene in order to attract guests seeking unique experiences, while staying budget-friendly.

Hauser also noted how the rise of hospitality art benefits both the hotel industry and the plight of local artists. “It is great,” she says. “If more artists can put their art out there, then the world is a better place and to see something genuine is so much better than a blank space that has simply been filled for the sake of it.

For another hotel in the country, art is not really just an experience for the eyes. Rasha Al Mutawa, director of Noon Art Boutique Hotel Apartments said that every guest differs in their own definition of art.

“For us, opening an art hotel means that someone can come and live the art rather than just look at it and leave,” he explains. He also believes that guests can connect more with local artists througb the art presented in their hotels, giving them the taste of local culture first hand from the artists themselves.

“We expect the guest to have a full understanding of the artist by the time their stay is over,” he said.

Despite Hospitality Art being a global trend, some people still argue if whether using the distinctive drive offered by arts to attract more guests and increase the revenue of a hospitality-business business is appropriate or not, effective or not.

Ecole hôtelière de Lausanne (EHL) a hospitality management University in Switzerland, answers their argument with a fact. According to their study, arts and hospitality have a positive association.

Today, most hospitality professionals recognize that arts enhance hotel guest experience. Arts being for sure emotional drivers, they will inevitably generate more visits to the hotel if chosen with sense, whether in accordance with the brand’s image or beautifully included in the facilities.

Adding arts becomes part of a hotel’s overall branding process, as a means of conveying implicit messages or values, and of differentiation from competitors. Indeed, arts and design are often blending with the brand itself.

Tips in Choosing the Right Art for your Hotel (Infographic)

The process of selecting the perfect place to stay can be overwhelming, especially for hotel guests who do not have a go to hotel for their travels. With hundreds of amazing hotel and accommodation options to choose from, how can you make your hotel stand out?

With one of the emerging trends in the hospitality industry today, incorporating art in your hotel business can open greater possibilities of attracting guests and tourists. After all, aside from a wonderful service, art can also be a unique experience you can let them remember your hotel for.

So how can hotel owners know which art to buy and include in their hotel collection? Here are some tips:
tips-in-choosing-the-right-art-for-your-hotel