Can Art Attract More Guests To Your Hotel?

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without traveling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels: More Than Just a Place to Stay

Hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

But, does it really make a difference to guests? Would they want to stay at a hotel more because of this amenity?

Art and Hotels: A Perfect Match

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

The importance of art in every space: hotels, hospitals, and offices

Did you know that art has a lot more scientifically-proven benefits on your health? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, vacant spaces, and hospitals.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation of the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues.

Art in Hotels

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

At the same time, guests love it when hotel art makes them think and ponder. In some reports, many guests have admitted that they enjoy art displayed on their hotel when it seems to talk to them and tell them a story. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are originally hardwired to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically.

Art in Hospitals

Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors.

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

In 2006 a Department of Health Working Group on Arts and Health reported that the arts have ‘a clear contribution to make and offer major opportunities in the delivery of better health, wellbeing and improved experience for patients, service users and staff alike’.

Art in Workspaces

The corporate world will boom better if incorporated with art. Today, business owners are beginning to understand that displaying artwork in the workplace does more than making the office more aesthetically pleasing or impress visitors and potential clients. In fact, it can do more benefit for the company than imagined. Being surrounded by artworks and creative vibes actually increase an employee’s efficiency, productivity, and creativity.

Art inspires and unlocks creative potential.

The brain is programmed to feel inspired whenever they see impressive pictures or paintings. This is why motivational quotes often come with pictures of magnificent sunsets, towering trees, and mountains, or feats of athleticism.

The inspiration that one feels upon looking at art unlocks creative potential, helping to produce and generate innovative ideas. Innovative ideas, in turn, lead to new business practices and promotional campaigns, which ultimately create economic growth.

At the same time, art helps connect with clients. Since art is considered a universal language which connects people through feelings and different interpretations, it can be a common ground for you and your clients.

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search for arts, how art helps hospital patients to recover and how workers improve their quality of work when surrounded by art.

 

Why you should surround yourself with art

Contrary to the common conception that the arts are just for plain aesthetics, it does more than serving the visual. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are originally hardwired to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically. So, whether you like it or not, your brain is activated whenever you see one!

Did you know that our brains see art as a reward?

You may be surprised to know that our brains are programmed to consider looking at art a reward. This is according to the findings of one study that explored the movements and state of the brain whilst exposed to art. Viewing the works of famous painters like Claude Monet, Vincent Van Gogh, and other artists more strongly activate the brain’s “reward system” compared to the brain activity that happens when looking at photographs of similar subjects, according to the researchers at Emory University School of Medicine.

Four male volunteers and four females were asked to view paintings made by famous and unknown artists and photographs with the same subject as of the paintings. Imaging technology revealed that when an individual viewed a painting, the ventral striatum (part of the reward system) was more strongly activated, compared to just looking at the photograph version.

The results reveal that not only did art viewing stimulate the ventral striatum, but it also activated the hypothalamus which is the part of the brain that is associated with appetite regulation and the orbitofrontal cortex, which is responsible for calculating risk, impulse control and detection of social rules.

Did you know that art encourages creative thinking?

Contrary to popular belief, creative thinking does not mean using the right side of your brain.It involves getting both hemispheres of your brain communicate with each other. This is according to Dr. Lawrence Katz, an internationally recognized pioneer in neuron regeneration research. Art enhances problem-solving skills.

A study proved that improve the critical thinking skills of students and children. This means that the greater exposure they have to works of art, the higher the rates of brain development is possible.  Art also improves the attention to details ability of the brain.

Did you know that art can give as much joy as being in love?

Scientifically speaking, being in love is characterized by increased blood flow and a faster heartbeat. The brain releases hormones that make you feel happy. Well, art can give that similar effects on you.

Some artworks, as perceived most beautiful by participants, increased blood flow in a certain part of the brain by as much as 10 percent – the equivalent to gazing at a loved one. These are paintings by John Constable, Ingres, the French neoclassical painter, and Guido Reni, the 17th-century Italian artist, produced the most powerful ‘pleasure’ response in those taking part in the experiment.

“The reaction was immediate. What we found was the increase in blood flow was in proportion to how much the painting was liked. The blood flow increased for a beautiful painting just as it increases when you look at somebody you love. It tells us art induces a feel-good sensation direct to the brain,” says Professor Semir Zeki, chair of neuroaesthetics at University College London and the one who conducted the experiment.

Did you know that art can relieve stress?

Art can decrease stress levels. This is proven by a study conducted by researchers from the University of Westminster. After a lunchtime visit to an art gallery, participants self-reported their stress levels before entering the gallery and then spent 35 minutes exploring the space in any way they wanted. Upon exiting, they expressed being less stressed. Furthermore, they also had lower concentrations of cortisol, commonly known as the stress hormone.

Our brain gets excited whenever it is exposed to art. In fact, art therapy is considered one of the possible ways of helping patients with mental illnesses such as dementia and Alzheimer’s Disease, since drug treatment for dementia symptoms is generally not very successful.

How can you use mirrors as art?

Did you know that mirrors can add an extra decorative touch to a room? In fact, it is a widely known trick for designers and decorators all over the globe. “Mirrors are like art in that the style should coincide with other pieces in your home,” designer Amy Bubier says. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames.

Aside from being an interesting addition to a blank space in a room, mirrors also have many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms — they’re like decorative windows you can move around and place as you like,” she says. Mirrors have several benefits and can “reflect and emphasize views and colors from art and/or adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

Here are some other reasons why you should consider putting up mirrors as an artwork:

Double Space

Mirrors expand the space—at least lets your mind think it does. “The location and placement of the mirror are key when utilizing them — you want to ensure that it will not create undesirable reflections and will allow it to maximize its innate qualities,” Berliner says.

This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

Brighter Ambiance

Mirrors can also increase the brightness of a room, because of its property to let the light bounce in all corners of the room. Putting up mirrors in a dim home or a poorly-lit room is one way of strategically bringing in more light without additional light fixtures, hence without a higher utility bill.

Gives Drama and Story

Full-size floor mirrors can make a dramatic statement in a small space. “Using a framed, full-size mirror placed on the floor and resting on the wall can become an incredible asset in many ways in a bedroom, living room and even at the end of a hallway,” Berliner says. Mirrors can also make a wonderful statement in a given space. Use large mirrors or mirrors with decorative frames to attract the eye by placing them on the most visually prominent walls or tables, or on huge blank spaces.

Additional Security

Mirrors can act as an extra eye too. Placing mirrors throughout your home allows you to see around walls and doorways. Hopefully, you will never need mirrors as an added security detail, but, if you can make your home more beautiful, spacious, and bright, plus this extra feature—why not, right?

Conceal Imperfections

Mirrors Are a Tasteful Way to Hide Imperfections. A hole in the wall? A crack in the blank space? An unused hook supposedly for paintings? Cover it up with a mirror as a decoration. You can simply conceal such areas with an attractive mirror, just as you would with a painting or photograph.

Finding the Perfect Spot

While mirrors can be displayed in every room of the house—from bathrooms, bedrooms, and even in the kitchen, designers would also like to point out that one perfect spot to hang up one is in the entryway. “Entries, rooms that lack natural light and dining areas can be a great place because they create an opportunity for creative lighting, candles, ambiance, art and reflectivity,” designer Amy Bubier says.

Mirrors can be wonderful additions to any home, offering a list of benefits. And because mirrors can come in a variety of shapes and styles, you can enjoy the advantages of a mirror and still express your individual style and taste.

How to choose the correct frame to display your art

A great artwork needs a great home—not a specific art gallery or museum, but a frame as beautiful as the masterpiece it protects. Today, as more and more hotels and hospitality and tourism related businesses have been investing in art as a marketing strategy, how can hotels know how to properly showcase these artworks properly, accentuating their beauty and enhancing their effects to its viewers?

First, it is important to know about the primary purpose of frames to artworks. An oil or acrylic painting is to focus your attention on the work of art—to create a unified whole that stands alone, separate, and invites undisturbed contemplation. Meanwhile, artworks on paper are meant to be framed for it to provide structure for the protection and presentation of the piece as well as to enhance its appearance.

According to the Wall Street Journal, “The best frames are an extension of the art they surround, not its antithesis.” True enough, hoteliers should find the perfect frames to place an artwork for it to enhance its beauty and effect on its viewers.

There are many types of frames based on the material. Of the wood-made options, there are those that made of ash, basswood, cherry, maple, oak, poplar, and walnut. Other types may be made of metals, such as steel, silver, and gold. These can be hand carved, or machine carved, finished, or gilded.

So, how can you decide which frame to use?

There are no hard rules in choosing which type to go with a certain painting. But of course, due to the long history of art, several schools of thought with regard to frame selection have been developed. Here are the things you should consider in choosing frames for your artworks.

Aim for Balance

One of the best tips in deciding which frame to choose for your art is to seek for balance—in color, style, size, etc. A painting, no matter how beautiful it is, if enclosed in a wrong frame can ruin its overall look and presentation. Refrain from using the dominant colors in the art as the dominant colors in the framing.  Instead, identify secondary colors in the art that share the prevailing value and temperature of the art as a whole. Keep in mind that the focus should be on the artwork, the frame should just accentuate it.

Consider the color value and temperature

A color’s value is where it falls on the white to the black ladder, and can sometimes be associated with tints or shades. As a general rule, when an artwork falls more toward white it’s a tint; when it falls more toward black it’s a shade; in between are tones. The key is to use the dominant value of the art as the dominant value in framing it.

At the same time, you should also consider the artwork’s temperature. You have probably heard of the terms cool-toned, or warm-toned. These two are the temperatures of an artwork. It refers to the relative preponderance of cool or warm colors.  To have a clearer picture, cool colors are the colors of spring:  blue, light green, violet.  Warm colors are the colors of autumn: red, orange, yellow, brown.  The temperature of the picture should also be a consideration, taking the dominant temperature as a factor to which frame to use.

What is its Theme?

Next, think about the artwork’s theme. What is it about? What was the artist trying to communicate to the viewer? While the work is open to interpretation depending on who looks at it, take a clue by asking and considering the people who will view it, which is your guests. Ask for their opinion and work from there.

Paintings that are abstract, edgy, or modern art most often looks best with plain geometric frames and little or no frills. Meanwhile, more traditional works displayed in a portrait or landscape orientation pair better with more traditional looking frames.

Size matters

One of the biggest considerations is the size of the room and the size of the painting. Of course, it’ is important to think about the space that your painting will be displayed in. Go for the right size, not too big and not too small for the painting and space.

Don’t let it steal the spotlight.

Most importantly, keep in mind that you should pick a frame that is less eye-catching than your art, while avoiding frames that are too similar to the painting, especially in color and value. Keep in mind that there should be a balance between contrast and similarities.

Having a moderate amount of contrast, by using a dark frame with a predominantly light painting, or vice versa is often helpful not only because it gives a baseline point of reference for the colors within your art, but because it also clearly separates your art from everything else in the room. Lastly, it is better to play safe and choose understatement rather than overstatement, in both color and contrast.

How to Work with Art Consultants

We often hear or read about the importance of art consultants for hotels, especially their part in hospitality tourism, one of the greatest trends today. There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals. But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

Art consultants represent clients who wants or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

Professional art consultants represent their client in acquiring art for personal collection, investments and for businesses. They work with clients from numerous industries including healthcare, education and enterprise level corporations to source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated in these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts.

As a representative, art consultants meet with different clients to discuss their thoughts with anything art-related asked of them. It could be about how a space needs art to make it more appealing to customers, or which piece to acquire that can be an asset to a collection.

Using their expertise, background and connection to artists and other collectors, they can properly advise, suggest and refer art enthusiasts or businessmen decided to invest in artworks for their own business enterprise.

So how should you work with art consultants?

They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which Artists are hot and which pieces are for sale; working with auction houses and galleries to source art; advising on purchases, based on criteria such as theme, budget, and value; commissioning original artwork for clients; appraising the art in owners’ collections; and framing then installing new purchases.

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today. Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Having to work with art consultants would be beneficial for hotel owners because they will give you guidance every step along your art adventures and business transactions. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial. They’ll also already be comfortable with the business aspect of buying art, are familiar with how to value pieces, and are often able to get you the best deal. At the same time, having the services of an art consultant would mean that your style and preferences will always matter.

Why guests love hotel art (Infographic)

Do hotel guests really care or notice if their hotel has good art? The answer is yes, they do and they love it. Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Here are some reasons why guests love hotels with great art works:

How To Update Your Hotel’s Art?

The hospitality industry is extremely competitive, especially to this day and age when hotels use various strategies to boost up their revenue and client retention. One of the biggest trends in this sector is incorporating and using art to draw guests’ attention from any point of the globe.

Hospitality art has been one of the biggest trends in the hotel market today. Many big time and luxury hotels fight in acquiring the most popular and sought after art pieces made by art geniuses and masters. Some can even be mistaken for a gallery due to the massive number of art pieces included in their in-house art collection.

Budget hotels do it too. Many have been collaborating with local artists for them to produce art which showcases their location’s history depicted by paintings, sculptures, wall murals and other formats, which successfully intrigue guests, as well as share them their history and brand identity.

But, according to experts, hoteliers should not stop in investing and acquiring these art pieces for marketing purposes, they must learn to update their hotel’s art as well. How they can do it? Here are some tips:

Identify the things that you can update.

Of course, overhauling your hotel just to update your art is not the ideal situation. So, the first step in levelling up is identifying the things that you can change for the better. Should you add more paintings? Should you re-shuffle the placement of artworks in halls, rooms and in the lobby? Sometimes, little changes can impact bigger than the most obvious and drastic ones.

Next, pay attention to the details that will really make your hotel stand out. 
This is the perfect time to sit down and think about what makes your hotel unique. Is it the original artwork by local artists? Update the frames to really highlight these pieces throughout the property. Is it that the building your hotel is in is a historical landmark?

Experiment with art.

Some hotels around the world are starting to incorporate art programs, lessons, seminars and workshops as part of their hotel’s ode to hospitality art. Many reports explore how the new breed of travelers and hotel guests love when they experience art, giving hotels the idea of housing a more interactive art gallery inside their properties.

Also, there is another trend that is starting to boom—the one where social media and art collides. A hotel in the Middle East is using images uploaded on a certain social media platform, print them out and hang them on the walls.

Give attention to the frames.

Sometimes, an artwork will look as if it’s a new one if it’s frame is changed. At the same time, studies show that the frames affect how the viewers see and interpret what the frame holds. They also add value—aesthetically and monetarily to the artwork themselves.

Put art in strategic places.

One way of upgrading your art calls for a more strategic placement and positioning. Think about it: should you place a priced painting in halls, where guests tend to just pass by straight to the lobby or straight to their room? Make sure thought-provoking and impressive pieces are placed where guests spend time.

Also, provide ample and the correct lighting for your art to give them more emphasis and attention.

How Hotels Use Art To Stand Out (Infographic)

The world is now very accessible. Thanks to technology and the countless of accommodations all around the world ready to take every traveler in. But, because of the abundance of hotels globally, how do hotels stand out?

Today, one of the booming trends in the hospitality and tourism industry is the incorporation of art as an integral branding of a hotel or property. Here are some ways hotels use art to stand out:

What Do Guests Think of Hotel Art?

Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests.

There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

But, do it really make a difference to guests? Would they want to stay to a hotel more because of this amenity?

Do travelers really choose hotels for what hangs in frames on the walls?

CNN reports that yes, in a way, guests and travelers consider the art that is found in their hotels—whether they know it or not.

“I’m much more motivated by the location and the quality of the rooms,” frequent traveler Nick Winter told the news organization.

Though he admits: “When I do find myself staying somewhere with a thought-provoking painting or installation, it stops me in my tracks. I wouldn’t choose a hotel for the art, but I would certainly remember my stay if the art was amazing.”

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

It is also a bonus that unlike museums and art galleries, is generally free to view; you’re not likely to have to stand in line and there are armchairs to flop in.

On the other hand, hotels view art for its potential investment value. But why not just allocate the budget into constructing rooms, offering better food or acquiring new amenities like a pool or a spa with a more immediate chance of revenue?

“Some guests come only for the art and my services,” says Domoina de Brantes, art concierge at Raffles’ Le Royal Monceau in Paris. “We have a huge collection of more than 300 pieces, revolving exhibitions of photography, plus I recommend a specific cultural event to guests every day.

“They want to be kept informed of the latest exhibitions and art events, so I get enquiries from them every day and also reach out to them with an art newsletter.”

Due to the overwhelming positive response and feedback, as well as the potential, the hotel has even appointed an art concierge. Designer Philippe Starck oversaw the hotel’s transformation from “grande dame into cutting-edge hotel”, given the hotel’s mission statement to be dedicated to art and culture.

This is probably because art has long been a symbol of high status since the early times. It is embedded in history and hardwired in our brains that art is almost synonymous to wealth, and the ability to acquire it is symbolism of one’s wealth and power. Possessing art works implies prestige, privilege and money at the same.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth.

They will talk out of amusement and fascination. They will talk because they disagree.

“Not everyone will like the pieces we have on show, although some will love them, but it certainly gets people talking about the hotel as well as the art,” says spokesperson Henny Frazer.

From the gallery side, Bianca Gidwani, spokesperson for the Saatchi Collection, says: “The gallery’s role is to bring art to as wide an audience as possible. Where better than a prestigious hotel with a constant stream of visitors from all over the world?

“It’s wonderful to see contemporary art installed in places which freely allow people to reflect on it as they go about their everyday lives.”

Hotels maybe temporary accommodations welcoming tourists from all over the world. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house. Some sets it as an objective to give their guests a higher quality experience by letting them see and experience what only the rich and novelty had the privilege before: exposure to fine art.