The Role of Art Consultants in Your Business

We often hear or read about the importance of art consultants for art collectors and businesses, but what exactly do they do? What is the role of art consultants for your collection and do you really need their help?

According to Jennifer Perlow, an art consultant in Denver, her job is mainly finding the best art pieces and advise her clients about acquiring it.

“My job is to find the best pieces within your budget that align with what you are looking for,” she says. This is why she believes that art consultants and art advisors are the same, in theory.

Why do you really need to work with art consultants?

The two main advantages of working with a consultant are their 1. expertise and 2. their connections. Backed up by their extensive knowledge of art history and its paradigms, they know the art scene best, especially from the hyperlocal to the global market level.

Having to work with art consultants would be beneficial for beginners because they will give you guidance every step along your art adventures and business transactions. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial.

They could have backstage passes for gallery openings, all access passes to artists’ studios.

They’ll also already be comfortable with the business aspect of buying art, are familiar with how to value pieces, and are often able to get you the best deal.

At the same time, having the services of an art consultant would mean that your style and preferences will always matter.

Consultants do not adopt a personal style or preference. Their job is to mirror your wants for your art collection. This would ensure that what you like and what you believe in will really translate with the pieces you will acquire.

“I never incorporate my personal taste in artwork with what I’m going to give to a client,” Perlow confirms.

Through art consultants, you will always be first to be in the know and updated in the art world.

“Part of our job is always staying fresh and seeing what’s new,” Perlow shares.

Art consultants are expected to be in the know of upcoming trends and promising artists that would be the next big thing. They usually participate in gallery tours and stay up-to-date with openings. An art consultant or advisor works daily with exhibit organizers and artists to stay current.

It’s much easier to rely on an art consultant to stay informed about new artists and styles, especially if you’re balancing a demanding career with a busy personal life.

It is guaranteed that art consultants will always be there to help you.

“Know that there are resources out there,” Perlow shares. Usually, art consultants have their contacts and directory that would save you the trouble of starting from scratch, especially for beginners, or those who are intimidated to begin in the first place.

The world of art is intimidating because just like everything else, problems occur. If you have an art consultant by your side, you will not face challenges alone. They can offer fresh perspectives and suggest more solution after all.

Art consultants will also be marketing specialists for your collection, given their background, their knowledge of your preferences, they will represent you correctly.

In the end, having art consultants for your business would mean you will gain new friends who have the same interest as you: art.

The World’s Best Hotel Art Collection You Must See

Gone are the days when hotels were just a place in a foreign land offering a place for you to lodge, filled with nondescript prints as wallpapers along halls and mass-produced paintings. Luxury hotels all around the world fight to have the privilege to house the works of art by revered art masters and contemporary hot shots. They are turning their lobbies, hallways and suites into gallery-like spaces, displaying famous artwork as part of their décor.

Today, hotels are not just hotels, they are transforming into art galleries, where you can spend a night or two.

Hospitality Art is fast becoming a global trend, especially for big time hotels in the key cities of the world. Today, travelling doesn’t only allow you to explore the natural wonders of nature, but see with your own two eyes the talents of notable artists who displayed their gift through painting, sculpture and the likes.

Today, Art by its own, becomes the tourist destination.

Here are the some of the hotels around the globe that houses the world’s best art collections you must definitely see.

  1. The Ritz-Carlton, Millenia Singapore.

The art collection in the Ritz-Carlton in Singapore will make you drop your jaw in amazement. Their wide variety of world renowned artists, from Andy Warhol, Frank Stella, Dale Chihuly, David Hockney to Henry Moore are just the tip of the iceberg if you see their collection. The Ritz-Carlton, Millenia Singapore houses more than 4,000 pieces of contemporary art, valued at about $4 million.

The hotel’s Stella room has also called the attention of art enthusiasts because it houses a three-dimensional Moby Dick mural by Frank Stella that wows guests every single time. The installation is about 4 metres high, is a pair of wall reliefs with print treatment, fiberglass and metals. The hotel is kind enough to allow guests to use it as a backdrop for weddings or events.

  1. The Dolder Grand

This famous hotel in Zurich houses more than 100 pieces of artwork made by non other than its owner. The Dolder Grand will also let you be astounded over the works of Salvador Dali, Camille Pissarro, Henri Martin and Damien Hirst hanging on the walls across the hotel, from the spa, hallways, to the restaurant and lobby.

The 1899-era building also houses special suites inspired by artists, such as the Carezza suite. It’s fashioned after the work of Swiss sculptor Alberto Giacometti, complete with a curving terrace that runs around the entire suite offering views of the Alps.

  1. 21C Museum Hotel.

If you are in the mood for vibrant-colored art, well, you should definitely see the collection in 21C Museum Hotel in Louisville, USA. It houses its own in-house galleries that feature rotating exhibits, including photographs and installations from emerging and established artists.

Some of the hotel’s exhibitions include Aftermath: Witnessing War, Countenancing Compassion, which features international artists such as Steve Mumford, Kara Walker and Miguel Angel Rojas. Camille Utterback‘s Text Rain video work, Iván Navarro‘s Untitledlightbulb and mirror ceiling installation in the elevators, and Ned Kahn‘s Cloud Rings, which emits mist into to the exterior sidewalk.

  1. ARIA Resort & Casino.

As part of Las Vegas’ CityCenter development, ARIA hosts plenty of bold works of public art — from Henry Moore’s Reclining Figure sits outside the lobby, to a LED installation by Jenny Holzer that flashes various quotations in the valet area outside the nightclub.

  1. The Jefferson, Washington, D.C.

Since the Jefferson is located just a stone’s throw from the White House, The hotel’s art collection leans more to the patriotic end of the spectrum. The hotel displays busts of Founding Fathers by Jean-Antoine Houdon, along with oil paintings narrating key events in American history.

You can also marvel at the Native American engravings, historic documents signed by Jefferson himself, 18th century maps, as well as other beautiful pieces of art. The lobby also features a beautiful skylight from 1923.

  1. Bellagio.

For sure, the first thing your eyes will ogle in this hotel is the the lobby’s jaw-dropping Fiori di Como blown-glass chandelier by artist Dale Chihuly, but that’s just the beginning of Bellagio’s art collection.

The noted Las Vegas hotel has its own gallery, currently displaying 20 paintings by Claude Monet borrowed from the Museum of Fine Arts, Boston.

  1. The Joule.

This downtown Dallas hotel displays modern art from Andy Warhol’s Electric Chairs that hangs over the espresso bar, Richard Phillips’ The Eye Flower oil painting that hangs in the lobby to David Levinthal’s Polaroids of Barbie dolls that will guide you in the10th floor hallway leading to the hotel’s pool.

  1. The St. Regis San Francisco.

Since the hotel is sitting next door to the San Francisco Museum of Modern Art, The St. Regis San Francisco has to up their art game. It has its own art exhibit in the lobby with large scale paintings such as the contrasting Love and War, both by Andrew Morrow along with a bronze sculpture by San Francisco artist Stephen De Staebler. A ceramic rose petal installation by Pascale Girardin is also a popular setting for weddings in the hotel.

  1. Elma Hotel, Zichron Ya’akov, Israel

The Elma hotel, founded by collector Lily Elstein, is not only a museum within a hotel, but also stands as an art center where two performance spaces are allocated inside the Brutalist building, and sits on stunning hilly land overlooking the Mediterranean.

Works in the collection date from the Post-Impressionist era, including Pablo Picasso, Braque, Jim Dine, as well as works by proudly Israeli artists, such as Sigalit Landau.

  1. The Surrey, New York

The Surrey in New York has all the trappings of glamour you would expect from a five-star hotel on Manhattan’s Upper East Side.

You’ll be greeted by a Jenny Holzer piece as you enter the lobby and the famous Chuck Close tapestry of Kate Moss as you make your way up to the rooms.

The hotel’s collection consists of 31 artworkks including an interactive video installation in the bar by William Kentridge.

Backlit Mirrors (Infographic)

The world today continues to explore new ideas that were deemed impossible a few years back. Innovation in technical and designs are what make the industry of art adapt to changes the society, as well as its people’s preferences, dictate.

A few decades back, people would settle to simpler designs—plain, safe and most importantly, functional. But since the people were exposed to limitless possibilities, their wants improved and they wanted more complex things—which is not a bad thing. Man continues to develop his skills in art, technology and design that goes with what time demands.

If people from the past settled to mirrors—just plain, safe and functional mirrors, today, we are on are exploring and soaring greater heights. These developments were not made just because, but reason calls for it.

Today, people enjoy the benefits they are getting from the backlit mirror. For some, it is just showing off, but, you might be surprised to find out the benefits installing backlit mirrors do for you.


Healthcare Art: The Power of Art in Healing

With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, majority of the hospitals in the United States are giving arts a higher priority than merely decoration for sterile rooms and corridors.

Aside from Hospitality sector of society—especially in Tourism, Art is presently innovating the healthcare scene. Healthcare Art is now fast becoming a trend in the western part of the world.

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

In 2006 a Department of Health Working Group on Arts and Health reported that the arts have ‘a clear contribution to make and offer major opportunities in the delivery of better health, wellbeing and improved experience for patients, service users and staff alike’.

In 2003, the Society for the Arts in Healthcare (SAH) and the National Endowment for the Arts (NEA) determined the current level and characteristics of arts activities in healthcare (Wikoff, 2004).  The organizations have concluded that hospitals use the arts “to create a more uplifting environment” in addition to “create a welcoming atmosphere and build community relations.”

In 2008, already nearly 50% of all hospitals in the United States have arts programs. These means that hospitals, as well as the health workers are considering and discovering that art in general—including performance, music and poetry have profound healing effects. Doctors, nurses, and therapists are now working with artists and musicians to heal people of all ages with many conditions including cancer and AIDS.

Hospitals all over the world are incorporating music and art into patient care. In the distinct environment and vibes od a hospital, Arts aid in making the space contribute to a sense of place that fosters confidence, comfort, and healing. The goal of Healthcare Art is to inform a comprehensive design approach to create a healing environment.

Patterns of movement, exposure to natural light, inside-out views of natural settings, accommodations for patients and their families, colors, textures, technology, electronic media, art—all these have bigger impacts on patients, their families and health workers more than you can imagine.

“These are not just accoutrements or aesthetics anymore,” says Lisa Harris, a nephrologist and chief executive of Eskenazi Health, affiliated with the Indiana University School of Medicine in Indianapolis.

Iva Fattorini, a dermatologist and global chairwoman of the Cleveland Clinic’s Arts & Medicine Institute, says that the aim “is to take your mind away from the disease and replace the time you are losing inside hospital with some beauty.”

Meanwhile, The Mayo Clinic in Jacksonville, Florida, carefully incorporates Arts to foster a “healing environment,” says Chrysanthe Yates, director of its Lyndra P. Daniel Center for Humanities in Medicine.

Patients’ reaction to Art

Anne Berry, aged 81 and a frequent visitor of hospitals for regular tests, says, “It makes me think of flying.” She visits Sidney & Lois Eskenazi Hospital for procedures such as a mammogram and always takes time to look at the artworks. She has “white coat syndrome,” which makes her nervous about going to a doctor, but she says, “I have found the art and the environment at Eskenazi makes it less stress-inducing for me.”

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

A study back in 1993 found that patients exposed to a nature image experienced less postoperative anxiety and were more likely to take weaker painkillers than those who viewed an abstract image or no image.

A 2011 study found that nature images helped calm restless behavior and noise levels in two Texas emergency department waiting rooms.

In 2014, the Cleveland Clinic reported that patients surveyed on its contemporary collection—which includes abstract and nonrepresentational imagery by some prominent artists—reported a significant positive effect on their experience and on mood, stress, comfort and expectations.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

Back in 2002, a study found that environmental sources play a role in overall patient satisfaction with an in-bed hospitalization. One of the respondents remarked, “It would be nice if they had more pictures.”

On the end of the spectrum, studies have also found that patients are likely to respond negatively to art with negative images or icons. Abstract art also often rates low in patient preferences compared with representational art.

A 2012 review of neuroscience studies published in the Health Environments Research & Design Journal found that images of fearful or angry faces, ambiguous subject matter, high novelty and unfamiliarity, lack of realism and sharp contours elicit negative emotional responses in the brain and suggested they should be avoided.

Art Consultation is important

 The field of healthcare offers a variety of ongoing opportunities for art consultants. The healthcare sector remains a steady and buoyant market due to population growth, population aging, and the need to update older facilities with new technology.

In hospitals, the goals of the design team are to incorporate the benefits of environmental sustainability while designing an uplifting environment conducive to healing. The artwork selected is theme based, with the most common theme being nature and its beauty.

For help with choosing art works, consultants, hospital curators and art committees turn to studies such as those gathered in the nonprofit Center for Health Design’s “Guide to Evidence-Based Art.”

Usually, art consultants working on healthcare projects are part of a design team, and a committee of decision makers such as the project manager, architect, interior designer, facilities manager, and administrators makes art selections.

How Can Art Innovate Your Business (Infographic)

As more and more marketing strategies are needed today, people is forgetting the long-believed notion that art is only for aesthetic and nothing more.

Today, one of the fast emerging marketing strategy for businesses in almost any industry is arts and how it draws more clients, more people and in return, more revenue. Thus, more companies are turning to artists when they need a fresh perspective on marketing and branding.

Business environment demands innovation and creativity today more than ever. Executives, as well as other business leaders, need to draw this innovation inspiration from a number of everyday creative sources such as music, theater and art.

Those who appreciate creativity in these forms are often more inspired and open-minded to non-linear approaches to business problem thinking. And having art pieces around them and in the office can spark those creative inspirations, thus aiding the business.


How Does Art Stimulate The Brain?

Contrary to the common conception that the arts is just for plain aesthetics, it does more than serve the visual. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are originally hardwired to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically. So, whether you like it or not, your brain is activated whenever you see one!

Did you know that our brains see art as a reward?

You may be surprised to know that our brains are programed to consider looking at art a reward. This is according to the findings of one study that explored the movements and state of the brain whilst exposed to art. Viewing the works of famous painters like Claude Monet, Vincent Van Gogh and other artists more strongly activates the brain’s “reward system” compared to the brain activity that happens when looking at photographs of similar subjects, according to the researchers at Emory University School of Medicine.

Four male volunteers and four females were asked to view paintings made by famous and unknown artists and photographs with the same subject as of the paintings. Imaging technology revealed that when an individual viewed a painting, the ventral striatum (part of the reward system) was more strongly activated, compared to just looking at the photograph version.

The results reveal that not only did art viewing stimulate the ventral striatum, but it also activated the hypothalamus which is the part of the brain that is associated with appetite regulation and the orbitofrontal cortex, which is responsible with calculating risk, impulse control and detection of social rules.

Did you know that art encourages creative thinking?

Contrary to popular belief, creative thinking does not mean using the right side of your brain.

It involves getting both hemispheres of your brain communicating with each other. This is according to Dr. Lawrence Katz, an internationally recognized pioneer in neuron regeneration research. Art enhances problem-solving skills.

A study proved that field trips to art galleries and museums improve the critical thinking skills of students and children. This means that the greater exposure they have to works of art, the higher the rates of brain development is possible.  Art also improves the attention to details ability of the brain.

Did you know that art can give as much joy as being in love?

Scientifically speaking, being in love is characterized by increased blood flow and faster heart beat. The brain releases hormones that makes you feel happy. Well, art can give that similar effects on you.

Some artworks, as perceived most beautiful by participants, increased blood flow in a certain part of the brain by as much as 10 per cent – the equivalent to gazing at a loved one. These are paintings by John Constable, Ingres, the French neoclassical painter, and Guido Reni, the 17th century Italian artist, produced the most powerful ‘pleasure’ response in those taking part in the experiment.

“The reaction was immediate. What we found was the increase in blood flow was in proportion to how much the painting was liked. The blood flow increased for a beautiful painting just as it increases when you look at somebody you love. It tells us art induces a feel good sensation direct to the brain,” says Professor Semir Zeki, chair of neuroaesthetics at University College London and the one who conducted the experiment.

Did you know that art can relieve stress?

Art can decrease stress levels. This is proven by a study conducted by researchers from the University of Westminster. After a lunchtime visit to an art gallery, participants self-reported their stress levels before entering the gallery and then spent 35 minutes exploring the space in any way they wanted. Upon exiting, they expressed being less stressed. Furthermore, they also had lower concentrations of cortisol, commonly known as the stress hormone.

Our brain gets excited whenever it is exposed to art. In fact, art therapy is considered one of the possible ways of helping patients with mental illnesses such as dementia and Alzheimer’s Disease, since drug treatment for dementia symptoms is generally not very successful.


Site Specific Art: Choose Art that will Accent the Location (Infographic)

Art is no longer for the aesthetic alone, believe it or not, it is now considered an aid for marketing strategy, a way of healing and even viewed as a way of encouraging higher productivity in offices.

Though art remains a tool to make a place more beautiful ****, numerous studies are being considered, saying that art provides more benefits in certain locations, rather than making a statement or ???


How Art Consultants Help Your Business Grow

Art consultants can offer enormous value to anyone hoping to improve their business with the use of arts and the benefits it can offer. Art consultants can guide careers and business owners in using art towards their outmost advantage.

There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

What exactly are art consultants?

An art consultant is a person who consults individuals or businesses about which pieces of art they should acquire using insights driven from data, with the purpose of improving customer, as well as employee, brand experiences. Aside from that, the goal of the art consultant should go together with the company’s values and mission as well.

Art consultants should be experts not only in art, but in matching an art to a certain business, person and goal and incorporating a piece of art with a company, making one whole story.

Some art consultants work more closely with interior designers, as part of the design team. Since more and more acknowledge that the use of art in business is not only an “accessory”, art consultants are slowly gaining the power in their name and work nature.

Compared to Interior decorators and designers who see art as a decoration and in search for pieces that will match artwork to color schemes or swatches. Art consultants see art more than its aesthetic prowess but goes beyond and treat art as an investment.

So, how do art consultants really help in making your business grow?

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today.

Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Since Hospitality art and Art tourism are continuously evolving as an effective marketing strategy today, acquiring the help of art consultants will make your business’ expenses gain its value for money, and prevent overspending on art as well.

Companies seeking to invest in prestigious art collections as part of their interior decor will find art consultants to be of tremendous use.

Art consultants use their expertise, contacts and knowledge of the market to source existing works of art and commission new pieces according to the specifications of the client.

Artwork Sourcing & Procurement

The first job of an art consultant is to responsibly source and procure artwork. This means that they should be acquiring art that is fairly-sourced and priced. Since the value of artwork is changing rapidly or slowly depending on industry trends, it’s the job of an art consultant to keep their finger on the pulse of the industry to help guide wise investments for the clients they serve.

Also, they should also be always in the know and aware of the wide variety of local and national artists, which allows clients to discover hidden gems and “wow” pieces that have the power to change the energy of any space, which will be beneficial to your business.

Considerations for art procurement will also be guided by a client’s/business’s specific needs. For instance, artwork in hospitals often reference nature-based imagery on the universal experience of the outdoors, while artworks suited for workspaces and offices should boost the productivity of employees.

Brand Alignment

It is the job of art consultants to establish and relay a story to your business’ clients, through the power of art. Whether organizations employ the power of history walls, custom graphics, commissioned artwork, sculptures or thought-provoking abstract art, the decisions art consultants make are always unique to the particular story of the client they’re serving.

Each business should be a reflection of their goals, values and beliefs as well as their identity as a company. Art consultants treat their line of work to enable a company put their best foot forward, through carefully selecting art that demonstrates a level of brand alignment that actually uplifts brand recognition and customer and employee engagement and satisfaction.

Evidence-Based Design (EBD)

The kind art needed in institutions vary depending on the goals of art itself to the advantage of the business. Healthcare settings, educational institutions and an increasingly widening field of industries even including prisons, museums, libraries and more, evidence-based design (EBD) utilizes data and empirical evidence to inform design decisions that positively affect outcomes.

In healthcare, EBD often focuses on images of nature, utilizes blues and greens, and implies growth to positively affect patient outcomes. In schools, EBD can help students stay motivated and focused. A wealth of knowledge and research exists around the subject, and as more becomes known, art consultants become better at driving tangible results that organizations can appreciate.

The Rise of Art Tourism and Hospitality Art

Considered one of the biggest trend in hospitality and tourism today is Art. The thought of it can be quite fascinating, how can something present since the earliest centuries be a changing game in hospitality and tourism today?

As a matter of fact, the new trend is being done—in hotels and restaurants, even in airports and public transportation stations. Indeed, art is used as a tool to invite more people and draw more people into places.

The rise of Art Tourism and Hospitality Art

Today, hotels are more than just buildings with rooms and beds, it slowly evolves in to a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

“The art is a part of the identity of the hotel,” said Jason Pomeranc, a co-owner of the Thompson LES, “and it integrates into the architecture, design, concept and what we ethereally call the vibe, the intellectual soul of the hotel.”

Art as an experience

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

The Hotel des Artes, located in San Francisco, California allows emerging artists to take full creative control by creating contemporary pieces in each guest room, such as painting murals on the bedroom walls. This allows experience for the artist, an affordable redesign for hoteliers and a new experience for guests. The Hotel des Artes website states that “the result is not simply art as decoration, but art as an interactive experience.”

Opened in 1995 as an authentic Berlin artists’ project, the Arte Luise hotelbelieves that spending a night with art doesn’t have to be expensive. Situated in Berlin Germany seems like a promising location with tourists from around the world traveling to see art and history.

“The customer whose imagination is involved in his visit to the property becomes all the more dedicated as a repeat consumer,” Glenn Schaeffer, the co-founder, president and chief executive of Fontainebleau Resorts, told the New York Times. “You feel part of an experience without maybe knowing exactly why.”

Art as a marketing strategy

Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Art as identity 

The rise of artist hotels and boutique hotels are more fast-paced today than ever. Some hotels are letting the paintings on their walls speak for themselves and be their identifying difference among others.

Hotels like the Chambers in Minneapolis, the Wynn Las Vegas, the Grand Bohemian Hotel in Orlando and the Sagamore in Miami Beach have all displayed extensive collections of art. And the Gramercy Park Hotel has an art collection which debuted in 2006, has so much high-caliber artwork that the Museum of Modern Art once took a tour group there.

Innovative Art Make Special Art (Infographic)

The best thing about art is that it could be anything and can be presented in any form. Ever since the period man learned how to use their hands, art historians believe that art was made. The hieroglyphics were considered art even before it was considered writing, pottery making using clays and the like. With this context, some may argue that the origins of art are greatly embedded in the use of everyday things and converting it to something artistic—aesthetically and theoretically speaking.

As the world spun and the things we work with are continuously developing, the search for a “modern style” concerned the entire universe of artistic expression, and even the various forms of daily life. The coherence of the new style had to allow for the resumption of the interrupted dialogue between the arts: it recast painting, sculpture, architecture, and the design of everyday objects as uninterrupted variations of a single language, and thus as all sharing the same foundation.

As for the desired dialogue between the various artistic forms, the crucial question posed by the new postwar condition no longer seemed to envisage a conclusion in terms of the creation of a new “art form” that would transform the very essence of the different practices and sweep away the existing differences in the framework of a rediscovered artistic “totality.”

Because of this, gone are the days when you can make art by just using the traditional media which are paint, oil, acrylic, wood, cloth and charcoal. Innovative art is becoming more and more popular, incorporating visual arts and a little bit of architecture with everyday things, or things that were deemed impossible to be artistic before.