The need of Art in Tourism (Infographic)

Do travelers really choose hotels for what hangs in frames on the walls? Do hotel guests care what’s hanging on the walls? Why is there a need of Art in Tourism?

The gallery’s role is to bring art to as wide an audience as possible. What better way to reach more people than by bringing the gallery to their accommodation? Today, hotels all over the world serves as the home of different masterpieces, waiting for guests from different places marvel at their beauty and depth.

People have always had the connection with art: the way art makes them think, the way art makes them feel—it is something us people can’t get from anything else.

One of the major trends in tourism today is the integration of art as one of its marketing strategies. But, is there really a space for arts in the hospitality and tourism industry?

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The need of Art in the Workplace

The impact of art in the workplace is often underestimated. Many would think that it is all about just the aesthetics of the office, but, what they fail to see is the impacts of art more than what it meets the eye.

Splashes of colors and interesting curves can alter the mood of a meeting room or spark a new idea for a campaign like a light bulb on top of your head. Aside of making a bland and boring office, can artwork have a direct impact on employee productivity, better company image and spatial benefits? It seems the answer is yes.

Art in boosting Workers’ Productivity & Creativity

For everyone, being surrounded by art can cause good vibes, inspiration, motivation and passion. Imagine how would workers react if their workplace is not as boring, uninspiring bland office with old-painted white walls and clutter everywhere? Of course the environment and setting take its toll on their performance.

According to research, art has the power to boost creativity and reduce stress among office workers who are trapped inside the office for 8-9 hours per day. The relaxing, contemplative aspects of art can help lower the stress levels of what we all recognize can be a high-stress setting, which in return, can boost their drive to work faster and better.

One team of researchers from the Exeter University’s School of Psychology found that employees who have control over the design and layout of their workspace are not only happier and healthier they’re also up to 32% more productive.

It is also interesting to note the contrast of how art affects the male and the female’s brain. A study found that the impact of art on the individual employee regarding work ethic/motivation, creativity, stress-level and general well-being seems to be greater on women than on men.

As a matter of fact, 80% of the male respondents all agreed that art only has a little or minor effect on their work ethic and motivation, while 54% of the female office workers recalled how art has a moderate to big effect on their creativity at the office.

When it comes to art as a tool for stress relief, 47% of men and 80% of the women noted that art at the office could reduce their stress-levels and 92% of the women believe that workplace art affects their general working health and wellbeing, while 71% of the men think so.

Innovative art pieces are also found to be inspiring and motivating when it comes to brand new ideas, different perspectives and fresh concepts. Art in the workplace simply gives the message to employees that their employer values creativity, and this encourages employees to themselves innovate.

After surveying over 800 employees, it is revealed that more and more companies have started integrating arts into their workspaces, which sends a good message of how business owners look after their workers through investing in art. Aside from productivity and creativity boost, this practice also shows broadened employee appreciation and enhanced morale, and better leader-employee relationships.

Identity of the Company: Art makes your business look good—literally and figuratively.

Incorporating art into your business helps “shape the company’s unique style, spirit, and character, and convey that character to employees, partners, clients, and prospective clients.” This move does not only mean its better for your employees, but for your clients and customers as well.

Art is one of the many concrete ways of manifesting the company’s values. Because art is important in the branding of a company’s image, it is also considered one of the most concrete way of establishing a connection, as well as leaving a lasting impression both on the employees who see it day after day, and on clients who visit either once or frequently. An office’s design—from the layout, colors, lighting and decorative pieces only goes so far in identifying how a company wants to be perceived by its employees and clients.

It shows a management, or leaders who care enough about the employee experience, as well as their clients and customers’ experiences to maintain a space that will make people good and expressive in the place they spend most of their days.

Art Improves Spatial Properties of an area

For offices with a large and open floor plan, art is effective in making up for the blank space, and in a sense, define it. Feature walls can be converted into galleries, while kinetic sculpture can be used to take advantage of high ceilings and murals.

Art is also used as focal points for lounge areas, as well as other third spaces where people meet up and gather.

Because Art in the Workplace is the trend

It is simple: art is cool right now. There’s a brand new focus on creating fun, exciting work environments to entice the best and brightest employees. All those classic, serious and bare office walls are out, those creative and innovative workspaces are in.

How to Buy Art for your Hotel?

Art has always been an important, influential and integral part of our lives. Today, it is making a huge comeback as Hospitality and Tourism Art is one of the major trends today. Art and aesthetic are two inseparable concepts when we talk about the appearance and ambiance of a hotel. More and more have been actively investing in art to make over their hotel and add to its value, story, identity and edge compared to the other competitors. Indeed, hotel art is already one of the criteria of how great an accommodation is as a whole.

Owners of hotels could have a hard time choosing and buying artworks for their businesses. Thanks to art consultants, telling their brand’s story through art is easier, as well as choosing the pieces that are relatable to their guests and complementing to their interior in general.

Here are some points to consider that could help you decide better and know more when it comes to buying artworks for your hotel:

Do you really want to invest?
Being hoteliers, you know business—how it works and how are investments returned. Just like any property, art is a business of investment. It is important to really think about your decision; whether you are sure of shelling out capital in acquiring art. Of course, investing in art doesn’t mean you have to spend millions to acquire that Michelangelo masterpiece, but then again, your returns are based on your investment at the end of the day.

Gather your art team
If you are not familiar or at least comfortable in working with art matters, it is key to have people who are generally more knowledgeable in this area. It would be best to form an art team: interior designers and art consultants, specifically to work hand in hand to ensure that the idea you want and the aesthetic you want your hotel to get will be realized.

Art as your hotel’s Identity
What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property. Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it.

Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.

Set your budget and projections
Of course, selecting the artworks is not only the main concern in sourcing art for your hotels. There are other deciding factors such as the budget, space and time frame among others. You will be needing to set your parameters early on, so that the options that will be suggested to you by your art consultant is within your range and conditions.

You should have connection with the art too
The guests should not be the only one who needs to feel the connection and relate to the artwork, but you as the owner as well. Why did you choose that specific work? Did it make you feel something? Art is not only for the eyes to enjoy, but also for your soul to reckon with.

Know what do you want
It would be easier for everyone in the team if you have a clear vision of what you want to achieve, what you want your property to look like. Answering a few questions that will help your art sourcing team find the best pieces for your property like: “Why do you feel you need artwork?” “What makes your property special?” “What’s new and different?” “What do guests love about your property?” What makes you stand out from competition down the street?” Your answers to these questions will really help your art team a lot.

Have your spectacle
As much as it is not about how grandiose your art collection is, having something that would give the ‘wow’ factor in your hotel is a great thing. Remember, people talk. A feature piece could help your property gain recognition and publicity, which in turn will reach out and draw in guests from a global market.

Details, please.
The artworks may be the stars of the show, but keep in mind that no show is successful without a little help from the supporting cast. Pay attention to your installation, lighting, framing, spacing, and maintenance.

Hospitality art is a trend today not only for its aesthetic values, but primarily because of the connection it can establish with people without words, without history and without knowing. Art is one of the best and constant universal language. Use it to your advantage.

How Do Art Consultants Help Artists’ Careers (Infographic)

Many people would think that the business of Art consultants only benefit the company or art firm they represent, but that’s not always the case. In fact, their work is beneficial to both parties and helps the artists’ career as well.

Some artists do well representing themselves through self promotion. They experience no problems in finding buyers and generating attention to their craft and creations. For many other artists, however, having a middleman to represent them or speak on behalf of their work is vital to their careers. This is where the role of the Art Consultants in boosting the artists’ career begins.

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Art Consultancy, Goal-setting and Victories: Q & A with Accent Art and Frame’s CEO, Paul Mergener

  1. What made you start up your company, Accent Art and Frame?

I was looking for an entrepreneurial opportunity and this business provide that opportunity while as the same allowing me to turn a hobby of framing into a business driven by a love of art, it was a natural fit.

  1. Why did you decided to focus more on art for hotels, offices, hospitals, government offices?

Commercial art provided a greater opportunity to focus my sales and marketing abilities to be proactive in finding, developing and closing business.

  1. In your own words, can you describe art consultancy?

Art consultancy is understanding and helping guide clients to find the right artwork for each location, even when they may not know what they really want. Searching options and leading them thru the options until the right solution is realized.

  1. What are your goals for this company, do you think you have already achieved them?

Become a top art consultant to the hospitality and health care industries by providing creative solutions and the finest quality art available. We are on the right path, but have still are striving to improve every day in an ever changing market.

  1. In your years in business, what have been the greatest challenges you have faced as a head of a company?

Finding and/or developing the right artistic talents to meet the ever changing art requirements of the design community.

  1. What are your greatest victories and success stories with Accent Art?

Meeting client needs with the right art that perfectly complements a design. Projects include Marmara Park Avenue – a 5 star NYC hotel which featured many different styles and mediums of art, The Inn at the Chesapeake Bay – a boutique hotel on the Chesapeake Bay in Maryland that including fabulous frame art as well as custom country themed sculptures, antique clocks and mirrors. We have also done a lot work with Veteran Administration Medical Centers around the country which has been a great honor in helping to support our wonderful veterans.

  1. How can you see Accent Art and Frame in 10 years?

Accent Art & Frame in 10 will have significantly grown our artist offerings and will be a leader in new art styles and materials. Our offerings will continue to evolve with the industry adding new products like our recently launched line of backlit mirrors.

  1. How can you see the Art industry evolving in the coming years?

The art industry is ever evolving, experimenting with new materials and methods of productions. Styles and creativity are boundless; a key will be pushing the boundaries on the production side to utilize new technologies like large scale flatbed printing on a variety of substrates. The possibilities continue to grow and will create an exciting future for the art industry.

  1. Do you have any advice to aspiring art consultants, who get inspiration to your work?

Do not limit yourself, think outside the box and push the limits.

  1. If you could change one thing in the past about this company, what would it be and why?

Expanding our top notch group of collaborative artists much earlier. Through their creativity, they challenge us to push the limits and achieve great things

Art in Healthcare

The direct connection of Arts and the Healthcare industry has long been established and explored through studies and actual implementation of its findings.

Today, Arts in Healthcare is a diverse, multidisciplinary field dedicated to uplifting and taking the healthcare experience to the next level by connecting people through art and its benefits to patients, their families and the health workers all together.

This rapidly growing trend integrates the arts—be it visual design, multimedia and performance, into a wide variety of healthcare as a setting for therapy, education and expression.

Hospitals are no longer a workplace for clinicians, but also a playground for artists as the medical community recognize art as an important and integral component of healthcare and healing.

The Importance of Arts in the Health Sector

Art is beneficial to every person’s mental health, patient or not. Studies found a direct and strong showing link between the content of images that art offers and the brain’s reaction to pain, stress, and anxiety. Many researches have demonstrated the benefits of the arts in healthcare in hospitals, nursing homes, senior centers, hospices, and other locations within the community.

Arts in healthcare programs and creative arts therapies have been applied to a vast array of health issues, including:

  • Post-Traumatic Stress Disorder (PTSD)
  • Autism and overall mental health
  • Chronic illnesses
  • Alzheimer’s Disease and Dementia
  • Neurological disorders and brain injuries
  • Premature infant births
  • Physical disabilities

Overall, art is beneficial to a person’s overall health condition, including medication outcomes, treatment compliance and quality of life.

Evidence-Based Design

In 1984, Dr. Roger Ulrich has published a paper exploring the idea of how art helps patients’ recovery. He established and coined the term Evidence-Based Design, which was supported by observations and data recorded. He closely studied the recovery of patients situated in rooms with a window, and why they needed and were required less pain medication and recovered faster than patients staying in a room without windows.

Since then, the field of Evidence-Based Design had wider horizons and has inspired more studies to further strengthen Dr. Ulrich’s hypothesis. Later on, studies focused on how art in hospital rooms and corridors promoted faster healing, which relieved patients’ stress and pain.

The concept of using the arts in healing has gained more attention and more articles and reviews about the trend were published in journals and academic periodicals. Many of which explored the effects of arts when patients and their families, as well as health workers were exposed to different art media.

How Art Helps Patients:

The primary beneficiaries of Art in Healthcare are the patients themselves. Arts benefit them by aiding in their physical, mental, and emotional recovery, as well as relieving their anxiety and decreasing their perception of pain.

In a mostly intimidating and cold atmosphere and environment, arts can serve as a therapeutic and healing tool, reducing the loneliness and providing opportunities for self-expression.

How Art Helps their Families and the Health Workers:

Caregivers—both professionals and not (family and friends) are experiencing stress and anxiety in hospitals and other health facilities too. Everyday health workers face realities of human suffering, illnesses, and death. Arts allow them to have a sanctuary of calmness and relief, as well as a platform for them to release their emotions and stress.

At the same time, arts can act as a new opportunity for medical professionals to improve diagnostic and communication skills, which can be helpful in communicating health and recovery information.

How Art Improves the Hospital Setting:

Hospitals are often seen and portrayed as a cold place where science dominates. Arts create a safer, more supportive and home-y ambiance to these healthcare facilities that can affect the general setting for patients and workers, the same.

From the mere architectural design to art hung on the walls, from windows to landscaping and healing gardens, the physical environment was proven to have a significant impact on reducing patient and caregiver stress, improving health outcomes, enhancing patient safety and overall quality of care, and reducing costs. At the same time, it boosts the productivity of healthcare providers, increasing effectiveness and reducing errors.

Forms of Arts in Healthcare

Site-Specific Art

One of the first collaboration of art and healing was in the form of visual medium, through site-specific art.

The positive effect that bringing the visual arts into a healthcare environment had on patients’ health and wellbeing. This is popular today more than ever, as more and more hospitals allocate more budget and pay more attention on their hospitals interior, layout, design and art collection.

Permanent art displays are now a trend in hospitals around the globe. More and more philanthropists are also providing enough budget to support the growing art industry in the healthcare sector.

Art consultants are also commissioned to help in choosing the right and apt art works for the hospitals and other healthcare facilities.

Art Therapy Sessions

Performing Arts has also penetrated the industry of healthcare. Many hospitals today have incorporated art programs as part of the patients’ therapy sessions. Hospitals are now also venues for dance, music, literature and other kinds of performances.

As a field of study, Art Therapy originated in the late nineteenth century as psychologists explored the connection between arts and a person’s mental and emotional health. In the 1930s, Art has been used in “milieu therapy”, which encouraged patients to enjoy and create art as a part of healthy self-expression. More recently, the practice expanded from mental health to physical health.

Today, a report Society for Arts in Healthcare says that close to half of hospitals have arts programs, which include art therapy classes and musical performances in 2009.

Art Classes and Sessions

Healthcare facilities are now becoming spaces for patients to create art themselves. Patients are encouraged to engage in painting, drawing, photography and pottery sessions among other forms of art.

Researchers have noted that their respondents expressed a positive attitude and view regarding art. They said that the activity ‘filled occupational voids, distracted thoughts of illness’. Medical results also show that patients who are actively participating in art activities have reductions in stress and anxiety, distress and negative emotions. On the other hand, it noted to have increases in positive emotions and improvements in flow and spontaneity, expression of grief, positive identity, and social networks.

Hospitals with Great Art Collections (Infographic)

Science have proven that art can help the betterment and recovery of people with sickness and diseases. Numerous studies have found that there is healing through art, that our brains react positively when we are surrounded by art, especially in hospitals and rehabilitation facilities. These researches have shown a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety.

At the same time, these art pieces in hospitals also help the families and relatives of the patients to get relaxed and relieve anxiety while worrying for the condition of their loved ones.

Because of this, more and more hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than merely decoration for sterile rooms and corridors.

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Role of Art in Innovation, Tourism, Health and Productivity (Infographic)

The modern world we live in today allows art not only be viewed as an aesthetic, but an integral part of life and progress. From tourism, to healing and science and technology, the role and importance of art is acknowledged and used as a tool for innovation in such industries.

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The Top Corporate Art Collections (Infographic)

It is established that Corporate Art—or incorporating artworks and pieces in the workplace – boosts employee productivity, uplift their spirits and encourage to perform at their best.

Research has also suggested that artworks in the workplace contribute to creativity and intellectual stimulation, which may lead to better output and inspire out of the box solutions and and ideas.

Many of the world’s finest artworks are owned and managed by corporations. In fact, these artworks have become part of the companies’ assets. However, these beautiful corporate art collections are seldom publicly accessible, kept behind heavy mahogany office doors, or in ironclad safes.

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Mirror TVs (Infographic)

The world today continues to explore new ideas that were deemed impossible a few years back. Innovation in technical and designs are what make the industry of art adapt to changes the society, as well as its people’s preferences, dictate.

A few decades back, people would settle to simpler designs—plain, safe and most importantly, functional. But since the people were exposed to limitless possibilities, their wants improved and they wanted more complex things—which is not a bad thing. Man continues to develop his skills in art, technology and design that goes with what time demands.

One of the most common issues at home, especially for new couples who decided to live together, is the placement of furniture and appliances at home. For instance, some want their living room to be a space that is conducive of interaction. What happens if your partner wants to put the television in the room, but you are against it? Something as simple as that may dig up deeper fights in the future.

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