Top Art Themes and Subjects That Sell to Hotels (Infographic)

The days when artworks are hung on hotel walls and rooms for the sake of filler or decoration is long over. Gone are the days when hotels were just a place in a foreign land offering a place for you to lodge, filled with nondescript prints as wallpapers along halls and mass-produced paintings. Today, hotels turn their lobbies, hallways and suites into gallery-like spaces, displaying famous artwork as part of their décor—hotels are not just hotels, they are transforming into art galleries, where you can spend a night or two.

Hospitality Art is fast becoming a global trend, for both luxury and budget hotels around the world. Through the importance hotel owners to different forms of art, by its own, it has become the tourist destination.

More and more members of the hospitality sector have been actively investing in art to make over their hotel and add to its value, story, identity and edge compared to the other competitors.

Although because not every hotelier has a rich art background, deciding which pieces or forms of art to invest maybe hard. Owners of hotels could have a hard time choosing and buying artworks for their businesses. Thanks to art consultants, telling their brand’s story through art is easier, as well as choosing the pieces that are relatable to their guests and complementing to their interior in general.

Basing on trends and patterns in the industry, here are the top 5 subjects and themes of artworks that sell to hotels.

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Why art is more than a decoration for hotels?

Gone are the days when artworks are merely fillers of a blank wall. Today, the hospitality industry has been actively acquiring and collecting different kinds of art as a marketing strategy, a symbol of brand and a step towards innovation.

Since a new breed of travelers are dominating the tourism arena, hoteliers and owners are going with the flow when it comes to their thirst in experience and all things brand new.

Currently, hotels are not just accommodation option when travelling. One of their added feature is housing art collection, varying from works by local artists, to world-renowned painters and sculptors. Since travelers do not only sleep, eat and spend a lot of free time inside, the trend is incorporating a gallery inside—not in a decorative manner, of course.

Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art is more than a decoration for hotels. Today, it is an experience.

Hotels use hospitality art to introduce itself, or the place where it is located. Through the works of their local artists, hotels are becoming museum-like sanctuaries where history and culture are showcased in an artistic manner.

For guests who do not have enough time to walk around the area and learn more about a place’s personality, locally-made masterpieces serve as little cobble stones that guide them as they walk through back time.

“The art is a part of the identity of the hotel,” said Jason Pomeranc, a co-owner of the Thompson LES, “and it integrates into the architecture, design, concept and what we ethereally call the vibe, the intellectual soul of the hotel.”

Art is no longer a mere wall filler. Today, it is a brand strategy.

Hotels are not only acquiring popular art collections, they are commissioning original work, hiring curators and appointing artists in residence.  As hotels compete to differentiate themselves art, it seems, is part of a modern hotel’s identity. Jan Freitag from US hotel-industry research firm STR told the Wall Street Journal recently that the rise of art in hotels is part of the “lifestyle marketing” trend.

“Hotels are trying to be more than just grey boxes with beige carpets,” he said. “It’s all about making the stay memorable.” Whereas once it was enough to put a modernist chair in the foyer and call yourself a “design hotel” guests now want something more.

Art is not only art. Today, it’s business.

Hotel art does not only spell business for hoteliers, it is also a way to give the spotlight to artists who commission work by showcasing their works through the newest venue. Hotels opened new horizons for artists to realize the benefits of displaying art, not only as potential profit sources but also in terms of enhancing and beautifying their spaces and increasing their traffic, more and more alternative venues are becoming known for regularly showing art. The best of these venues present consistent calendars of quality shows and actually get reputations in local art communities as being pretty much the same as galleries.

When did art collection in Luxury Hotels start to become a trend?

Hospitality Art, or when hotels are becoming more like art galleries with accommodations, is one of the fast-rising trends in today’s hotelier industry. From its initial purpose of being mere decorations and space fillers, art pieces have become marketing tools to draw more attention and encourage more guests than ever.

True enough, many drastic changes have happened since the first motel in San Luis Obispo, California opened in 1925. As more and more luxury, boutique and budget hotels all around the world go by the trend and started to house and collect art works, travelers and frequent hotel goers wonder: when did this trend start?

Alex Toledano, a Paris-based art consultant whose clients include Ritz-Carlton hotels, says: “Hotels, especially hotel owners, recognize that the hotel he represents have been spending a decent amount on art for many years without it doing anything special for their property. They’ve realized that the money could be used not only to tell an interesting narrative about their properties but also to make them more memorable.”

Long before art was used as a marketing strategy, it it was utilized by hotel owners for function and added justification to their ‘luxury’ status. Brand Strategist Jean-Noël Kapferer published a paper in 1997 in which presented the semiotics of the word “luxury” as “Luxury defines beauty; it is art applied to functional items,” which emphasize that luxury products as an art form brings more psychological satisfaction, like esteem on the owner, than functional utility.

It is a bold statement piece and one that reflects a trend among top hotels worldwide to fill their spaces with original art. They are acquiring paintings and sculptures that would not disgrace a public gallery and which, even if you can’t afford to stay there, you can see free of charge or for the price of a coffee in the bar.

Macau has even commissioned a Cultural Affairs Bureau, with a Cultural Events Department dedicated to (according to its head) “luring tourists in with top-notch art”.

As time pass by and more trends shaped the industry, luxurious experiences are tantamount to every guest’s ‘hope and dreams’, as Michman and Mazze phrased it. According to their publication, it is an attempt to reach self-actualization and self-fulfillment through greater knowledge, appreciation of beauty, spiritual sophistication, peace, art, culture and aesthetics.

This notion further made art and hospitality subjective, as guests from different parts of the globe have different ethnical belonging, culture of origin, educational background and personal experience.

Hence, hotels saw this as a chance to showcase and derive the luxury experience brought in by art, to showcasing local artist talent, culture and identity. It’s only when you remember how definitively “un-local” and bland luxury hotels used to be that you realize how much has changed, Mark Jones, an editor and travel-writer from The Independent expressed.

Taiwan’s Mandarin Oriental marketing executive Michael Hobson, says the company wants to offer a “contemporary and definitively local experience at our properties”.

“Now, hotels are willing to take more of a risk. That is what is making art in hotels exciting right now. Our clients are asking for a diversity of art that we wouldn’t have expected a couple of years ago,” Toledano notes.

He adds that hotels now have the “desire to ask more of the artwork to make their property unique, rather than resembling many others.”

Some hotels want to establish a sense of place through their art, though not necessarily through local artists. The art they choose to acquire and display depict their culture and traditions through paintings of events, materials and national symbols.

Jeremy King, a hotel owner in Mayfair, London says owners who prefer investing in original art is exposed to the danger of “using the art to attract attention, rather than to enhance the experience. You find that a lot of it becomes too narcissistic, as opposed to harmonious for the clients’ experience.”

In the end, Jones notes that it is probably “the evolving taste of the super-rich, in turn driven by the Saatchi effect, where work that once seemed so alien suddenly became covetable and marketable. It could be the bohemian influence of boutique hotels. Or maybe the displaying of art is simply an easy, and relatively cheap, way to add some much needed interest and personality to your public spaces. Maybe parents will now start encouraging their kids to give up the law degree and head to art college instead. The supply of patrons has never been healthier.”

7 Artsy Hotels Around The World (Infographic)

Years ago, the basis for a great hotel rating was excellent service, friendly staff, updated amenities and delicious food offerings. Today, as the tourism industry discover and follow a new trend—more and more hotels are starting to invest in art to attract a new breed of tourists and travelers.

Hospitality Art has been a marketing strategy of hotels around the world. From extensive, world class art collections to exhibitions, art has successfully penetrated the hotelier business.

Offering art in hotels also uplift the local artists in a place, showcasing local talent as well as the culture and identity of their people. Visitors learn and experience new things through art, without even going out of their accommodation.

Here are 7 artsy hotels globe trotters should definitely check out:

7 Artsy Hotels Around The World

How Hospitality Art Can Increase Hotel Revenues

The demographics of hotel guests have been dynamic over the years. Today is the era of the experiential guests, also known as the Millenials, people who travel to experience new things, from the walls of their chosen hotels to the outside.

According to a study conducted by the Art Force Organization, Millennials are “tech-savvy, cause-driven, and attracted to unique design”, and this is where the hospitality industry can take advantage of their adventurous personalities. Their study found that “aesthetically pleasing design is clearly something that Millennials want in all environments,” and that includes hotels that house art works.

For the travelling Millenials, hotels are now more than just a comfy place for them to rest and sleep. “Hotels want to spice up their look in hopes of gaining business from this new market. This is a definitely a smart move for the industry because it’s no secret that Millennials love to travel more than the generations before them,” the Art Force’s study concluded.

But hotels and hospitality-related industry should not only focus on how their rooms look. Art Force also found that lobbies filled with art, enhanced common areas, multi-functional public spaces, and unique bar environments will draw in this new market as well.

In the recent years, hotels across the world have started to invest in art and feature artwork within their lobby design, pubic spaces and even in their guest rooms. Some hotels even take their commitment and brand strategy a few steps further. More than exhibiting art works, they also hold regular art workshops on photography and crafts, showcasing their local talents, The Tambourine reports.

Hotels in Dubai are now reaping the benefits of investing in hospitality art to increase their revenue and attract more Millenial and experiential hotel guests.

“Everybody is evolving when it comes to art,” Mona Hauser, a hotel owner in Dubai, UAE says. Her first hand interactions with the new breed of hotel guests as proof of this will suffice.  “Today, people who own big hotel chains realize that putting up a print with a few splashes of color is boring and people are more sophisticated now.”

But, not only high end-big-chain hotels are starting to invest in art to gain more revenue and attract more guests. In fact, budget-friendly properties are jumping into the art scene in order to attract guests seeking unique experiences, while staying budget-friendly.

Hauser also noted how the rise of hospitality art benefits both the hotel industry and the plight of local artists. “It is great,” she says. “If more artists can put their art out there, then the world is a better place and to see something genuine is so much better than a blank space that has simply been filled for the sake of it.

For another hotel in the country, art is not really just an experience for the eyes. Rasha Al Mutawa, director of Noon Art Boutique Hotel Apartments said that every guest differs in their own definition of art.

“For us, opening an art hotel means that someone can come and live the art rather than just look at it and leave,” he explains. He also believes that guests can connect more with local artists througb the art presented in their hotels, giving them the taste of local culture first hand from the artists themselves.

“We expect the guest to have a full understanding of the artist by the time their stay is over,” he said.

Despite Hospitality Art being a global trend, some people still argue if whether using the distinctive drive offered by arts to attract more guests and increase the revenue of a hospitality-business business is appropriate or not, effective or not.

Ecole hôtelière de Lausanne (EHL) a hospitality management University in Switzerland, answers their argument with a fact. According to their study, arts and hospitality have a positive association.

Today, most hospitality professionals recognize that arts enhance hotel guest experience. Arts being for sure emotional drivers, they will inevitably generate more visits to the hotel if chosen with sense, whether in accordance with the brand’s image or beautifully included in the facilities.

Adding arts becomes part of a hotel’s overall branding process, as a means of conveying implicit messages or values, and of differentiation from competitors. Indeed, arts and design are often blending with the brand itself.

Tips in Choosing the Right Art for your Hotel (Infographic)

The process of selecting the perfect place to stay can be overwhelming, especially for hotel guests who do not have a go to hotel for their travels. With hundreds of amazing hotel and accommodation options to choose from, how can you make your hotel stand out?

With one of the emerging trends in the hospitality industry today, incorporating art in your hotel business can open greater possibilities of attracting guests and tourists. After all, aside from a wonderful service, art can also be a unique experience you can let them remember your hotel for.

So how can hotel owners know which art to buy and include in their hotel collection? Here are some tips:
tips-in-choosing-the-right-art-for-your-hotel

Why Wall Art Matters most in Interior Design

Usually, wall art is often considered as an afterthought, a finishing touch when designing a room. It’s what gets dealt with last, long after the final coat of paint has dried on the walls and all of the furniture has been artfully arranged, if it gets dealt with at all.

If you feel content with your furniture and your painted wall, you may think that it is unnecessary to bother yourself by adding wall art into your already handful list of decoration.

But, we’re here to argue that by relegating wall art to the side lines, you’re missing out on an amazing design opportunity. When chosen thoughtfully, the right wall art can provide for the entire room. Dare we say it, but we think wall art matters most in interior design.

However, if you’re a little nervous to give wall art such a prominent role in your design plans, don’t worry. Use this post as a guide on how to accurately choose pieces that will mesh with your existing space and you will have a harmonious interior.

Truth be told, wall art plays an important role in interior design . If that is the case, why is it important for your interior? This article will explain the importance of wall art for your interior in case you have not figured it out yet.

Inspiration for room’s color palette

Choosing a color palette is not as easy as it seems, in fact, interior designers agree that it can be one of the most challenging parts of the designing process. Because there are a myriad of color choices available, with their varied shades, picking the best one that would please the client and get the actual vibe of the room is very crucial.

If you feel that choosing the color palette is overwhelming, you can leave them all behind and focus on wall art. Getting inspiration from wall art and rooting the room’s color palette based on it can be a trick.

Give the room a focal point

A focal point becomes one of the most basic principles of interior design. It is able to attract the eye into the space and give spectators a sense of what to expect. Wall arts can serve as focal points, aside from being a mere decoration.

For instance, interior designers can hang the chosen artwork above the mantle of a fireplace in your living space or above the bed.

Adds some texture

Using 3 dimensional art works such as sculptures or shadow boxes can definitely add some depth to the room, creating an illusion that there are more layers to discover. Consider that rough textures are more likely to make a space feel intimate and grounded while smooth textures bring a sleeker more aloof tone to the room.

Mixed media installations can also be installed, but it is recommended that hotel owners choose the art they want their property to embody and represent.

It makes the room appear finished

When it comes to the finished outcome of a room, more often than not, it has some wall art hanged on walls. Wall art gives some sense that a room is more out together. Wall art is that finishing element that can help pull a space together and make it feel complete. It is that little extra touch that can take your space from simply looking functional to appearing as if it should grace the pages of an interior design magazine.

Instead of disregarding wall art from your list of interior design plans, you can pay close attention to it since it will give you some ideas when dealing with color palette or focal point for your room. As long as you choose the right pieces and sizes, having a wall art can be a perfect addition for your interior.

The Importance of Art in the Daily Life

The most common concept of art as pieces of work—whether paintings or sculptures, displayed in galleries and museums is not the case in today’s modern world. In fact, people at present acknowledge that there is so much more to art than what you see displayed in intimidating art galleries. Indeed, art surrounds life, every people in every location, without us being really aware of it.

Since time immemorial, art has existed as long as man. It is a huge part of our culture which shapes our ideas, and vice versa, provides us with a deeper understanding of emotions, self-awareness, and more.

Many people fail to realize how art impacts their daily life. Everybody use art on a continual basis. Majority doesn’t know how much of a role art plays in our lives and just how much we rely on art in all of its forms in our everyday lives.

Why is art important in our daily lives? Because we are surrounded by art, and without it, the human race will not be as you know it.

Art in the Home

Arguably, almost everyone has any form of art in their home—a painting, a framed photograph, a table centerpiece, and even the main layout and design of a house is art. Art is not purely for looking at and admiring, a lot of it is functional too, especially when it comes to our homes. Everything from a delightfully patterned quilt on the bed or even your decorative tea towels and tea cupscan be considered a form of art, our brain is just conditioned to think that it is not art when it’s not only for decoration.

Art and Music

Music, same as art, is a universal language and its importance to our daily lives is undeniable. Subconsciously, we hear music through television shows, commercials, radio and through other media. Sounds, songs and music can make life extremely joyful and can have a huge effect on our mood.

It has a positive impact to people’s moods and perspective. It can boost productivity and boost up motivation and determination. Similarly, when stress is high, many people find that relaxing to calming music is something that eases the mind.

Site-Specific Art

Art, in any form, can give people emotions that can lift up their spirit and make them more driven than ever. One of the most common trends in the tourism industry is hospitality art, which utilizes art to invite guests and engage them more throughout their stay. Corporate art inspires workers and boosts productivity using art inside the workplace. Hospital art, or healing art is also one way of helping patients recover faster and their family and healthcare workers to regain their composure and stay calm.

Art is everywhere, influencing us on a daily basis, whether we realize it or not. And this is the mere reason why art is important in our daily lives. With the art that we are surrounded by, whether it’s a painting, music or even videos can have a huge impact on our mood and emotions.

People think that science and technology are superior to art. But art makes life worthwhile. It may not be vital to fulfill our basic needs; it does make life joyful. As we continue to journey a fast-paced life, moments of quick decisions and fragmented thoughts, art allows every moment memorable. Understanding our emotions can help us heal, grow and improve ourselves. Increasing our self awareness through art can lead to more success both personally and professionally.

Art can make a community more beautiful. It also makes the places we go and spend time in more interesting. Through art we gain a better understanding of cultures, history and tradition; as well as help the people in the present weave their own today.

Hospitals with Impressive Healthcare Art Collections (Infographic)

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

Hospitals all over the world are incorporating music and art into patient care. In the distinct environment and vibes od a hospital, Arts aid in making the space contribute to a sense of place that fosters confidence, comfort, and healing. The goal of Healthcare Art is to inform a comprehensive design approach to create a healing environment.

Here are some you might want to check out:

hospital_with_impressive_healthcare_art_collection-01

Everything You Have To Know About Art Consultants (Infographic)

What is an art consultant?

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals.

See infographic below to know more about the responsibilities of an art consultant.

everything_you_need_to_know_about_art_consultants