Hotels Use Artworks not as decoration

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns, but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without travelling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels are more than just buildings with rooms and beds, it slowly evolves in to a space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design—be it luxury or budget.

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Moreover, hotels are taking a step forward and lets guests experience art—not only visually. Some hotels are already starting to take a step further in incorporating in house art offerings with experience. Many start their art programs and host their own exhibits, shows, seminars and meet and greets with various artists. Hands on workshops and musical performances are also included in their monthly activities, which is inviting to their target market.

Hotels who acquire artworks also try to make it dynamic by changing their displays per month or so, giving their guests something different to look forward to. Hotels are also growing to be places for cultural exchanges as they start to focus on locally produced art that depicts tradition and history, made by the local artists themselves. Art is not just limited to paintings and sculptures, but also modern artwork realized through a variety of materials.

Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel. People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth.

Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

The rise of artist hotels and boutique hotels are more fast-paced today than ever. Some hotels are letting the paintings on their walls speak for themselves and be their identifying difference among others. It has become a medium for hotels to introduce themselves to their guests, to tell their story, and connect with them as fellow people, who can view art, interpret it, and know them better.

What matters most to hotel guests?

Hotels are always a place of relaxation, a sanctuary and a home away from home. Whether you travel for leisure or for business, travelers make it a point to book hotel rooms that do not only suit their needs but also satisfy their wants on a certain level.

With lots and lots of accommodation today—including Airbnb’s and condominiums for rent, it is vital for the hotel industry to determine: which matters most to hotel guests?

According to various studies, researchers, and surveys, the long list of the guests’ criteria on choosing which hotel to stay in during their travels become long and long as the technology advances. In fact, the secrets of the trade have long been changed. Guests don’t look only for a clean, comfy, and safe hotel—they have lots of added preferences too.

Staying connected.

Indeed, internet connection is deemed a necessity today—be it for work or for socialization. One study revealed that 53 percent of hotel guests wish free, stable Wi-Fi connectivity was a standard amenity. Customers are willing to pay for Wi-Fi but generally, consider it a perk when a hotel offers complimentary Wi-Fi.

Moreover, social media also plays an important role for hotels to get direct feedback from their guests. The fact is, more and more travelers are posting running commentaries on social media, describing where they go, what they do and how their trip measures up. Travelers can either criticize a hotel for neglecting facility upgrades or boast about its innovation.

So, a free and reliable internet connection is always a plus—if not a must.

Entertainment

Since a huge chunk of hotel guest demographics is business travelers—who arguably have no time to travel around the area, having an in-room entertainment is always a plus. In-room entertainment matters to guests. Studies have found that guests also react negatively to outdated entertainment technology—such as television, DVD players, among others.

The same study also revealed that economy, midscale, upper midscale and luxury classified customers are unanimously willing to pay more for improved in-room entertainment and still favor watching content on a television as opposed to a mobile device.

How do guests define “bad in-room entertainment”? It ranges from outdated technology such as aging standard definition TVs, built-in DVD players and broken or missing remotes/buttons – causing guests to beg for their household amenities.

High-end amenities

Another thing that always convinces a guest to stay in a certain hotel is its amenities. Whether it is the view of their room or the Olympic-sized pool they offer. The size, comfort level, and cleanliness of a room’s bed and linens were of top concern to guests, as they have shared on their social networking sites collected by an independent research.

Through the internet, guests can voice out their opinions on cleanliness, bed size and comfort level—which just show they want to get what they pay for through the amenities offered by the hotel.

At the same time, guests also seem to get very excited about bathroom amenities, including bathroom features, ranging from the types of soap/shampoo offered to the water pressure, or having phones or televisions by the toilet.

Food and Service

One of the most important concerns of hotel guests too is the food and service of the hotel staff and personnel. Of course, it is just normal to have food is a major issue for any traveler. Aside from the taste and quality of the food, they also consider whether they have in-room snack options available, to free breakfast in the hotel lobby.

Guests who participated in surveys and studies have overall strongly agreed that they would be willing to pay much more for significantly improved services from responsive and respectful employees. Regardless of their room type, all guests—big or small should feel as though they are able to approach any member of staff and be treated in a respectful and friendly manner.

Does art matter to hotel guests too?

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experience travelers is only beginning.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another.

While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

How can you use mirrors as art?

Did you know that mirrors can add an extra decorative touch to a room? In fact, it is a widely known trick for designers and decorators all over the globe. “Mirrors are like art in that the style should coincide with other pieces in your home,” designer Amy Bubier says. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames.

Aside from being an interesting addition to a blank space in a room, mirrors also have many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms — they’re like decorative windows you can move around and place as you like,” she says. Mirrors have several benefits and can “reflect and emphasize views and colors from art and/or adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

Here are some other reasons why you should consider putting up mirrors as an artwork:

Double Space

Mirrors expand the space—at least lets your mind think it does. “The location and placement of the mirror are key when utilizing them — you want to ensure that it will not create undesirable reflections and will allow it to maximize its innate qualities,” Berliner says.

This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

Brighter Ambiance

Mirrors can also increase the brightness of a room, because of its property to let the light bounce in all corners of the room. Putting up mirrors in a dim home or a poorly-lit room is one way of strategically bringing in more light without additional light fixtures, hence without a higher utility bill.

Gives Drama and Story

Full-size floor mirrors can make a dramatic statement in a small space. “Using a framed, full-size mirror placed on the floor and resting on the wall can become an incredible asset in many ways in a bedroom, living room and even at the end of a hallway,” Berliner says. Mirrors can also make a wonderful statement in a given space. Use large mirrors or mirrors with decorative frames to attract the eye by placing them on the most visually prominent walls or tables, or on huge blank spaces.

Additional Security

Mirrors can act as an extra eye too. Placing mirrors throughout your home allows you to see around walls and doorways. Hopefully, you will never need mirrors as an added security detail, but, if you can make your home more beautiful, spacious, and bright, plus this extra feature—why not, right?

Conceal Imperfections

Mirrors Are a Tasteful Way to Hide Imperfections. A hole in the wall? A crack in the blank space? An unused hook supposedly for paintings? Cover it up with a mirror as a decoration. You can simply conceal such areas with an attractive mirror, just as you would with a painting or photograph.

Finding the Perfect Spot

While mirrors can be displayed in every room of the house—from bathrooms, bedrooms, and even in the kitchen, designers would also like to point out that one perfect spot to hang up one is in the entryway. “Entries, rooms that lack natural light and dining areas can be a great place because they create an opportunity for creative lighting, candles, ambiance, art and reflectivity,” designer Amy Bubier says.

Mirrors can be wonderful additions to any home, offering a list of benefits. And because mirrors can come in a variety of shapes and styles, you can enjoy the advantages of a mirror and still express your individual style and taste.

What are decorative mirrors? Backlit, Designer and Framed

Unlike the popular function of it, mirrors can also serve as an artistic touch to any room of the house. In fact, it is a widely known trick for designers and decorators all over the globe. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames. An interesting addition to a blank space in room mirrors also has many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms, like decorative windows—which you can move around and change locations as you like.

Mirrors reflect and emphasize views and colors from art and/or adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

No matter where you put one, mirrors are an easy way to reflect light, make space look bigger, and open up a room. A mirror can help focus the eye in a room, but it can also let the occupants of a room feel grounded.

Mirrors can be an art form, developed for it to suit better in the interior design category. Different types of decorative mirrors were produced, with different looks, styles, and functions namely: backlit, designer, and framed.

Backlit mirrors

The backlit mirror is one of the most popular mirror types. They are usually installed in bathrooms, which uses LED lighting tubes that sit behind the mirror, outlining its perimeter. It gives off a subtle but sufficient light that makes it easier to shave, apply makeup or do whatever it is that requires a well-lit reflection. Through the LED lights, the mirror can create a glow, which can be a standout light source in the bathroom, giving off a relaxing ambiance.

Some people hate it when they hang lights directly over the mirror in their bathroom—it’s a necessity, but can be an eyesore most of the time. Also, they can take up valuable head space in a bathroom with low ceilings.

The subtle lights from the mirrors outlines can make the mirror stand out and come off the wall, creating a layer of depth, but still enough to let people use it for makeup, hairstyling, and other essential activities inside the room. At the same time, the lights behind the mirror give it depth, another dimension which makes the bathroom become more interesting and beautiful.

Because backlit mirrors are often powered by LED lights rather than incandescent ones, they use much less energy and last longer than ordinary light bulbs would.

Designer Mirrors

Designer mirrors are mirrors specifically made to be an accent piece in any room. It can be designed as elaborately or as simply, depending on the preference of the buyer. Usually, they are placed in rooms which can showcase their grandeur, such as the living room or dining room.

There are many themes or motifs of a designer mirror, such as contemporary, custom color, ornate, traditional, or transitional.

Framed Mirrors

Framed mirrors are to be taken in its most literal sense, it is a mirror enclosed a frame for more artistic value. The frames vary from the material, design, size, etc. It can be made of wood: most commonly ash, basswood, cherry, maple, oak, poplar, and walnut. Some can be made of metals—such as steel, silver, and gold. The frames can be hand carved, or machine carved, finished, or gilded.

Framed mirrors can accentuate the motif and overall decoration of the house, or stand alone as an accent focal point in a blank space or wall in any room.

Can Mirrors Be Recycled? (Infographic)

Many people are not aware of the fact that mirrors can be decorative pieces for the blank spaces in the home or in businesses. In fact, aside from being just an artistic piece, it also gives benefits to the room, such as making it appear bigger and brighter, at the same time.

However, mirrors are hard to produce and even harder to dispose and recycle. In fact, most municipal waste collection services require you to take special steps when you throw away old mirrors. If the glass breaks, it becomes a hazard to waste workers, so it’s important to dispose of mirrors of all sizes safely.

Unfortunately, broken glass is not recyclable. For one, window glass, mirrors and light bulbs contain chemicals that make them unsuitable for reuse at your recycling plant.

Can mirrors be recycled

How to choose the correct frame to display your art

A great artwork needs a great home—not a specific art gallery or museum, but a frame as beautiful as the masterpiece it protects. Today, as more and more hotels and hospitality and tourism related businesses have been investing in art as a marketing strategy, how can hotels know how to properly showcase these artworks properly, accentuating their beauty and enhancing their effects to its viewers?

First, it is important to know about the primary purpose of frames to artworks. An oil or acrylic painting is to focus your attention on the work of art—to create a unified whole that stands alone, separate, and invites undisturbed contemplation. Meanwhile, artworks on paper are meant to be framed for it to provide structure for the protection and presentation of the piece as well as to enhance its appearance.

According to the Wall Street Journal, “The best frames are an extension of the art they surround, not its antithesis.” True enough, hoteliers should find the perfect frames to place an artwork for it to enhance its beauty and effect on its viewers.

There are many types of frames based on the material. Of the wood-made options, there are those that made of ash, basswood, cherry, maple, oak, poplar, and walnut. Other types may be made of metals, such as steel, silver, and gold. These can be hand carved, or machine carved, finished, or gilded.

So, how can you decide which frame to use?

There are no hard rules in choosing which type to go with a certain painting. But of course, due to the long history of art, several schools of thought with regard to frame selection have been developed. Here are the things you should consider in choosing frames for your artworks.

Aim for Balance

One of the best tips in deciding which frame to choose for your art is to seek for balance—in color, style, size, etc. A painting, no matter how beautiful it is, if enclosed in a wrong frame can ruin its overall look and presentation. Refrain from using the dominant colors in the art as the dominant colors in the framing.  Instead, identify secondary colors in the art that share the prevailing value and temperature of the art as a whole. Keep in mind that the focus should be on the artwork, the frame should just accentuate it.

Consider the color value and temperature

A color’s value is where it falls on the white to the black ladder, and can sometimes be associated with tints or shades. As a general rule, when an artwork falls more toward white it’s a tint; when it falls more toward black it’s a shade; in between are tones. The key is to use the dominant value of the art as the dominant value in framing it.

At the same time, you should also consider the artwork’s temperature. You have probably heard of the terms cool-toned, or warm-toned. These two are the temperatures of an artwork. It refers to the relative preponderance of cool or warm colors.  To have a clearer picture, cool colors are the colors of spring:  blue, light green, violet.  Warm colors are the colors of autumn: red, orange, yellow, brown.  The temperature of the picture should also be a consideration, taking the dominant temperature as a factor to which frame to use.

What is its Theme?

Next, think about the artwork’s theme. What is it about? What was the artist trying to communicate to the viewer? While the work is open to interpretation depending on who looks at it, take a clue by asking and considering the people who will view it, which is your guests. Ask for their opinion and work from there.

Paintings that are abstract, edgy, or modern art most often looks best with plain geometric frames and little or no frills. Meanwhile, more traditional works displayed in a portrait or landscape orientation pair better with more traditional looking frames.

Size matters

One of the biggest considerations is the size of the room and the size of the painting. Of course, it’ is important to think about the space that your painting will be displayed in. Go for the right size, not too big and not too small for the painting and space.

Don’t let it steal the spotlight.

Most importantly, keep in mind that you should pick a frame that is less eye-catching than your art, while avoiding frames that are too similar to the painting, especially in color and value. Keep in mind that there should be a balance between contrast and similarities.

Having a moderate amount of contrast, by using a dark frame with a predominantly light painting, or vice versa is often helpful not only because it gives a baseline point of reference for the colors within your art, but because it also clearly separates your art from everything else in the room. Lastly, it is better to play safe and choose understatement rather than overstatement, in both color and contrast.

Is Hotel Art Necessary?

As the terms Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

To answer the pressing question, one must first identify the roles of art in the domain of hotels and hospitality industry as a whole.

Art as a Marketing Tactic

Many cases can prove that today, art is being used as an effective marketing strategy by many hotels these days. Despite various advancement in technology, one of the best and effective marketing strategies is still the word of mouth. People always talk. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

When hotels with art collections are being talked about and art did its part as part of the marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events.

Art Tourism: Fueled By Millennials

Today, more than ever, tourists from all over the world are fueled by curiosity, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry has become a witness to the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globe-trotting population.

‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. Fortunately, one of the newest and booming trends in hospitality and tourism industry – the use of arts – quench their thirst.

In the previous years, hotels across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists. This trend of adventurous, knowledge and experienced travelers is only beginning.

Currently, one-third of all travelers are Millennials — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, this age group will be shaping the tourism industry over the next decade.

Art Tourism: Enhancing Heritage, Supporting Local Artist

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people don’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

Hiring an art consultant? Look for these qualities! (Infographic)

Art consultants represent clients who wants or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

Professional art consultants represent their client in acquiring art for personal collection, investments and for businesses. They work with clients from numerous industries including healthcare, education and enterprise level corporations to source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated in these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts. They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which Artists are hot and which pieces are for sale; working with auction houses and galleries to source art; advising on purchases, based on criteria such as theme, budget, and value; commissioning original artwork for clients; appraising the art in owners’ collections; and framing then installing new purchases.

How can you find the best ones in the field? Look out for these signs:

How to Work with Art Consultants

We often hear or read about the importance of art consultants for hotels, especially their part in hospitality tourism, one of the greatest trends today. There are many benefits art offers to a certain business. As a matter of fact, one of the biggest trends in the market today is Hospitality Art, which enables businesses such as hotels and hospitals gain more because of artworks carefully and strategically picked by art consultants to accent and boost their sales or revenue. This is fast becoming one of the most effective and proven marketing strategy that business people are beginning to realize and utilize.

An art consultant is a person who appreciates and knows art, which can be of value when he or she sees it. An art consultant is responsible of matching a person, or a business with the kind of art, or a piece that will be of profit or beneficial to the client. Through his/her expertise, an art consultant helps a person tell a story whether its for business or for personal goals. But, using arts to your advantage is more critical than you think. Everything should be towards your goals and your business’ aspirations. So picking out art ‘just because’ wont cut it. The role of art consultants in making your business develop is crucial, given their knowledge on how things work together to make a statement is necessary.

Art consultants represent clients who wants or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

Professional art consultants represent their client in acquiring art for personal collection, investments and for businesses. They work with clients from numerous industries including healthcare, education and enterprise level corporations to source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated in these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts.

As a representative, art consultants meet with different clients to discuss their thoughts with anything art-related asked of them. It could be about how a space needs art to make it more appealing to customers, or which piece to acquire that can be an asset to a collection.

Using their expertise, background and connection to artists and other collectors, they can properly advise, suggest and refer art enthusiasts or businessmen decided to invest in artworks for their own business enterprise.

So how should you work with art consultants?

They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which Artists are hot and which pieces are for sale; working with auction houses and galleries to source art; advising on purchases, based on criteria such as theme, budget, and value; commissioning original artwork for clients; appraising the art in owners’ collections; and framing then installing new purchases.

Art consultants understand the art world from a marketing standpoint, and they help you use art to develop the full potential of your business through this kind of marketing that many experts are considering one of the most successful and efficient today. Art consultants play an integral part in how art gets placed in corporate collections as well as in public and private institutions.

Having to work with art consultants would be beneficial for hotel owners because they will give you guidance every step along your art adventures and business transactions. They could help in decision-making, figuring out the type of art you’re interested in and the type that you need, be it: for aesthetic, decorative, or financial. They’ll also already be comfortable with the business aspect of buying art, are familiar with how to value pieces, and are often able to get you the best deal. At the same time, having the services of an art consultant would mean that your style and preferences will always matter.

How To Get Your Hotel Art Noticed

Today’s hotel industry battle to be the top choice of tourists and travelers does not only revolve on the quality of service, the state of its facilities, or the reasonability of its rates. Today, guests are also after experience, and something to please their eyes, minds, and spirits during their stay.

The New York Times have noted it, the innovative world combined with the new breed of guests—the millennial, are pushing hotels of any kind to push beyond their limits and means, just to seek and appeal to their “desire for new experiences and stand out in a competitive market.” One way to do it? Art. This trend of adventurous, knowledge and experience travelers is only beginning. Currently, one-third of all travelers are millennial — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennial. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

During the past few years, the hospitality industry has been witnessing the rise of the newest trend—Art Tourism, which does not only promote a locality’s art through exhibits and museums, but through and within the hotels as well.

From local artists to world-renowned painters, sculptors and the like, hotels have been scrambling to house a collection, beautiful and noteworthy enough to gain attention, hence, an influx of guests curious of what they can offer.

“People are really wanting to collect these experiences,” said Jonathan Frolich, vice president for global brands at Hyatt Hotels’ Andaz brand. “They’re looking to be immersed in local culture.”

With almost every hotel adapting this marketing strategy, how can your hotel stand out? Here are some ways you can do to get your hotel art noticed:

Be active on social media and online in general.

As said earlier, the rise of millennial as the great chunk of travelers today can give you a clue on how to expand your network and reach. Have an active presence online. Showcase your hotel and its art through social networking sites. Write blogs. Conduct events and use it as public relations.

“People want to Instagram. People want to tweet about it,” said Gavi Wolf, a founder of Indiewalls tells The NY Times.

Never underestimate the power of these platforms. The most important thing is being consistent. Post a photo once or twice a week. Publish posts once or twice a month. Engage with your audience and produce click-worthy uploads.

Tell a story.

Don’t just display an artwork just for the sake of it. Sometimes, people feel when hotels are trying too hard to go with the trends, not to serve their guests better. Be genuine and invest in artworks that are truly in line with your brand, your story and your hotel’s identity. It is important to have a connection—with your artworks and your guests as well.

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property.

Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it. Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.

Know how to market.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

In the end, while the world’s tourists are looking for the same thing, a hotel can truly stand out by being true to its origins, its vision, its character. The differences of approaches these hotels do in order to keep up may be synonymous, but they are unique at the same time.