How will your hotel art stand out?

Today’s hotel industry battle to be the top choice of tourists and travelers does not only revolve on the quality of service, the state of its facilities, or the reasonability of its rates. Today, guests are also after experience, and something to please their eyes, minds, and spirits during their stay.

The New York Times have noted it, the innovative world combined with the new breed of guests—the millennial, are pushing hotels of any kind to push beyond their limits and means, just to seek and appeal to their “desire for new experiences and stand out in a competitive market.” One way to do it? Art. This trend of adventurous, knowledge and experience travelers is only beginning. Currently, one-third of all travelers are millennial — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennial. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

During the past few years, the hospitality industry has been witnessing the rise of the newest trend—Art Tourism, which does not only promote a locality’s art through exhibits and museums, but through and within the hotels as well. From local artists to world-renowned painters, sculptors and the like, hotels have been scrambling to house a collection, beautiful and noteworthy enough to gain attention, hence, an influx of guests curious of what they can offer.

“People are really wanting to collect these experiences,” said Jonathan Frolich, vice president for global brands at Hyatt Hotels’ Andaz brand. “They’re looking to be immersed in local culture.”

With almost every hotel adapting this marketing strategy, how can your hotel stand out? Here are some ways you can do to get your hotel art noticed:

Get as much publicity as possible.

Set up your own online brand. Create an identity online as part of your marketing strategy. As said earlier, the rise of millennial as the great chunk of travelers today can give you a clue on how to expand your network and reach. Have an active presence online. Showcase your hotel and its art through social networking sites. Write blogs. Conduct events and use it as public relations.

“People want to Instagram. People want to tweet about it,” said Gavi Wolf, a founder of Indiewalls tells The NY Times.

Never underestimate the power of these platforms. The most important thing is being consistent. Post a photo once or twice a week. Publish posts once or twice a month. Engage with your audience and produce click-worthy uploads.

Use your art to tell a story.

Don’t just display an artwork just for the sake of it. Sometimes, people feel when hotels are trying too hard to go with the trends, not to serve their guests better. Be genuine and invest in artworks that are truly in line with your brand, your story and your hotel’s identity. It is important to have a connection—with your artworks and your guests as well.

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property.

Your goal should not only be one of the hotels with the biggest art collections, but be a hotel that tells their story, their brand and their identity through the artworks seen inside it. Successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, its about the connection that is felt by the guests through art and how did it make them feel during their stay.

Study your market and act on it.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

In the end, while the world’s tourists are looking for the same thing, a hotel can truly stand out by being true to its origins, its vision, its character. The differences of approaches these hotels do in order to keep up may be synonymous, but they are unique at the same time. Guests value art more than you think. It is important to relay your message, brand, and story to your market and use art to your advantage.

Is your hotel art really important?

As the trends Art Tourism and Hospitality Art became more and more popular than ever, a debate has been brewing in the global hotel and tourism industry. Is hotel art necessary for higher revenue and better guest experience? Hotel operators, art suppliers, and hotel owners each has their own piece and stand regarding the issue.

Many cases can prove that today that art is being used as an effective marketing strategy—not only in the hospitality sector, but also across other industries. Despite this day’s advancement in technology, one of the best and effective marketing strategies is undeniably the basic one: word of mouth. People always talk and most often than not, what they talk about sells. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Today, more than ever, guests from all over the world are fueled by intrigue, and the desire to experience as much as they can. This phenomenon is very much common to the newest breed of travelers, the Millenials. A decade and a few years after the new millennium, the tourism and hospitality industry have become witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population. ‘Millenials’, as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. . By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of millennials. Indeed, in the coming years, this age group will be shaping the tourism industry over the next decade.

Fortunately, one of the newest and booming trends in hospitality and tourism arts quench their thirst.

When hotels with art collections are being talked about and art did its part as a marketing strategy, economic boost is next. Hospitality art builds the economy at the local level, enhances surrounding non-arts businesses and provides job opportunities and ways for individuals to participate in activities associated with the arts and cultural events. In the previous years, hotel across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for the pleasure of the eyes as mere decorations, but hotels now double the function of their space as collectors of artworks from all kinds of artists.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget. In fact, Art is used by luxury hotels to stand out from another. While budget or local hotels use art to showcase history and tradition. Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

From the guests’ point of view, it is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art and Art Tourism became giant trends when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Because of this, people doesn’t only view artistic hotels as aesthetic, but also as a cultural phenomenon that they can connect to and learn a few things from.

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel? (Infographic)

Do hotel guests really care or notice if their hotel has good art? Hospitality tourism and hotel art has been a trend for a time now. More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms.

Today, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

Different magazines, researches, and surveys reveal that these are just some of the things that hotels guests want to see in the hotel they are staying:

Updated in-room entertainment system

Of course, your guests will probably spend most of their time outside the hotel, but once they’re back in their room relaxing, they’ll need a variety of entertainment options.

Thanks to generations of TV exposure and, again, most people have become creatures of visual habits. In fact, this trait is greatly considered when it comes to selecting a hotel. Guests now prefer hotels with high-quality big screens in rooms, along with a wide variety of channel options—especially sports and entertainment.

Connectivity

Given the comfort and convenience the internet provides every one, Wi-Fi is considered a basic necessity today. Providing free Wi-Fi access and connection to your guests is always a plus point, and in fact one of the deciding factors whether they book in the hotel.

It has to be free: no guest has been delighted to pay a fee for Wi-Fi, ever. No matter of how much money they have. It also needs to be a strong connection, which is available in all areas of the property.

Anything that interferes with wireless Internet access will be perceived as a big negative.

Wi-Fi fees and weak connection are the most common complaint amongst group business and event attendees, and could cost you more in the long-run.

Updated and clean bathrooms with high quality products

Bathrooms are being scrutinized by millions of travelers now accustomed to using websites and social media to voice their opinions. After all, the hotel bathroom is more than a place to freshen up. It’s considered an indicator of how upscale, current and clean a hotel is, an extension of its identity. One of the first things people check out on a hotel room before they check in is the bathroom: is it clean? Modern and updated? Many people would like to think their bathrooms as their sanctuary, so why not aim to make them feel the same even when they are at home away from home?

Sometimes it’s the little things, the extra touches that make the biggest impression on guests. Offering high-end bath and beauty products in rooms — soaps, body gels, shampoos, conditioners, lotions, mouthwash, etc. — can give a moderately priced hotel a five-star feel.

Kid Friendly necessities

Everybody has an idea how hard it is to travel with kids. Hotels that look after the parents, and their kids, by providing the basic needs of babies and toddlers such as baby-friendly toiletries, cribs, high chairs, or co-sleepers are greatly commended.

High quality and Thought Provoking art

Art consultants and hotelier experts alike believe that art has a key role to play in helping the new enterprise to find a distinctive voice. Art is no longer just for decoration. Today, it is a voice—a brand character and personality which can make or break a hotel’s name and branding. Indeed, it is a way of hotels to set themselves apart.

What would hotel guests like to see in your hotel

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders on your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. Many people travel and check in to hotels for relaxation and some peace and quiet. Did you know art can help you achieve that too? More and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, majority of the hospitals in the United States are giving arts a higher priority than merely decoration for sterile rooms and corridors.

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

The Benefits of Artwork in the Healthcare Environment

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search for arts, how art helps hospital patients to recover and how workers enhance their quality of work when surrounded by art.

From tourism to healing and science and technology, the role and importance of art are acknowledged and used as a tool for innovation in such industries. The direct connection between Arts and the Healthcare industry has long been established and explored through studies and actual implementation of its findings.

Today, Arts in Healthcare is a diverse, multidisciplinary field dedicated to uplifting and taking the healthcare experience to the next level by connecting people through art and its benefits to patients, their families, and the health workers altogether.

This rapidly growing trend integrates the arts—be it visual design, multimedia, and performance, into a wide variety of healthcare as a setting for therapy, education, and expression.

What is the Actual Health Benefits of Art?

Art is beneficial to every person’s mental health, patient or not. Studies found a direct and strong showing link between the content of images that art offers and the brain’s reaction to pain, stress, and anxiety. Many studies have demonstrated the benefits of the arts in healthcare in hospitals, nursing homes, senior centers, hospices, and other locations within the community.

Arts in healthcare programs and creative arts therapies have been applied to a vast array of health issues, including:

  • Post-Traumatic Stress Disorder (PTSD)
  • Autism and overall mental health
  • Chronic illnesses
  • Alzheimer’s Disease and Dementia
  • Neurological disorders and brain injuries
  • Premature infant births
  • Physical disabilities

Overall, art is beneficial to a person’s overall health condition, including medication outcomes, treatment compliance and quality of life.

The concept of using the arts in healing has gained more attention, and more articles and reviews about the trend were published in journals and academic periodicals. Many of which explored the effects of arts when patients and their families, as well as health workers,  were exposed to different art media.

Who Benefits from Arts in Healthcare?

The primary beneficiaries of Art in Healthcare are the patients themselves. Arts benefit them by aiding in their physical, mental, and emotional recovery, as well as relieving their anxiety and decreasing their perception of pain.

In a mostly intimidating and cold atmosphere and environment, arts can serve as a therapeutic and healing tool, reducing the loneliness and providing opportunities for self-expression.

Caregivers—both professionals and not (family and friends) are experiencing stress and anxiety in hospitals and other health facilities too. Everyday health workers face realities of human suffering, illnesses, and death. Arts allow them to have a sanctuary of calmness and relief, as well as a platform for them to release their emotions and stress.

At the same time, arts can act as a new opportunity for medical professionals to improve diagnostic and communication skills, which can be helpful in communicating health and recovery information.

Art: Helping to Transform Hospitals in the 21st Century

Hospitals are often seen and portrayed as a cold place where science dominates. Arts create a safer, more supportive and homey ambiance to these healthcare facilities that can affect the general setting for patients and workers, the same.

From the mere architectural design to art hung on the walls, from windows to landscaping and healing gardens, the physical environment was proven to have a significant impact on reducing patient and caregiver stress, improving health outcomes, enhancing patient safety and overall quality of care, and reducing costs. At the same time, it boosts the productivity of healthcare providers, increasing effectiveness and decreasing errors.

In 2008, already nearly 50% of all hospitals in the United States had arts programs. These means that hospitals, as well as the health workers,  are considering and discovering that art in general—including performance, music, and poetry have profound healing effects. Doctors, nurses, and therapists are now working with artists and musicians to heal people of all ages with many conditions including cancer and AIDS.

Hospitals all over the world are incorporating music and art into patient care. In the distinct environment and vibes od a hospital, Arts aid in making space contribute to a sense of place that fosters confidence, comfort, and healing.

Qualities of Great Art Consultants you Need for your Business

Art consultants represent clients who want or needs to acquire some forms of art—including paintings, sculptures, drawings, photographs, etc. who do not have any idea where to start or what to do in the first place.

They work with clients from numerous industries including healthcare, education and enterprise-level corporations to the source, procure and place artwork solutions that uplift physical spaces, especially today that art integrated into these sectors is a booming marketing strategy on its own.

They also help in the process of branding, marketing and relationship building among other clients in the area of arts. They are hired to assess the clients’ needs and tastes, including their likes and dislikes; staying abreast of trends, including which artists are hot and which pieces are for sale. They also work with auction houses and galleries to source art; advice on purchases, based on criteria such as theme, budget, and value; commision original artwork for clients; appraise collections, and frame then installing new purchases.

Experienced and Trained

Of course, they should have an intimate knowledge of art and the art market. Though the art consultant need not be an expert on all fields and area of art, he or she must have a few extents that he or she feels an expert about; maybe an artist, or an era.

An art advisor is familiar with how to steward a collection through time. Art consultants should have ample knowledge for them to tell you about the past, present, and future of the industry.  A consultant has theoretical and at the same time, practical knowledge. So it is crucial that he or she has a vast credential and experience as well so that you know that he/she knows how to apply the knowledge as well.

Wide Network

This is why the experience of the art consultant is essential. This would translate to the people he or she has previously worked with in the past. He or she must have established a wide network of contacts and sources that are ready to be tapped as sources in research and art acquisition itself.

Accommodating

Art and the business could be a handful sometimes, especially for those who are just starting. A functional art consultant will be willing to walk you through the basics and will help you understand concepts and all. They should not make you out of place. He or she should also be happy and proud to share her knowledge of both art and the art world with you. They will introduce you to their sources and accompany you as you visit art galleries and artist studios.

Presents many options

Using their knowledge of art and a clear understanding of your preferences and personality, they should be able to come up with suggestions and choices that will satisfy and suit your needs and wants at the same time.

Transparent and Honest

They should be able to keep you updated on how things and transactions are progressing, all throughout your partnership. At the same time, he or she should be transparent about financial matters.

Confident with his or her skills

There’s nothing worse than consultants who are not sure of themselves and their decisions. As no person is perfect, an art consultant is expected to commit mistakes along the way, and it is completely understandable. They should be able to deal with these failures and errors professionally, while still keeping you updated as transparent as possible.

Good communicator

This quality should be applied not only to clients to make a sale, but as well as to you. They should be able to relay crucial and complex information, simplify a problem and solution. The challenge is to explain ideas simply, and they should do so creatively. Since it is still business at the end of the day, great art consultants should be able to make effective sales talk as well and market your collection, or the other way around.

When you consider a consultant to be your guide, it is all about trust that they are guiding you in the best direction possible. To uncover the real issues, you have to be able to develop a healthy relationship with your clients. Passion for their cause helps, but for integrity, you also need to be a critical friend.

Unique Ways Decorative Mirrors Upgrade A Room (Infographic)

Did you know that mirrors can add an extra decorative touch to a room? In fact, it is a widely known trick for designers and decorators all over the globe. “Mirrors are like art in that the style should coincide with other pieces in your home,” designer Amy Bubier says. Some even consider it a vital part of any design or style, for it aesthetically enhance an interior with the use of stylish frames.

Aside from being an interesting addition to a blank space in a room, mirrors also have many benefits for the room and its occupants as well. Mirrors bring light and depth into rooms — they are like beautiful windows you can move around and place as you like,” she says. Mirrors have several benefits and can “reflect and emphasize views and colors from art and adjacent walls creating special effects,” Celia Berliner, a designer says. “The mirror itself becomes the artwork in this minimal setup,” she adds.

Mirrors can be an art form, developed for it to suit better in the interior design category. And throughout the years, different types of decorative mirrors were produced, with different looks, styles, and functions namely: backlit, designer, and framed.

Unique Ways Decorative Mirrors Upgrade a room

Backlit mirrors

The backlit mirror is one of the most popular mirror types. They are usually installed in bathrooms, which uses LED lighting tubes that sit behind the mirror, outlining its perimeter. It gives off a subtle but sufficient light that makes it easier to shave, apply make-up or do whatever it is that requires a well-lit reflection. Through the LED lights, the mirror can create a glow, which can be a standout the light source in the bathroom, giving off a relaxing ambiance.

Some people hate it when they hang lights directly over the mirror in their bathroom— it is a necessity, but can be an eyesore most of the time. Also, they can take up valuable head space in a bathroom with low ceilings.

The subtle lights from the mirrors outlines can make the mirror stand out and come off the wall, creating a layer of depth, but still enough to let people use it for makeup, hairstyling, and other essential activities inside the room. At the same time, the lights behind the mirror give it depth, another dimension which makes the bathroom more interesting and beautiful.

Because backlit mirrors are often powered by LED lights rather than incandescent ones, they use much less energy and last longer than ordinary light bulbs would.

Designer Mirrors

Designer mirrors are mirrors specifically made to be an accent piece in any room. It can be designed as elaborately or as simply, depending on the preference of the buyer. Usually, they are placed in rooms which can showcase their grandeur, such as the living room or dining room.

There are many themes or motifs of a designer mirror, such as contemporary, custom color, ornate, traditional, or transitional.

Framed Mirrors

Framed mirrors are to be taken in its most literal sense; it is a mirror enclosed a frame for more artistic value. The frames vary from the material, design, size, etc. It can be made of wood: most commonly ash, basswood, cherry, maple, oak, poplar, and walnut. Some can be made of metals—such as steel, silver, and gold. The frames can be hand carved, or machine carved, finished, or gilded.

Framed mirrors can accentuate the motif and overall decoration of the house, or stand alone as an accent focal point in a blank space or wall in any room.

Why Install a Decorative Mirror?

  1. Double Space

Mirrors expand the space—at least lets your mind think it does. “The location and placement of the mirror are key when utilizing them — you want to ensure that it will not create undesirable reflections and will allow it to maximize its innate qualities,” Berliner says.

This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

  1. Uplift the mood

Mirrors can also increase the brightness of a room, because of its property to let the light bounce in all corners of the room. Putting up mirrors in a dim home or a poorly-lit room is one way of strategically bringing in more light without additional light fixtures, hence without a higher utility bill.

  1. Add some drama

Full-size floor mirrors can make a dramatic statement in a small space. “Using a framed, full-size mirror placed on the floor and resting on the wall can become an incredible asset in many ways in a bedroom, living room and even at the end of a hallway,” Berliner says. Mirrors can also make a beautiful statement in a given space. Use large mirrors or mirrors with decorative frames to attract the eye by placing them on the most visually prominent walls or tables, or on huge blank spaces.

  1. Conceal Imperfections

Mirrors are a tasteful way to hide imperfections. A hole in the wall? A crack in the blank space? An unused hook supposedly for paintings? Cover it up with a mirror as a decoration. You can simply conceal such areas with an attractive mirror, just as you would with a painting or photograph.

Where to put it?

While mirrors can be displayed in every room of the house—from bathrooms, bedrooms, and even in the kitchen, designers would also like to point out that one perfect spot to hang up one is in the entryway. “Entries, rooms that lack natural light and dining areas can be a great place because they create an opportunity for creative lighting, candles, ambiance, art and reflectivity,” designer Amy Bubier says.

Mirrors can be wonderful additions to any home, or property offering a list of benefits. Moreover, because mirrors can come in a variety of shapes and styles, you can enjoy the advantages of a mirror and still express your style and taste.

Mirror TVs: The Future of Hotel In-Room Entertainment

Mirror TV as its name suggests can be a mirror or a TV, which is the original idea. When not in use, a mirror’s TV’s HD screen displays a high-sheen reflective finish that looks just like a standard mirror and functions like one too. It is a two-way polarized mirror which has an embedded LCD TV mounted at the back. The polarized mirror allows viewing of the TV when it is switched on, while otherwise, it serves as a perfect mirror.

Enjoy the same high definition performance and sound quality that current top-end models are offering, but when no one is using it, it can be a useful and stylish mirror for your room instead of being an eyesore.

More and more hotels have been using Mirror TVs to catch the attention of guests, by making them experience the magic of mirrors transforming into functioning TVs. Hotels are installing mirror TVs in their main rooms and bathrooms as a way to make their guests feel like royalty. Indeed, it is a unique way of combining technology and style and is sure to impress even the most seasoned traveler.

Mirror TVs were originally designed for the living room, where they can take the place of a mirror or wall hanging and save space in the room. However, because of its design’s flexibility, they have been handy in almost every part of a consumer’s house. It can be displayed and used in:

  • Kitchen
  • Bathroom
  • Bedroom
  • Entertainment rooms, etc.

Many people do not like the appearance of TVs in their rooms. Mirror TVs enable consumers to have the option of having electronic devices—specifically TVs, without having to worry if it blends with the room or not. By investing in Mirror TVs, hoteliers can avoid the eyesore brought by traditional TV screens on hotel rooms.

At the same time, having mirrors installed on walls give the illusion of a much bigger room. It being a TV at the same time is just an added perk. Mirrors expand the space—at least lets your mind think it does. This is because mirrors reflect light and once it bounces, it gives the illusion of a much bigger space, without actually moving the walls further.

More importantly, Mirror TVs are slimmer and Lighter compared to LCD and Plasma TVs, which lets guests use the space more efficiently.

Before investing in Mirror TVs for your hotel business, make sure that you consider the quality of those you will buy. Survey all the models of mirror TVs before you finally decide on buying one. It is best to go in for a trusted or favorite brand when you choose to purchase a mirror TV.

When it comes to size, Mirror TV options are varied. Go in for one that makes optimum use of the space you want to use it for. The size of your TV should be proportional to the size of the room you wish to use it in. Remember, it is a mirror as well as a TV and hence, choose the size wisely.

The color of the mirror TV can be adapted to suit the decor of your room. Go in for the classic black for the kitchen cabinet. Silver mirror TV will add to the beauty of your bathroom. Go in for the pearl white mirror TV for the master bedroom.

Mirror TVs range anywhere from US$ 2000 to US$ 10000, depending on the size of the mirror you choose. Waterproof mirror TVs may be a tad too expensive as compared to the regular ones. Additional features will undoubtedly increase the cost of the TV.

Innovating your Hotel Business with Art

As marketing strategies become more sophisticated, people forget the long-believed notion that art is only for aesthetic and nothing more. Today, one of the fast-emerging marketing strategies for businesses in almost any industry is arts and how it draws more clients, more people and in return, more revenue. Thus, more companies are turning to artists when they need a fresh perspective on marketing and branding.

Business environment demands innovation and creativity today more than ever. Executives, as well as other business leaders, need to draw this innovation inspiration from some familiar creative sources such as music, theater, and art. Those who appreciate creativity in these forms are often more inspired and open-minded to non-linear approaches to business problem thinking. And having art pieces around them and in the office can spark those creative inspirations, thus aiding the business.

An article is made by The Huffington Post that explores the idea of art and how it can innovate any business. Brand executives gave their interpretation: Chicago business entrepreneur and CEO and president of Tribeca Flashpoint Media Arts AcademyHoward Tullman, agrees that having various artwork in your business surroundings can help to keep the innovative juices flowing.

“Culture is changing faster than ever. If you want to understand what that means, you need more than someone who specializes in branding. You need consultants who can lead you through the cultural shifts in real time and who are engaged in the production of culture.”

Fong broke down the challenge of using standard marketing research: “Everyone who is using the same market-driven data are coming to the same conclusions, and they realizes there isn’t a competitive advantage to using the same information as everyone else, so they turn to outsiders who are thinking outside of the profit margin to show them their blind spots.”

“Creativity is a skill that can be learned,” Noah Scalin declares. “The set of skills artists learn allows us to be consistently innovative and consistently come up with new ideas.”

Michael Rose notes that “You cannot underestimate the power of a stimulating environment, and the artwork itself, in fostering that approach. For example, when the artwork comes down and we switch over to a new exhibit, the whole place feels empty. There just isn’t that on-going dialogue with the pieces and that added flow of energy.”

Integrating arts into your business calls for hiring art consultants, who are experts in telling your company’s story and making your brand stand out.

Your company needs them because of they:

  • Work with the unexpected and experiment
  • Take risks
  • Deal with critique
  • Develop a practice of creativity
  • Shape a mindset of tolerance for imperfection
  • Develop a space to create in (physical, mental, time)

With all these, as business owners, you should not see acquiring the service of art consultants a waste of money, but an investment that it is. Arts in business will not be one of the most efficient and booming marketing strategies today if it is not proven.

As arts education is slashed left and right in the schools as something not necessary to create a competent workforce, it is interesting to hear that exposure to the arts might make for more innovative business leaders.

The modern world we live in today allows art not only be viewed as an aesthetic but an integral part of life and progress. From tourism to healing and science and technology, the role and importance of art are acknowledged and used as a tool for innovation in such industries.

Positive Effects of Arts On the Brain (Infographic)

Did you know that art has a lot more scientifically-proven benefits on your brain? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, vacant spaces, and hospitals.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation of the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues.

Positive effects of arts to the brain

Improves the social brain

Today, hotels are more than just buildings with rooms and beds; it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Mental Exercise

Guests love it when hotel art makes them think and ponder. In some reports, many guests have admitted that they enjoy art displayed on their hotel when it seems to talk to them and tell them a story. Numerous studies have also proven the positive effects of art—looking at it and even making it, to our brain and overall mental health.

Relaxation and Stress relief

Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors.

Some patients also reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

Since the new millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

In 2006 a Department of Health Working Group on Arts and Health reported that the arts have ‘a clear contribution to make and offer significant opportunities in the delivery of better health, wellbeing and improved experience for patients, service users and staff alike.

Improved Productivity and Creativity

The corporate world will boom better if incorporated into art. Today, business owners are beginning to understand that displaying artwork in the workplace does more than making the office more aesthetically pleasing or impress visitors and potential clients. In fact, it can do more benefit for the company than imagined. Being surrounded by artworks and creative vibes actually increase an employee’s efficiency, productivity, and creativity.

The brain is programmed to feel inspired whenever they see inspiring pictures or paintings. This is why motivational quotes often come with pictures of magnificent sunsets, towering trees, and mountains, or feats of athleticism. The inspiration that one feels upon looking at art unlocks creative potential, helping to produce and generate innovative ideas.

At the same time, art helps connect with clients. Since art is considered a universal language which connects people with feelings and different interpretations, it can be a common ground for you and your clients.

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search of arts, how art helps hospital patients to recover and how workers improve their quality of work when surrounded by art.

Thinking of putting art into your hotel? Here’s how to do it

Today, hotels are more than just buildings with rooms and beds; it slowly evolves into a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

However, since not every hotelier has a rich art background, deciding which pieces or forms of art to invest maybe hard. Owners of hotels could have a hard time choosing and buying artworks for their businesses. Thanks to art consultants, telling their brand’s story through art is easier, as well as choosing the pieces that are relatable to their guests and complementing to their interior in general.

Here are some points to consider that could help you decide better and know more when it comes to buying artworks for your hotel:

Art as your hotel’s Identity

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property. Your goal should not only be one of the hotels with the most significant art collections but be a hotel that tells their story, their brand and their identity through the artworks seen inside it.

The successful hotel does not always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, it is about the connection that is felt by the guests through art and how did it make them feel during their stay.

Know what you want.

It would be easier for everyone in the team if you have a clear vision of what you want to achieve, what you want your property to look like. Answering a few questions that will help your art sourcing team find the best pieces for your property like: “Why do you feel you need artwork?” “What makes your property special?” “What’s new and different?” “What do guests love about your property?” What makes you stand out from competition down the street?” Your answers to these questions will help your art team a lot.

Set your budget and projections

Of course, selecting the artworks is not only the primary concern in sourcing art for your hotels. There are other deciding factors such as the budget, space and time frame among others. You will need to set your parameters early on so that the options that will be suggested to you by your art consultant is within your range and conditions.

Just like any property, art is a business of investment. It is important to think about your decision; whether you are sure of shelling out capital in acquiring art. Of course, investing in art does not mean you have to spend millions to acquire that Michelangelo masterpiece, but then again, your returns are based on your investment at the end of the day

To narrow down your options, consider your budget. While many luxury hotels have been allocating a huge chunk of their budget for acquiring art, some small time or boutique hotels may have lesser options dictated by their budget. It is important to remember that the price of these artworks is not definitive of the impact it will give your brand and your business as well.

Buy art you feel connected to

You should have a connection with the art too. The guests should not be the only one who needs to feel the connection and relate to the artwork, but you as the owner as well. Why did you choose that specific work? Did it make you feel something? Art is not only for the eyes to enjoy but also for your soul to reckon with.

Know what hotel guests like

According to art consultants, pieces that depict nature—be it random illustrations of landscapes or local views are a hit when it comes to hospitality art. This is because art that shows a vast space can magically make a room bigger, and for hotels, it is everything.

Tricking the guests’ mind that the room is a lot bigger by displaying artworks with nature theme can be very beneficial for hoteliers. At the same time, it can also do wonders for rooms without windows or views. Nature-themed artworks are even more colorful, making the place more vibrant and alive.

Paintings that depict true-to-life scenarios, events or people are also best sellers for hotels. This is one way to create a brand for the industry, especially if local artists commissioned the artworks.

Through these artworks, the hotel can transform itself into a gallery or museum where guests can learn a lot about the place. These artworks narrate the identity of the area or hotel itself through the works that depict its traditions and culture.

Showcasing is key.

The artworks may be the stars of the show, but keep in mind that no show is successful without a little help from the supporting cast. Pay attention to your installation, lighting, framing, spacing, and maintenance.

Hospitality art is a trend today not only for its aesthetic values but primarily because of the connection it can establish with people without words, without history and without knowing. Art is one of the best and constant universal language. Use it to your advantage.