Art as A Marketing Strategy for Hotels – Infographic

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Hence, hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

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Knowing Which Artwork to Display Is Important For Your Hotel Business

The days when artworks are hung on hotel walls and rooms for the sake of filler or decoration is long over. Gone are the days when hotels were just a place in a foreign land offering a place for you to lodge, filled with nondescript prints as wallpapers along halls and mass-produced paintings. Today, hotels turn their lobbies, hallways, and suites into gallery-like spaces, displaying famous artwork as part of their décor—hotels are not just hotels, they are transforming into art galleries, where you can spend a night or two.

Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design. More and more members of the hospitality sector have been actively investing in art to make over their hotel and add to its value, story, identity, and edge compared to the other competitors.

However, owners of hotels could have a hard time choosing and buying artworks for their businesses. Thanks to art consultants, telling their brand’s story through art is easier, as well as choosing the pieces that are relatable to their guests and complementing to their interior in general.

Here are some points to consider that could help you decide better and know more when it comes to buying artworks for your hotel:

Art as your hotel’s identity and brand voice

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property. Your goal should not only be one of the hotels with the biggest art collections but be a hotel that tells their story, their brand and their identity through the artworks seen inside it.

A successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, it’s about the connection that is felt by the guests through art and how did it make them feel during their stay.

Know what guests like

According to art consultants, pieces that depict nature—be it random illustrations of landscapes or local views are a hit when it comes to hospitality art. This is because art that shows a vast space can magically make a room bigger, and for hotels, it’s everything.

Tricking the guests’ mind that the room is a lot bigger by displaying artworks with nature theme can be very beneficial for hoteliers. At the same time, it can also do wonders for rooms without windows or without views. Nature-themed artworks are also more colorful, making the room more vibrant and alive. At the same time, there are guests who like paintings that depict true-to-life scenarios, events or people. This is one way to create a brand for the industry, especially if the artworks were commissioned by local artists.

Through these artworks, the hotel can transform itself into a gallery or museum where guests can learn a lot about the place. These artworks narrate the identity of the area or hotel itself through the works that depict its traditions and culture.

Hotel owners and art consultants know that abstract art can be beneficial for both the hotel and its guests. According to studies, looking at abstract artworks has positive effects on the brain and body.

When exposed to art, the brain relaxes and releases hormones that calm the body and nerves, making the viewer more comfortable and stress-free. Abstract art is also one of the most popular art themes because it’s generally safe, open for interpretation and can serve as a conversation starter for guests and staff.

There should be a connection

Hotel owners, guests, and other parties should have a connection with the art too. The guests should not be the only one who needs to feel the connection and relate to the artwork, but you as the owner as well. Why did you choose that specific work? Did it make you feel something? Art is not only for the eyes to enjoy but also for your soul to reckon with.

Set your budget and projections

Of course, selecting the artworks is not only the main concern in sourcing art for your hotels. There are other deciding factors such as the budget, space and time frame among others. You will be needing to set your parameters early on so that the options that will be suggested to you by your art consultant is within your range and conditions.

Being an hotelier, you should know your business—how it works and how our investments returned. Just like any property, art is a business of investment. It is important to really think about your decision; whether you are sure of shelling out capital in acquiring art. Of course, investing in art doesn’t mean you have to spend millions to acquire that Michelangelo masterpiece, but then again, your returns are based on your investment at the end of the day

To narrow down your options, consider your budget. While many luxury hotels have been allocating a huge chunk of their budget for acquiring art, some small time or boutique hotels may have lesser options dictated by their budget. It is important to remember that the price of these artworks is not definitive of the impact it will give your brand and your business as well.

Can Art Attract More Guests To Your Hotel?

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without traveling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels: More Than Just a Place to Stay

Hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

But, does it really make a difference to guests? Would they want to stay at a hotel more because of this amenity?

Art and Hotels: A Perfect Match

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?

Pairing Frames and Hotel Artworks

An artwork and the right framework needs to be a perfect match. A frame can accentuate and enhance the beauty of an artwork, a photograph, or anything that you put on display. The perfect frame will make your painting, photograph, or piece of artwork stand out on your wall.

This trick is especially helpful for hotels which use the power of art in attracting and building rapport with their guests and potential clients. Today, Hospitality Art is one of the dominating trends in the industry as a marketing strategy and communicating tool to connect with their clients and other people as well. However, many hotel owners still find it hard to choose the right artwork for their hotels, let alone paring the best frame that should go with it.

Professional framing is invaluable, however, learning information from them will let you reap the benefits of having a well-displayed art, towards your advantage. Even when using professional framers, it’s important to have a good idea of what you want – of what type of frame will work best for your piece of art.

According to the Wall Street Journal, “The best frames are an extension of the art they surround, not its antithesis.” True enough, hoteliers should find the perfect frames to place an artwork for it to enhance its beauty and effect on its viewers.

When choosing a frame, the two big things to consider are what you’re framing and where you’re putting it. Frame options range from traditional to modern and simple to ornate. There are no hard and fast rules, of course, but keeping these options, and your parameters, in mind, finding the right frame for your artwork is a cinch.

Before you select frames for the artworks in your hotel lobby, rooms, and foyer, check the infographic below to know more.

Pairing Frames and Hotel Artworks

The importance of art in every space: hotels, hospitals, and offices

Did you know that art has a lot more scientifically-proven benefits on your health? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, vacant spaces, and hospitals.

More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation of the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues.

Art in Hotels

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

At the same time, guests love it when hotel art makes them think and ponder. In some reports, many guests have admitted that they enjoy art displayed on their hotel when it seems to talk to them and tell them a story. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are originally hardwired to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically.

Art in Hospitals

Numerous studies have found out that paintings and other works of art found in hospitals help patients and families in the healing process. Researchers have concluded that there are direct links between the content of images and the brain’s reaction to pain, stress, and anxiety, hospitals are considering and choosing artworks based on the evidence and giving it a higher priority than mere decoration for sterile rooms and corridors.

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

In 2006 a Department of Health Working Group on Arts and Health reported that the arts have ‘a clear contribution to make and offer major opportunities in the delivery of better health, wellbeing and improved experience for patients, service users and staff alike’.

Art in Workspaces

The corporate world will boom better if incorporated with art. Today, business owners are beginning to understand that displaying artwork in the workplace does more than making the office more aesthetically pleasing or impress visitors and potential clients. In fact, it can do more benefit for the company than imagined. Being surrounded by artworks and creative vibes actually increase an employee’s efficiency, productivity, and creativity.

Art inspires and unlocks creative potential.

The brain is programmed to feel inspired whenever they see impressive pictures or paintings. This is why motivational quotes often come with pictures of magnificent sunsets, towering trees, and mountains, or feats of athleticism.

The inspiration that one feels upon looking at art unlocks creative potential, helping to produce and generate innovative ideas. Innovative ideas, in turn, lead to new business practices and promotional campaigns, which ultimately create economic growth.

At the same time, art helps connect with clients. Since art is considered a universal language which connects people through feelings and different interpretations, it can be a common ground for you and your clients.

Art encompasses life in all its aspects. Not only in aesthetics but in a way, the quality of life and the kind of world we live in is affected, influenced by arts. Arts serves the purpose of beauty, as well as complexity in its entirety. We see how art gives room for science and technology to improve. How travelers travel the world in search for arts, how art helps hospital patients to recover and how workers improve their quality of work when surrounded by art.

 

Why you should surround yourself with art

Contrary to the common conception that the arts are just for plain aesthetics, it does more than serving the visual. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health. Did you know that our brains are originally hardwired to process art? Some parts of the brain that are associated with contemplation are automatically sparked when viewing art, even if they aren’t thinking about it critically. So, whether you like it or not, your brain is activated whenever you see one!

Did you know that our brains see art as a reward?

You may be surprised to know that our brains are programmed to consider looking at art a reward. This is according to the findings of one study that explored the movements and state of the brain whilst exposed to art. Viewing the works of famous painters like Claude Monet, Vincent Van Gogh, and other artists more strongly activate the brain’s “reward system” compared to the brain activity that happens when looking at photographs of similar subjects, according to the researchers at Emory University School of Medicine.

Four male volunteers and four females were asked to view paintings made by famous and unknown artists and photographs with the same subject as of the paintings. Imaging technology revealed that when an individual viewed a painting, the ventral striatum (part of the reward system) was more strongly activated, compared to just looking at the photograph version.

The results reveal that not only did art viewing stimulate the ventral striatum, but it also activated the hypothalamus which is the part of the brain that is associated with appetite regulation and the orbitofrontal cortex, which is responsible for calculating risk, impulse control and detection of social rules.

Did you know that art encourages creative thinking?

Contrary to popular belief, creative thinking does not mean using the right side of your brain.It involves getting both hemispheres of your brain communicate with each other. This is according to Dr. Lawrence Katz, an internationally recognized pioneer in neuron regeneration research. Art enhances problem-solving skills.

A study proved that improve the critical thinking skills of students and children. This means that the greater exposure they have to works of art, the higher the rates of brain development is possible.  Art also improves the attention to details ability of the brain.

Did you know that art can give as much joy as being in love?

Scientifically speaking, being in love is characterized by increased blood flow and a faster heartbeat. The brain releases hormones that make you feel happy. Well, art can give that similar effects on you.

Some artworks, as perceived most beautiful by participants, increased blood flow in a certain part of the brain by as much as 10 percent – the equivalent to gazing at a loved one. These are paintings by John Constable, Ingres, the French neoclassical painter, and Guido Reni, the 17th-century Italian artist, produced the most powerful ‘pleasure’ response in those taking part in the experiment.

“The reaction was immediate. What we found was the increase in blood flow was in proportion to how much the painting was liked. The blood flow increased for a beautiful painting just as it increases when you look at somebody you love. It tells us art induces a feel-good sensation direct to the brain,” says Professor Semir Zeki, chair of neuroaesthetics at University College London and the one who conducted the experiment.

Did you know that art can relieve stress?

Art can decrease stress levels. This is proven by a study conducted by researchers from the University of Westminster. After a lunchtime visit to an art gallery, participants self-reported their stress levels before entering the gallery and then spent 35 minutes exploring the space in any way they wanted. Upon exiting, they expressed being less stressed. Furthermore, they also had lower concentrations of cortisol, commonly known as the stress hormone.

Our brain gets excited whenever it is exposed to art. In fact, art therapy is considered one of the possible ways of helping patients with mental illnesses such as dementia and Alzheimer’s Disease, since drug treatment for dementia symptoms is generally not very successful.

Did you know art can cure?

Art is beneficial to every person’s mental health, patient or not. Studies found a direct and strong showing link between the content of images that art offers and the brain’s reaction to pain, stress, and anxiety. Many studies have demonstrated the benefits of the arts in healthcare in hospitals, nursing homes, senior centers, hospices, and other locations within the community.

With more and more studies showing a direct link between the content of images and the brain’s reaction to pain, stress, and anxiety, the majority of the hospitals in the United States are giving arts a higher priority than mere decoration for sterile rooms and corridors.

Aside from Hospitality sector of society—especially in Tourism, Art is presently innovating the healthcare scene. Healthcare Art is now fast becoming a trend in the western part of the world.

Since the millennium, medical facilities including hospitals, clinics, senior living residences, and dental and medical offices have started to recognize the importance of providing healing and aesthetically pleasing environments.

In 2006 a Department of Health Working Group on Arts and Health reported that the arts have ‘a clear contribution to make and offer major opportunities in the delivery of better health, wellbeing and improved experience for patients, service users and staff alike’.

In 2003, the Society for the Arts in Healthcare (SAH) and the National Endowment for the Arts (NEA) determined the current level and characteristics of arts activities in healthcare (Wikoff, 2004).  The organizations have concluded that hospitals use the arts “to create a more uplifting environment” in addition to “create a welcoming atmosphere and build community relations.” Meanwhile, in 2008, already nearly 50% of all hospitals in the United States have arts programs.

These means that hospitals, as well as the health workers,  are considering and discovering that art in general—including performance, music, and poetry have profound healing effects. Doctors, nurses, and therapists are now working with artists and musicians to heal people of all ages with many conditions including cancer and AIDS.

Arts in healthcare programs and creative arts therapies have been applied to a vast array of health issues, including:

  • Post-Traumatic Stress Disorder (PTSD)
  • Autism and Children’s mental health and abilities
  • Chronic illnesses
  • Alzheimer’s Disease and Dementia
  • Neurological disorders and brain injuries
  • Premature infant births
  • Physical disabilities

The primary beneficiaries of Art in Healthcare are the patients themselves. Arts benefit them by aiding in their physical, mental, and emotional recovery, as well as relieving their anxiety and decreasing their perception of pain.

Hospitals are often seen and portrayed as a cold place where science dominates. Arts create a safer, more supportive and homey ambiance to these healthcare facilities that can affect the general setting for patients and workers, the same. In a mostly intimidating and cold atmosphere and environment, arts can serve as a therapeutic and healing tool, reducing the loneliness and providing opportunities for self-expression.

From the mere architectural design to art hung on the walls, from windows to landscaping and healing gardens, the physical environment was proven to have a significant impact on reducing patient and caregiver stress, improving health outcomes, enhancing patient safety and overall quality of care, and reducing costs. At the same time, it boosts the productivity of healthcare providers, increasing effectiveness and reducing errors.

Research suggests patients are positively affected by nature themes and figurative art with unambiguous, positive faces that convey a sense of security and safety.

A study back in 1993 found that patients exposed to a natural image experienced less postoperative anxiety and were more likely to take weaker painkillers than those who viewed an abstract image or no image.

A 2011 study found that nature images helped calm restless behavior and noise levels in two Texas emergency department waiting rooms. Moreover, in 2014, the Cleveland Clinic reported that patients surveyed on its contemporary collection—which includes abstract and nonrepresentational imagery by some prominent artists—reported a significant positive effect on their experience and on mood, stress, comfort, and expectations.

Some patients in its survey reported they were motivated to get out of bed to view the artwork. Patients with post-traumatic stress disorder and generalized anxiety disorder reported the most significant positive improvement in mood.

At the end of the day, a person doesn’t need to have a medical diagnosis to be ‘healed’. Maybe you are experiencing too much stress, pressure, or too much emotion that it takes a toll to your overall disposition and well being.

Art, in any form, can give people emotions that can lift up their spirit and make them more driven than ever. Art is everywhere, influencing us on a daily basis, whether we realize it or not. And this is the sole reason why art is important in our daily lives. With the art that we are surrounded by, whether it’s a painting, music or even videos can have a huge impact on our mood and emotions.

Art can make a community more beautiful. It also makes the places we go and spend time in more interesting. Through art, we gain a better understanding of cultures, history, and tradition; as well as help the people in the present weave their own today.

Why you should have a backlit mirror in your bathroom (Infographic)

Choosing a bathroom mirror to fit your motif and theme can really be heard, especially if you’re bombarded by a ton of choices when you go to the store. Adding in the intimidation is your lack of background and knowledge on which types works best for certain decorations, or which functions will benefit you the most.

What are backlit mirrors?

Backlit mirrors are one of the most popular mirror types. They are usually installed in bathrooms, which uses LED lighting tubes that sit behind the mirror, outlining its perimeter. It gives off a subtle but sufficient light that makes it easier to shave, apply makeup or do whatever it is that requires a well-lit reflection. Through the LED lights, the mirror can create a glow, which can be a standout light source in the bathroom, giving off a relaxing ambiance.

Some people hate it when they hang lights directly over the mirror in their bathroom—it’s a necessity, but can be an eyesore most of the time. Also, they can take up valuable head space in a bathroom with low ceilings.

The subtle lights from the mirrors outlines can make the mirror stand out and come off the wall, creating a layer of depth, but still enough to let people use it for makeup, hairstyling, and other essential activities inside the room. At the same time, the lights behind the mirror give it depth, another dimension which makes the bathroom become more interesting and beautiful.

Because backlit mirrors are often powered by LED lights rather than incandescent ones, they use much less energy and last longer than ordinary light bulbs would.

backlit mirror in your bathroom

Do you care if your hotel has good art?

Hotels are safe and comfortable accommodation, found in almost every part of the globe. From the kind of traveler they serve to the types of marketing strategies they develop and observe, the face and motivations of the hotel industry have definitely changed–and is continuously changing.

From its basic principle and mission: to serve as a home in every city for the citizens of the world, many, if not all, hotels are stepping up their game, developing not only their facilities and services but also how they can reach a bigger audience and impact them on a greater scale.

Art Tourism or Hospitality Art is one of the most common and effective approaches hotels strive to do and perfect. Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

More and more hotels from anywhere in the globe have been investing millions in acquiring good art for their guests. There is a growing number of hotels all over the world who compete with the leading art galleries in acquiring art works, that essentially will attract more guests. Some even convert their property to an exhibit, hosting programs that hone the interest of people art—in any of its forms. Some hotels are investing millions in art, becoming what experts may call “de facto galleries”. But does it make a difference to guests?

Do hotel guests really care or notice if their hotel has good art? The answer is yes, they do and they love it.

Artworks are not merely used in the hotel lobby as decorations. They are not simply blank space fillers, which interior decorators put just for the sake of it. As new breeds of tourists and travelers dominate the jet setter and globetrotter demographics, a different level of art perception and appreciation is being developed and employed.

Artworks are a great way to stimulate the hotel guests’ minds. Since art can be viewed through different lenses and perspectives, they can stir conversation as well. Thought-provoking art is a great way to make guests feel something about the artworks, as well as your brand as a hotel.

Moreover, art becomes allowing guests to travel far without leaving the hotel. A lot of paintings, sculptures and other art forms displayed inside a property allows guests who are in time constraints to know more about their location or country, by showcasing history, tradition, famous people and historical events through art.
Guests who can’t squeeze in a time to visit local art galleries and museums can have a good look and experience of the local’s art through a hotel which houses a good amount of artworks.

Not only that, artworks sometimes make hotel guests stay. “It’s hard to walk by art and not look at it. I’m much more motivated by the location and the quality of the rooms,” frequent traveler, Nick Winter told CNN. “When I do find myself staying somewhere with a thought-provoking painting or installation, it stops me in my tracks. I wouldn’t choose a hotel for the art, but I would certainly remember my stay if the art was amazing.” And then it makes you really look at it and wonder—who made it, why did the artist make it? What are the reasons behind this painting?

“Some guests come only for the art and my services,” says Domoina de Brantes, art concierge at Raffles’ Le Royal Monceau in Paris. “We have a huge collection of more than 300 pieces, revolving exhibitions of photography, plus I recommend a specific cultural event to guests every day,” she shares during an interview with CNN Travel. “They want to be kept informed of the latest exhibitions and art events, so I get enquiries from them every day and also reach out to them with an art newsletter.”

More than anything, art can make guests feel the connection to the hotel, its people, and other guests. You don’t need language to understand it. That is one thing about art displayed in a hotel, in a foreign country with language barriers. Aside from it being a conversation starter, art has its own unique way of bringing people together—even if they don’t speak the same language.

This is because art appeals to the emotions. It can affect greatly compared to words. Looking at artworks can make you experience a roller coaster of emotions—longing, empathy, anger, lust, disgust, connection, happiness.

Art says things that words just can’t say. Art shows things that words can’t say: How a sunset really looked 300 years ago, how people dressed 1,000 years ago, and how they carried their bodies; how an anonymous woman might have felt about an anonymous man or anonymous child in a strange land. What pain looks like. What heartache looks like. What desire looks like. What love looks like. What the world did look like and what it could look like.

In the end, travel should be intended, as a unique experience that allows your luggage to be full of beautiful memories when you go home. It is the best souvenir you get to collect in your mind, rather than some material things that dust and will break down after years.

Hotel art offers more than just being merely decorations on empty spaces and blank walls. It gets people together because of the connection it creates—which don’t need words nor common language. It appeals to the emotions, which, at the end of the day, the core of every guest traveling either for work or leisure.

Hotels Use Artworks not as decoration

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns, but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without travelling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels are more than just buildings with rooms and beds, it slowly evolves in to a space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design—be it luxury or budget.

Art becomes part of the package and experience a hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Moreover, hotels are taking a step forward and lets guests experience art—not only visually. Some hotels are already starting to take a step further in incorporating in house art offerings with experience. Many start their art programs and host their own exhibits, shows, seminars and meet and greets with various artists. Hands on workshops and musical performances are also included in their monthly activities, which is inviting to their target market.

Hotels who acquire artworks also try to make it dynamic by changing their displays per month or so, giving their guests something different to look forward to. Hotels are also growing to be places for cultural exchanges as they start to focus on locally produced art that depicts tradition and history, made by the local artists themselves. Art is not just limited to paintings and sculptures, but also modern artwork realized through a variety of materials.

Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel. People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategy is the word of mouth.

Hotels with interesting art displays, thought-provoking pieces and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw dropping collections are also the talk of the town.

The rise of artist hotels and boutique hotels are more fast-paced today than ever. Some hotels are letting the paintings on their walls speak for themselves and be their identifying difference among others. It has become a medium for hotels to introduce themselves to their guests, to tell their story, and connect with them as fellow people, who can view art, interpret it, and know them better.