Art as A Marketing Strategy for Hotels – Infographic

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Hence, hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

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Knowing Which Artwork to Display Is Important For Your Hotel Business

The days when artworks are hung on hotel walls and rooms for the sake of filler or decoration is long over. Gone are the days when hotels were just a place in a foreign land offering a place for you to lodge, filled with nondescript prints as wallpapers along halls and mass-produced paintings. Today, hotels turn their lobbies, hallways, and suites into gallery-like spaces, displaying famous artwork as part of their décor—hotels are not just hotels, they are transforming into art galleries, where you can spend a night or two.

Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design. More and more members of the hospitality sector have been actively investing in art to make over their hotel and add to its value, story, identity, and edge compared to the other competitors.

However, owners of hotels could have a hard time choosing and buying artworks for their businesses. Thanks to art consultants, telling their brand’s story through art is easier, as well as choosing the pieces that are relatable to their guests and complementing to their interior in general.

Here are some points to consider that could help you decide better and know more when it comes to buying artworks for your hotel:

Art as your hotel’s identity and brand voice

What story do you want to tell your guests? What kind of hotel are you? More importantly, what kind of people run this place? Your art could be one way of making one-way conversations with the people who will choose to stay in your property. Your goal should not only be one of the hotels with the biggest art collections but be a hotel that tells their story, their brand and their identity through the artworks seen inside it.

A successful hotel doesn’t always have to have the most expensive, most popular and biggest art pieces in the world. Most of the time, it’s about the connection that is felt by the guests through art and how did it make them feel during their stay.

Know what guests like

According to art consultants, pieces that depict nature—be it random illustrations of landscapes or local views are a hit when it comes to hospitality art. This is because art that shows a vast space can magically make a room bigger, and for hotels, it’s everything.

Tricking the guests’ mind that the room is a lot bigger by displaying artworks with nature theme can be very beneficial for hoteliers. At the same time, it can also do wonders for rooms without windows or without views. Nature-themed artworks are also more colorful, making the room more vibrant and alive. At the same time, there are guests who like paintings that depict true-to-life scenarios, events or people. This is one way to create a brand for the industry, especially if the artworks were commissioned by local artists.

Through these artworks, the hotel can transform itself into a gallery or museum where guests can learn a lot about the place. These artworks narrate the identity of the area or hotel itself through the works that depict its traditions and culture.

Hotel owners and art consultants know that abstract art can be beneficial for both the hotel and its guests. According to studies, looking at abstract artworks has positive effects on the brain and body.

When exposed to art, the brain relaxes and releases hormones that calm the body and nerves, making the viewer more comfortable and stress-free. Abstract art is also one of the most popular art themes because it’s generally safe, open for interpretation and can serve as a conversation starter for guests and staff.

There should be a connection

Hotel owners, guests, and other parties should have a connection with the art too. The guests should not be the only one who needs to feel the connection and relate to the artwork, but you as the owner as well. Why did you choose that specific work? Did it make you feel something? Art is not only for the eyes to enjoy but also for your soul to reckon with.

Set your budget and projections

Of course, selecting the artworks is not only the main concern in sourcing art for your hotels. There are other deciding factors such as the budget, space and time frame among others. You will be needing to set your parameters early on so that the options that will be suggested to you by your art consultant is within your range and conditions.

Being an hotelier, you should know your business—how it works and how our investments returned. Just like any property, art is a business of investment. It is important to really think about your decision; whether you are sure of shelling out capital in acquiring art. Of course, investing in art doesn’t mean you have to spend millions to acquire that Michelangelo masterpiece, but then again, your returns are based on your investment at the end of the day

To narrow down your options, consider your budget. While many luxury hotels have been allocating a huge chunk of their budget for acquiring art, some small time or boutique hotels may have lesser options dictated by their budget. It is important to remember that the price of these artworks is not definitive of the impact it will give your brand and your business as well.

Can Art Attract More Guests To Your Hotel?

Today, hotels are more than just buildings with rooms and beds, it slowly evolves into a space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.

Art is considered one of the biggest trend in hospitality and tourism today. It is used as a tool in inviting, intriguing, and convincing all kinds of people from all over the globe to travel, explore, and get to know one’s history, culture, and identity through art displayed in hotels. As a matter of fact, this trend is being observed not only in hotels and inns but even in restaurants, airports and public transportation stations as well.

Truly, it is one way of introducing a story to guests without words or without a need of a tour guide, without traveling to many places, without the need to cramp up time. Today, hotels are not merely a place to spend the night in, it has been like a gallery, a venue for learning, connection, interaction, and interpretation through art.

Hotels: More Than Just a Place to Stay

Hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. For some, they may be merely places they stop and go, empty spaces that they spend time for rest. But, some hotels are making newer definitions for hotels. More and more are aiming to offer historical and cultural experiences through the art they house.

Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

The hotel industry has discovered that incorporating distinctive pieces into a property’s design can enhance the décor, feel and ambiance of a hotel – regardless of its classification: luxury or budget.

Art becomes part of the package and experience hotel offers, and to be fair, it does makes sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. This way, local artists can also showcase their works in a way that their masterpieces ‘visit’ the tourists.

Indeed, art is one of the hotel industry’s newest marketing strategies. Hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.

But, does it really make a difference to guests? Would they want to stay at a hotel more because of this amenity?

Art and Hotels: A Perfect Match

People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Art decor is not just being displayed in your hotel room for ornamental purposes, but rather as a hoteliers’ marketing strategy. According to The New York Times, installing art in the most unexpected of ways challenges guests to think more deeply about their experience at a hotel.

Art incorporated with tourism gives a cultural lift on every travel or trip. Ideally, hotels feature the artworks of their local artists, as a way of giving them exposure, and at the same time sharing the culture of their place to their visitors.

One way to see it, customers feel and think that the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. It is very similar to getting a trip to the gallery or museum which enables them to get to know the place and the people, as well as their way of life represented by art.

Hospitality Art became a giant trend when people travel for business more often than for leisure. Most of them spend their days and nights in a new city just to attend endless meetings and conference, boxed in their hotel and their rooms for their whole stay. The trip was not maximized, and then they realized that if people can’t afford the time to go to museums, why not bring the artwork to the busy people?